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Wine Market Council
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    • Overview
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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    6 Surprising Findings from Wine Market Council DTC Study

    September 27, 2024
    Wine Industry Network
  • Wine Market Council

    Stuffy, unhealthy or ‘just mid’ – are young people over wine?

    September 27, 2024
    The Guardian
  • Wine Market Council

    Is Wine’s Future Doomed? Hint – The Answer is “No”

    September 25, 2024
    Tim Atkins MW Newsletter
  • Wine Market Council

    Gen Z, Wine and a Matter of Time

    September 24, 2024
    Wine-Searcher
  • Wine Market Council

    Why Did Wine Have to Go and Make Things So Complicated?

    September 23, 2024
    Wine Business Monthly
  • Wine Market Council

    SSU Alumna Jessica Link Steeps Stories in Wine

    September 3, 2024
    SSU Alumni News
  • TikTok and New Zealand Wine News
    Wine Market Council

    TikTok part 1: Now that TikTok wine ads are legal, marketers see potential to reach new audiences

    August 31, 2024
    New Zealand Wine News
  • Celebrating Wine Diversity
    Wine Market Council

    Celebrating Wine Diversity

    August 29, 2024
    Press Releases
  • Wine Market Council president gives talk on changing US consumer
    Wine Market Council

    Wine Market Council President Gives Talk on Changing U.S. Consumer

    August 29, 2024
    North Bay Business Journal
  • Now That TikTok Wine Ads Are Legal, Marketers Are Bullish on the Platform's Potential to Reach New Audiences
    Wine Market Council

    Now That TikTok Wine Ads Are Legal, Marketers Are Bullish on the Platform’s Potential to Reach New Audiences

    August 29, 2024
    Wine Business Monthly
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Publications

  • +P (Más Producción)
  • ABC
  • Actual News Magazine
  • Beverage Trade Network
  • BevNet
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  • Columbian
  • El Imparcial
  • Farm Progress
  • Financial Post
  • Food Bible
  • FoodandWine
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
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  • Grape & Wine Magazine
  • I Grandi Vini
  • Inc Magazine
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  • Italian Wine News
  • Italian Wine Podcast
  • KQED
  • KTEN
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Mas P Produccion
  • Meininger’s International
  • Meu Vihno
  • Morning Ag Clips
  • Napa Valley Features
  • Napa Valley Register
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • Noozhawk
  • North Bay Business Journal
  • Organic Wines Uncorked
  • Pam Strayer Substack
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
  • PR Newswire
  • Press Democrat
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  • Rialto Theater
  • Robb Report
  • Sacramento Business Journal
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  • SevenFifty Daily
  • Shanken Daily News
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  • SSU Alumni News
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  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
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  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
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  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
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  • Wine Business Monthly
  • Wine Country Geographic
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  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
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  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Open Wine Industry Success: Join the Council Today Open Wine Industry Success: Join the Council Today!Ready to move your wine business forward with real momentum? Step into a network where data drives decisions, and every member is invested in the future of the U.S. wine industry. The Wine Market Council isn’t just a resource—it’s a thriving community of producers, importers, retailers, and thought leaders who shape the market together.

Gain a seat at the table where the latest consumer trends are revealed and discussed. Our members don’t just read reports—they use them to steer marketing, sales, and product strategies with confidence. Whether you’re a family-run vineyard or a national distributor, you’ll find actionable intelligence and a collaborative spirit here.

Here’s what you unlock as a member:
- Direct access to the largest, most comprehensive U.S. wine consumer survey—updated biannually and balanced to reflect real demographics.
- Exclusive entry to 3–4 in-depth research studies each year, covering topics like ingredient labeling, multicultural consumer shifts, and premium wine buying habits.
- Invitations to 4–6 research webinars annually, featuring industry experts and live Q&A sessions.
- Complimentary passes for your team to our annual research conference—where the industry’s sharpest minds gather.
- Downloadable data files and historical archives valued at over $2 million, available for deep dives and presentations.
- A powerful network of peers, partners, and innovators ready to share insights and opportunities.

Don’t settle for guesswork or outdated assumptions. Join a council that values integrity, inclusivity, and forward-thinking solutions. If you’re serious about making informed decisions and bui... ...learn more at https://winemarketcouncil.com/

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Open Wine Consumer Insights: Grow Your Business To Open Wine Consumer Insights: Grow Your Business TodayUnlock Wine Industry Intelligence That Your Competitors Don't Have

In today's competitive wine market, decisions backed by solid data separate the winners from the rest. Wine Market Council sits on a goldmine of consumer insights that could fuel your strategic planning – insights your competitors might not access.

When you join WMC, you gain immediate entry to our vault of wine consumer research spanning nearly three decades. Our members leverage this exclusive intelligence to spot emerging trends before they mainstream and adapt their strategies accordingly.

What your membership unlocks:
• Access to the industry's largest U.S. wine consumer survey (4,500+ participants)
• Complete data files in multiple formats (Excel, crosstabs, raw coded data)
• A research archive valued at over $2 million
• 3-4 fresh research studies annually focused on emerging market trends
• Exclusive webinars where experts interpret the data for practical application
• A powerful network of industry leaders across production, distribution, and retail

Members consistently report that a single strategic pivot based on our research often pays for years of membership dues. One recent member utilized our multicultural consumer data to recalibrate their entire marketing approach, resulting in measurable sales growth.

Your business faces unique challenges that generic market reports can't address. Dive into our granular data sets to extract precisely what matters for your segment of the industry.

Secure your competitive edge with data that matters. Visit winemarketcouncil.com/join to view membership options starting at just $400 annually. ...learn more at https://winemarketcouncil.com/

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Uncork Wine Consumer Insights That Drive Sales | J Uncork Wine Consumer Insights That Drive Sales | Join Wine Market Council today for exclusive research that transforms your business decisions.🍷 The wine landscape is shifting faster than ever, and yesterday's consumer insights won't help you capture tomorrow's market share. Wine Market Council's latest research reveals that Millennials now constitute 31% of U.S. wine drinkers, surpassing Baby Boomers at 26%. Are your marketing strategies aligned with this demographic reality?

Our data-driven approach cuts through assumptions and delivers actionable intelligence. The 2025 national study on Solutions U.S. Wine Consumers Believe Will Help Reduce Barriers to Purchasing Wine identified precisely what prevents occasional drinkers from becoming core consumers—information your winery needs to grow its customer base.

Wine Market Council membership provides:
• Exclusive access to 3-4 comprehensive consumer research studies annually
• Quarterly webinars unpacking the latest industry trends
• Excel data files for customized analysis of your target markets
• Networking opportunities with industry leaders
• Invitations to our annual in-person conference

The numbers speak volumes: 34% of Americans (85 million adults) drink wine, with just 20% classified as core consumers. This untapped potential represents your growth opportunity. Our multicultural consumer research illuminates how diverse demographics approach wine differently, allowing you to craft messages that resonate across cultural backgrounds.

WMC research is trusted across the industry for its scientific rigor, depth, and focus on real-world business needs, notes a current member who leverages our insights for board pre... ...learn more at https://winemarketcouncil.com/

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Uncork Market Insights, Boost Wine Sales - Join to Uncork Market Insights, Boost Wine Sales - Join today to transform wine data into measurable success.Think guessing your next move in the wine market will cut it? Think again. 🍷 Precision is the game-changer—and Wine Market Council hands you the playbook. Our research digs deep into consumer habits and market shifts so you can:

- Pinpoint emerging trends before they hit mainstream 
- Target the right audience with confidence 
- Build strategies that actually connect and convert 

No more shooting in the dark. With data-backed insights, you’ll craft experiences that don’t just follow the crowd—they lead it. Ready to sharpen your edge and make smarter moves? Membership unlocks exclusive reports, webinars, and tools designed to keep you ahead of the curve. Step up your game and aim for results that matter. 🎯

#WineMarketCouncil #WineIndustry #MarketResearch #DataDrivenDecisions #WineInsights #WineMarketing #WinerySuccess #ConsumerTrends #WineBusiness ...learn more at https://winemarketcouncil.com/

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Wine Market Council: Your Data-Driven Advantage, U Wine Market Council: Your Data-Driven Advantage, Unlocking Potential

Join Now: Access Powerful Insights, Stay Ahead!Wine Market Council: Your Data-Driven Advantage.

We know that data-backed insights are crucial for your business decisions, and that's where we shine. Our research is not just respected; it's a trusted guide for industry leaders. Here's why:

- Member-Driven Research: You influence the topics we explore, ensuring our studies are relevant and actionable.
- Boardroom-Ready Data: Our insights are presentation-ready, helping you make a strong case for your strategies.
- Industry Recognition: WMC's research is highly regarded, giving your brand an edge.

Join us to access this powerful resource and stay ahead of the curve. It's time to unlock your full potential! ...learn more at https://winemarketcouncil.com/

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Open Wine Consumer Secrets for Business Growth | J Open Wine Consumer Secrets for Business Growth | Join today for exclusive insights that transform your wine strategy!🍷 Curious about what drives today's wine lovers? Dive into the world of wine consumer insights with Wine Market Council! Our research is your gateway to understanding the ever-evolving preferences and behaviors of U.S. wine consumers. 

🔍 Here's what you gain with our insights:
- In-depth Consumer Data: Uncover buying habits and trends.
- Strategic Guidance: Make informed decisions with confidence.
- Exclusive Access: Stay ahead with member-only reports and webinars.

Ready to connect with your audience like never before? Join Wine Market Council and let our insights guide your path to success. Cheers to making smarter business moves! 🥂

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

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Follow @WineMarketCouncil on Instagram

Press

  • Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.September 8, 2026
  • ‘Pour Outside the Lines’ During California Wine Month this SeptemberSeptember 8, 2026
  • AI Adoption Grows Across the U.S. Wine Industry, but Progress Remains UnevenSeptember 1, 2026

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