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Wine Market Council
  • Home
  • About
    • Mission
    • Overview
    • Our Team
    • Board of Directors
  • Benefits
  • Research
    • Research ROI
    • Studies
    • Research Committee
    • Statistics
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    • Data Sharing
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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    America’s Cooling Relationship With Alcohol

    September 17, 2026
    Meininger’s International
  • Wine Market Council

    The Conversations Shaping Wine’s Next Chapter

    September 16, 2026
    Wine Industry Advisor
  • Wine Market Council

    Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.

    September 8, 2026
    Organic Wines Uncorked, Wine Country Geographic
  • Wine Market Council

    ‘Pour Outside the Lines’ During California Wine Month this September

    September 8, 2026
    BevNet, Press Releases
  • Wine Market Council

    AI Adoption Grows Across the U.S. Wine Industry, but Progress Remains Uneven

    September 1, 2026
    Wine Business Monthly
  • Wine Market Council

    Gen Z Isn’t Actually Killing Wine

    August 26, 2026
    Wine Industry Advisor
  • Wine Market Council

    Wine’s consumer problem may be everyday relevance — not its appeal, study says

    August 24, 2026
    Press Democrat
  • Wine Market Council

    Come Over October™ Survey Finds an Untapped Opportunity for Wine: Give People More Reasons to Come Together

    August 24, 2026
    Press Releases, Wine Industry Advisor
  • Wine Market Council

    Wine Doesn’t Have an Image Problem, It Has a Frequency Problem

    August 21, 2026
    Wine Business Monthly
  • Why We’re Entering a New Wine Era
    Wine Market Council

    Why We’re Entering a New Wine Era

    July 30, 2026
    Good+Tasty
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Publications

  • +P (Más Producción)
  • ABC
  • Actual News Magazine
  • Beverage Trade Network
  • BevNet
  • Business Wire
  • Columbian
  • El Imparcial
  • Farm Progress
  • Financial Post
  • Food Bible
  • FoodandWine
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Good+Tasty
  • Grape & Wine Magazine
  • I Grandi Vini
  • Inc Magazine
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • KQED
  • KTEN
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Mas P Produccion
  • Meininger’s International
  • Meu Vihno
  • Morning Ag Clips
  • Napa Valley Features
  • Napa Valley Register
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • Noozhawk
  • North Bay Business Journal
  • Organic Wines Uncorked
  • Pam Strayer Substack
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
  • PR Newswire
  • Press Democrat
  • Press Releases
  • Rialto Theater
  • Robb Report
  • Sacramento Business Journal
  • San Francisco Chronicle
  • SevenFifty Daily
  • Shanken Daily News
  • Sonoma County Winegrowers
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Country Geographic
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine Searcher
  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

Join Today

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Unlock Wine Sales with Consumer IntelligenceAre yo Unlock Wine Sales with Consumer IntelligenceAre your marketing dollars hitting the target or just hitting the wall? In today's competitive wine landscape, gut feelings don't cut it anymore. Wine Market Council's research slices through assumptions and hands you the precise data needed to outperform competitors.

Every day, wineries waste resources on strategies built on outdated perceptions rather than current realities. Our comprehensive consumer studies track what's actually driving purchase decisions in 2025—not what worked five years ago.

With Wine Market Council membership, you gain:

• Exclusive access to our Benchmark Segmentation Survey tracking wine consumer behavior across demographics and price points
• Detailed insights into multicultural and young adult preferences—the fastest-growing wine consumer segments
• Data-driven solutions to overcome consumer barriers identified in our national research
• Quarterly webinars unpacking emerging trends before they hit mainstream markets
• Networking opportunities with industry leaders at our annual conference

Stop guessing what might work and start implementing what does work. One WMC member recently redirected their DTC strategy based on our research and reported a 23% increase in club retention within six months.

The most successful wine brands aren't necessarily the biggest—they're the ones making smarter decisions with better information. Unlock the data advantage by joining Wine Market Council and put research-backed confidence behind every marketing move you make.

Grab your seat at our next webinar to see exactly how our research translates to real business results.

#WineMarketing #WineIndustry #WineMarket... ...learn more at https://winemarketcouncil.com/

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Unlock Powerful Wine Insights: Join the Exclusive Unlock Powerful Wine Insights: Join the Exclusive Wine Market CouncilCalling all wine industry leaders! Did you know that distinguished members of the Wine Market Council leverage our cutting-edge data and insights to drive their business forward? From Silicon Valley Bank's Wine Division to top producers and retailers, our research empowers them to make smarter, data-driven decisions. 

Unlock the power of consumer insights tailored to your needs. Discover emerging trends, uncover new growth opportunities, and stay ahead of the competition. Join our exclusive network and elevate your brand to new heights. 

What are you waiting for? Become a member today and take your business to the next level. [Join Now] ...learn more at https://winemarketcouncil.com/

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Harvest's Liquid Legacy: Every Sip Tells a Story | Harvest's Liquid Legacy: Every Sip Tells a Story | Discover your next favorite vintage today.Ever wondered why each vintage tastes different? Behind every sip lies a story of soil, sun, and seasons that shaped those grapes long before they reached your glass! 🍷

The journey from vine to wine captures something magical about each harvest year—something our research at Wine Market Council continues to explore. Our data shows that when consumers understand the story behind their wine, they connect with it on a deeper level.

What makes harvest stories matter:

• Weather patterns and climate challenges overcome by growers create unique flavor profiles each year
• Family traditions and regional practices infuse cultural heritage into every bottle
• Sustainable farming choices reveal themselves in the quality and character of the final product
• The timing decisions made by winemakers during harvest directly impact what you taste

According to our recent consumer insights, 75% of occasional wine drinkers report feeling more connected to their purchase when they know something about the harvest story. This represents a significant opportunity for the entire industry!

The wine in your glass bridges past and present—connecting you to the dedicated people who nurtured those vines through changing seasons, unpredictable weather, and careful timing decisions.

Join us at Wine Market Council as we continue uncovering what makes each harvest special. Follow our Wine is... campaign for more insights that help you appreciate the stories behind your favorite bottles.

Pour a glass, savor the moment, and remember—every vintage tells its own unique tale. 

#WineResearch #HarvestSeason #... ...learn more at https://winemarketcouncil.com/

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Uncork Market Precision: Data-Driven Wine SuccessR Uncork Market Precision: Data-Driven Wine SuccessReady to outpace the competition? The wine market is moving fast, and relying on guesswork just won’t cut it. Wine Market Council arms you with the facts and figures you need to make every move count. 

Here’s what you get as a member:
- Access to exclusive consumer trend reports and segmentation studies
- Real-time data on shifting preferences and buying habits
- Actionable insights for smarter marketing and sales strategies
- Invitations to member-only webinars and industry events

Stop shooting in the dark—let data guide your next big win. Join Wine Market Council and start making decisions that put your winery ahead of the curve.

#WineMarketCouncil #WineIndustry #MarketResearch #DataDrivenDecisions #WineInsights #WineMarketing #WinerySuccess #ConsumerTrends #WineBusiness ...learn more at https://winemarketcouncil.com/

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Open $300K+ in Wine Consumer Insights Annually Jo Open $300K+ in Wine Consumer Insights Annually

Join today and gain the competitive edge your wine business needs to thrive in today's market. Stay ahead in a shifting wine market with data that matters

In a rapidly evolving marketplace, gut feelings and assumptions cost wine businesses real money. Wine Market Council delivers something more valuable: hard facts about what U.S. wine consumers actually want and how they behave.

Since 1996, WMC has tracked the pulse of American wine drinkers, offering members an ROI that speaks for itself: access to $300,000 in annual research and a $2 million archive for dues starting at just $400.

What membership unlocks for your business:
• Access to the largest U.S. wine consumer survey (4,500+ respondents balanced to census data)
• 3-4 cutting-edge studies annually on member-selected topics
• Exclusive webinars featuring expert analysis and actionable insights
• Comprehensive data files for deeper custom analysis (at $1000 dues level)
• A powerful industry network spanning all wine business segments
• Complimentary attendance at the annual research conference

WMC provided the data to validate my value proposition and marketing tactics, shares one member. Another notes, It's already proving a valuable tool to drive our marketing decisions and confirming our assumptions.

From understanding multicultural consumers to tracking high-end buyer preferences, WMC research equips you to make smarter decisions about product development, marketing investments, and sales strategies.

Whether you represent a boutique winery or a national distributor, WMC's scientifically rigorous research cuts through the noise to reveal what truly drives wi... ...learn more at https://winemarketcouncil.com/

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Wine Consumer Shifts Reshape Industry Future - Joi Wine Consumer Shifts Reshape Industry Future - Join today for exclusive market insightsUnlock the potential of your wine business with insights from the Wine Market Council, as featured in the North Bay Business Journal. Our research is your gateway to understanding the evolving landscape of wine consumers. 

- Trusted Data: Access the most reliable U.S. wine consumer trends.
- Actionable Insights: Make informed decisions with our comprehensive reports.
- Exclusive Access: Join a network of industry leaders and gain exclusive member benefits.

Position your brand at the forefront of the wine industry. Explore how our insights can drive your business forward. Visit our website to see how you can benefit from our research. ...learn more at https://winemarketcouncil.com/

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Follow @WineMarketCouncil on Instagram

Press

  • America’s Cooling Relationship With AlcoholSeptember 17, 2026
  • The Conversations Shaping Wine’s Next ChapterSeptember 16, 2026
  • Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.September 8, 2026

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