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Category / Food Bible

  • Wine Market Council

    Gen Z are quietly re-shaping our relationship with wine – and we’ve got a lot to thank them for

    December 29, 2025
    Food Bible

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Uncork a bottle of wine, and you're not just openi Uncork a bottle of wine, and you're not just opening a drink; you're unlocking a world of stories and flavors. Wine is the true essence of the harvest, a liquid masterpiece that captures the essence of the season. 

Every sip of wine is a journey, a celebration of the hard work and dedication of winemakers. It's a testament to their craft, a blend of science and art, where each vintage is a unique creation. 

Here's what makes wine the true fruit of harvest: 

- Craftsmanship: Winemakers pour their heart and soul into every bottle, ensuring the perfect balance of flavors and aromas. 
- Seasonal Magic: Wine reflects the unique characteristics of each harvest, from the crispness of a cool autumn to the warmth of a sunny summer. 
- Storytelling: Every glass tells a tale, a narrative of the winemaker's vision and the journey of the grapes. 
- Responsibility: Wine is best enjoyed in moderation, a principle we at Wine Market Council strongly advocate for. 

So, raise a glass and celebrate the bounty of the harvest! 

Join Wine Market Council to explore the fascinating world of wine research and gain insights into the industry. We offer: 

- Exclusive access to our annual wine consumer survey, providing valuable data to guide your business decisions. 
- In-depth reports on emerging trends, from sustainability to multicultural consumer preferences. 
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Don't miss out on the opportunity to be a part of this vibrant community. 

Cheers to new connections and the endless possibilities of wine! 

[Join Wine Market Council](https://winemarketcouncil.com/join/) and unlock the stories within every sip! ...learn more at https://winemarketcouncil.com/

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Behind every successful wine marketing strategy sits robust consumer data. WMC members gain immediate access to research valued at $300,000 annually (plus an archive worth over $2 million) for a fraction of what independent research would cost.

What membership unlocks:
• The industry's largest U.S. wine consumer survey (4,500+ respondents balanced to census data)
• 3-4 cutting-edge research studies annually on topics you help select
• Complete data files for deep analysis (Excel, crosstabs, raw coded data)
• 4-6 expert webinars unpacking the latest consumer trends
• Direct networking with decision-makers across the wine ecosystem

WMC studies allow us to understand expectations and developments in wine consumption in the USA. They are very important for us to adapt our marketing strategy, reports one current member.

Membership fees start as low as $400 annually, scaling based on company size and type. For organizations requiring full data access, options begin at just $1,000 per year.

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Distinguished members like Silver Oak Cellars harn Distinguished members like Silver Oak Cellars harness Wine Market Council data to sharpen their market strategies and anticipate consumer trends. They dive deep into insights that reveal shifting preferences and buying behaviors, empowering smarter decisions. Ready to elevate your approach with data that drives real results? Explore how WMC can transform your business perspective. ...learn more at https://winemarketcouncil.com/

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Press

  • Wine brands strive to lure Gen ZJune 26, 2026
  • Drop the Riesling Reflex: Wine’s $1.9 Trillion Blind SpotJune 25, 2026
  • Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and moreJune 22, 2026

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