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Wine Market Council
  • Home
  • About
    • Mission
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    • Board of Directors
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Category / Forbes

  • Wine Market Council

    Why Non-Alcoholic Wine Is Booming As Traditional Wine Sales Decline

    May 6, 2026
    Forbes
  • Wine Market Council

    What New Data Shows About Wine’s Changing Role In American Life

    January 29, 2026
    Forbes
  • Wine Market Council

    What New Data Shows About Wine’s Changing Role In American Life

    January 29, 2026
    Forbes
  • https://www.forbes.com/sites/ericaduecy/2025/12/30/where-wine-won-in-2025---and-what-the-growth-signals-are-telling-us/?utm_source=AfternoonBrief&utm_medium=newsletter
    Wine Market Council

    Where Wine Won In 2025—And What The Growth Signals Are Telling Us

    December 30, 2025
    Forbes
  • Wine Market Council

    Lodi Launches ‘No Reservations’ Campaign And Affordable Wine Tasting

    October 30, 2025
    Forbes
  • Wine Market Council

    Tough Times For U.S. Wine? Chappellet CEO Provides Insights On Surviving The Downturn

    October 21, 2025
    Forbes
  • Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 27, 2025
    Forbes
  • Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers
    Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 20, 2025
    Forbes
  • Wine Market Council

    Global Wine Sales Continue To Decline. Can They Be Reversed? An Interview With Industry Consultant Peter McAtamney

    March 11, 2025
    Forbes
  • Wine Market Council

    A Famed California Champagne House Is Going To The Dogs—Er, Dog Toys

    December 20, 2024
    Forbes
12
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Publications

  • +P (Más Producción)
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  • KQED
  • KTEN
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
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  • Meininger’s International
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  • Morning Ag Clips
  • Napa Valley Features
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  • New Times
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  • New Zealand Wine News
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  • Pam Strayer Substack
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
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You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Data-Driven Decisions: Unlocking Success in the Wi Data-Driven Decisions: Unlocking Success in the Wine Industry

Join WMC: Turn Insights into Action!Ever wonder how top-tier wineries stay ahead of shifting consumer trends? Distinguished members like Colgin Cellars don’t just guess—they dig into Wine Market Council’s data to shape every move. They analyze real-time insights to fine-tune their marketing, spot emerging preferences, and even rethink their product lineup. 

Colgin, for example, leverages our research to:
- Pinpoint which wine styles resonate with evolving audiences
- Adjust messaging to connect with both loyal collectors and curious newcomers
- Identify untapped opportunities in distribution and direct-to-consumer channels

Instead of relying on hunches, they use hard numbers to back up every decision. That means less risk, more agility, and a sharper edge in a competitive market. 

WMC members don’t just read reports—they turn insights into action. They collaborate, share strategies, and push the industry forward together. If you’re ready to move beyond guesswork and start making data your secret weapon, it’s time to see what membership unlocks. ...learn more at https://winemarketcouncil.com/

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Unlock Your Brand's Potential: WMC's Insights Fuel Unlock Your Brand's Potential: WMC's Insights Fuel Growth [Explore Membership]Unlock your business's full potential with WMC's data-driven insights. Dive into our extensive archives, customize reports, and uncover the trends shaping your industry. Elevate your strategy, outpace the competition, and watch your sales soar. Ready to take your brand to new heights? [Explore Membership](https://winemarketcouncil.com/join/) ...learn more at https://winemarketcouncil.com/

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Unlock Wine Sales with Consumer IntelligenceAre yo Unlock Wine Sales with Consumer IntelligenceAre your marketing dollars hitting the target or just hitting the wall? In today's competitive wine landscape, gut feelings don't cut it anymore. Wine Market Council's research slices through assumptions and hands you the precise data needed to outperform competitors.

Every day, wineries waste resources on strategies built on outdated perceptions rather than current realities. Our comprehensive consumer studies track what's actually driving purchase decisions in 2025—not what worked five years ago.

With Wine Market Council membership, you gain:

• Exclusive access to our Benchmark Segmentation Survey tracking wine consumer behavior across demographics and price points
• Detailed insights into multicultural and young adult preferences—the fastest-growing wine consumer segments
• Data-driven solutions to overcome consumer barriers identified in our national research
• Quarterly webinars unpacking emerging trends before they hit mainstream markets
• Networking opportunities with industry leaders at our annual conference

Stop guessing what might work and start implementing what does work. One WMC member recently redirected their DTC strategy based on our research and reported a 23% increase in club retention within six months.

The most successful wine brands aren't necessarily the biggest—they're the ones making smarter decisions with better information. Unlock the data advantage by joining Wine Market Council and put research-backed confidence behind every marketing move you make.

Grab your seat at our next webinar to see exactly how our research translates to real business results.

#WineMarketing #WineIndustry #WineMarket... ...learn more at https://winemarketcouncil.com/

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Unlock Powerful Wine Insights: Join the Exclusive Unlock Powerful Wine Insights: Join the Exclusive Wine Market CouncilCalling all wine industry leaders! Did you know that distinguished members of the Wine Market Council leverage our cutting-edge data and insights to drive their business forward? From Silicon Valley Bank's Wine Division to top producers and retailers, our research empowers them to make smarter, data-driven decisions. 

Unlock the power of consumer insights tailored to your needs. Discover emerging trends, uncover new growth opportunities, and stay ahead of the competition. Join our exclusive network and elevate your brand to new heights. 

What are you waiting for? Become a member today and take your business to the next level. [Join Now] ...learn more at https://winemarketcouncil.com/

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Harvest's Liquid Legacy: Every Sip Tells a Story | Harvest's Liquid Legacy: Every Sip Tells a Story | Discover your next favorite vintage today.Ever wondered why each vintage tastes different? Behind every sip lies a story of soil, sun, and seasons that shaped those grapes long before they reached your glass! 🍷

The journey from vine to wine captures something magical about each harvest year—something our research at Wine Market Council continues to explore. Our data shows that when consumers understand the story behind their wine, they connect with it on a deeper level.

What makes harvest stories matter:

• Weather patterns and climate challenges overcome by growers create unique flavor profiles each year
• Family traditions and regional practices infuse cultural heritage into every bottle
• Sustainable farming choices reveal themselves in the quality and character of the final product
• The timing decisions made by winemakers during harvest directly impact what you taste

According to our recent consumer insights, 75% of occasional wine drinkers report feeling more connected to their purchase when they know something about the harvest story. This represents a significant opportunity for the entire industry!

The wine in your glass bridges past and present—connecting you to the dedicated people who nurtured those vines through changing seasons, unpredictable weather, and careful timing decisions.

Join us at Wine Market Council as we continue uncovering what makes each harvest special. Follow our Wine is... campaign for more insights that help you appreciate the stories behind your favorite bottles.

Pour a glass, savor the moment, and remember—every vintage tells its own unique tale. 

#WineResearch #HarvestSeason #... ...learn more at https://winemarketcouncil.com/

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Uncork Market Precision: Data-Driven Wine SuccessR Uncork Market Precision: Data-Driven Wine SuccessReady to outpace the competition? The wine market is moving fast, and relying on guesswork just won’t cut it. Wine Market Council arms you with the facts and figures you need to make every move count. 

Here’s what you get as a member:
- Access to exclusive consumer trend reports and segmentation studies
- Real-time data on shifting preferences and buying habits
- Actionable insights for smarter marketing and sales strategies
- Invitations to member-only webinars and industry events

Stop shooting in the dark—let data guide your next big win. Join Wine Market Council and start making decisions that put your winery ahead of the curve.

#WineMarketCouncil #WineIndustry #MarketResearch #DataDrivenDecisions #WineInsights #WineMarketing #WinerySuccess #ConsumerTrends #WineBusiness ...learn more at https://winemarketcouncil.com/

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Follow @WineMarketCouncil on Instagram

Press

  • America’s Cooling Relationship With AlcoholSeptember 17, 2026
  • The Conversations Shaping Wine’s Next ChapterSeptember 16, 2026
  • Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.September 8, 2026

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