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Wine Market Council
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Category / New York Times

  • Wine Market Council

    After the N.B.A. Finals, a Brand Opportunity That’s Shaken and Sprayed

    June 26, 2025
    New York Times

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Unlock Market Domination with Insider Wine Industr Unlock Market Domination with Insider Wine Industry Insights Join Wine Market Council and transform your strategy with data-driven confidenceEver wonder how the wine industry’s top players stay ahead of the curve? 🍷✨ At Wine Market Council, we’re all about empowering our distinguished members with cutting-edge consumer insights. Take Marq Wine Group, for example. They’re not just sipping on trends—they’re *crushing* them. By leveraging our data-driven research, Marq Wine Group has been able to fine-tune their strategies, connect with consumers on a deeper level, and dominate the market. 

Our members don’t just guess—they *know*. With access to the largest annual U.S. wine consumer survey and exclusive studies on everything from sustainability to multicultural trends, they’re making moves backed by hard data. Whether it’s optimizing pricing, refining marketing campaigns, or identifying untapped opportunities, our insights give them the edge they need to thrive. 

But it’s not just about the numbers. Being part of Wine Market Council means joining a powerful network of industry leaders who share a common goal: elevating the wine industry. Members like Marq Wine Group aren’t just in the game—they’re *changing* it. 

Ready to level up your business with insights that actually matter? Join the ranks of the industry’s best and start making decisions with confidence. Let’s toast to your success—cheers to smarter strategies and bigger wins! 🥂 

[Join Wine Market Council Today](#) ...learn more at https://winemarketcouncil.com/

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Gervasi Vineyard: Unlocking Wine Excellence with W Gervasi Vineyard: Unlocking Wine Excellence with WMC Insights. Join Today!Gervasi Vineyard, a distinguished WMC member, leverages our consumer insights to craft exceptional wine experiences. Discover how their team taps into our data to stay ahead of trends and delight wine lovers nationwide. Join us to unlock the power of data-driven strategy. ...learn more at https://winemarketcouncil.com/

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Unlock Wine Market Leadership with Data-Driven Dec Unlock Wine Market Leadership with Data-Driven Decisions—Join WMC Today!What happens when industry leaders have access to the most robust wine consumer data in the U.S.? They move faster, make sharper decisions, and outpace the market. Distinguished Wine Market Council members—ranging from top producers to innovative retailers—leverage our exclusive research and NielsenIQ analytics to transform insight into action.

A major retailer recently used our segmentation dashboards to pinpoint which consumer cohorts were most likely to respond to new varietal launches. By integrating WMC’s survey findings with NielsenIQ’s retail scan data, their team identified not just who was buying, but why—and adjusted shelf placements and messaging accordingly. The result: a measurable lift in trial and repeat purchases.

Meanwhile, a leading importer tapped into our multicultural consumer studies to refine their portfolio strategy. They discovered untapped demand among younger, eco-conscious wine drinkers and shifted their marketing spend to channels and formats that resonated with this segment. NielsenIQ’s market share tracking then validated the impact, showing a clear uptick in brand awareness and velocity.

Trade associations and regional groups also rely on WMC’s annual benchmark surveys to advocate for their members. By presenting aggregated, privacy-safe insights to stakeholders, they secure funding, shape policy, and demonstrate the economic value of wine in their communities.

Every member’s approach is unique, but the common thread is clear: data-driven decisions drive results. WMC’s partnership with NielsenIQ means members don’t just see the “what”—they understand the “why” be... ...learn more at https://winemarketcouncil.com/

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Open the Future of U.S. Wine Consumers Join today Open the Future of U.S. Wine Consumers

Join today to access exclusive research that powers strategic wine industry decisions.Data drives the wine industry forward—and we've been pouring it out since 1996.

Ever wondered what actually influences Americans to pick up that bottle of Cabernet? At Wine Market Council, we've spent nearly three decades digging into the minds of U.S. wine consumers. We don't just collect numbers—we unearth the stories behind purchasing decisions and drinking habits that shape an entire industry.

As a member-driven nonprofit, we channel 80% of our funding directly into research that matters. Our studies don't gather dust on shelves; they spark strategies and fuel growth for wineries, distributors, and retailers nationwide.

What sets WMC research apart:
• We conduct the longest-running U.S. wine consumer study in existence
• Our research tackles pressing industry questions selected BY members
• We balance scientific rigor with practical, actionable insights
• Our data reaches across demographics, price points, and emerging trends
• Members gain exclusive access to a research library valued at over $2M

From sustainability preferences to multicultural consumer behavior, our findings help wine businesses connect meaningfully with their target audiences. Whether you're launching a new varietal or rethinking your tasting room approach, our data illuminates the path forward.

WMC's rich deep dive into the multicultural consumer was essential to defining our go-forward plan for the next generation of wine drinkers, shares one member who leveraged our insights to pivot their marketing strategy.

Join our collaborative network of industry leaders who... ...learn more at https://winemarketcouncil.com/

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Uncork the Power of Wine Consumer Research Wine p Uncork the Power of Wine Consumer Research

Wine professionals: Transform your marketing strategy with exclusive consumer insights by joining today.Hey there, wine enthusiasts and marketers! Are you ready to take your wine marketing game to new heights? 

Wine Market Council is here to empower you with the tools to make your marketing efforts truly shine. Our research is like a secret weapon, giving you the inside scoop on consumer preferences and trends, so you can make those smart, strategic moves. 

Here's how we can help: 

- Consumer Insights: We've got the lowdown on what wine lovers want, so you can tailor your offerings to their tastes. 
- Trend Tracking: Stay ahead of the curve by identifying emerging trends and adapting your strategies accordingly. 
- Efficient Targeting: Our data-driven approach ensures you reach the right audience, maximizing your impact and minimizing wasted efforts. 
- Informed Decisions: Make choices with confidence, knowing they're backed by solid research and insights. 

With Wine Market Council, you're not just guessing; you're making informed, strategic moves. So, are you ready to join the club and see the difference our research can make? 

Don't miss out on this opportunity to elevate your wine marketing game! 

Join Wine Market Council today and unlock the power of data-driven insights. 

Let's raise a glass to your success! 

Cheers! ...learn more at https://winemarketcouncil.com/

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Open $300K in Wine Consumer Insights Annually Joi Open $300K in Wine Consumer Insights Annually

Join today and transform your wine marketing strategy with industry-leading consumer research.Ever wonder what really drives the U.S. wine industry forward? It’s not just great vineyards or clever marketing—it’s access to the right data, at the right time. That’s where Wine Market Council steps in. We’re not just another trade group; we’re the industry’s trusted source for actionable, unbiased consumer insights. If you’re serious about making smart moves in wine, you’ll want to see what’s behind our membership doors.

Here’s what you actually get as a Wine Market Council member:

- Tap into the largest, most representative U.S. wine consumer survey—over 4,500 voices, balanced to the U.S. census, twice a year.
- Dive into 3–4 fresh, member-driven research studies annually, covering everything from ingredient labeling to multicultural buying trends.
- Join 4–6 exclusive webinars each year, featuring the latest findings and real-world strategies from industry leaders.
- Send up to three team members to our annual research conference—on us.
- Access raw data files and crosstabs (at the $1,000 dues level) for your own deep-dive analysis.
- Connect with a powerful network of producers, importers, retailers, and thought leaders who shape the future of wine in America.
- Leverage nearly three decades of research—our archive is valued at over $2 million and growing.

Our members don’t just read reports—they use them to shape strategy, validate campaigns, and spot new opportunities before the competition. Whether you’re a small family winery or a national distributor, you’ll find the insights and connections you need to make every d... ...learn more at https://winemarketcouncil.com/

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Press

  • America’s Cooling Relationship With AlcoholSeptember 17, 2026
  • The Conversations Shaping Wine’s Next ChapterSeptember 16, 2026
  • Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.September 8, 2026

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