“WMC reports and seminars are very helpful to our team in preparing annual US wine market reports for our producers and lesser known regional boards.”

“The reports from WMC allows us to bring our leadership team closer to the consumer with data and insights.”

“WMC research has played a critical role helping us understand the evolving wine consumer and what motivates them to purchase wine. We utilize this information to help guide our marketing activities.”

“The only reliable source of historical information on the wine consumer. The segmentation study has endured the test of time and is the best information available on the wine consumer.”

“We’ve just begun our journey with WMC but it’s already proving a valuable tool to drive our marketing decisions and confirming our assumptions.”

“WMC studies allow us to understand expectations and developments in wine consumption in the USA. They are very important for us to adapt our marketing strategy.”

“As a marketing executive I frequently use WMC data in my presentations to the Board.  It is well respected and helps to support new brand campaigns we are considering.”

“WMC’s rich deep dive into the multicultural consumer was essential to defining our go forward plan for the next generation of wine drinkers.”

“WMC provided the data to validate my value proposition and marketing tactics.”

“Wine Tourism is a key element of our region’s DTC Efforts, so we had WMC’s President present at our Annual Industry Conference on the results ‘The Outlook for Wine Tourism and DTC Sales,’ it was eye opening for our industry members that they need adjust their marketing to attract more multi-cultural wine tourists to our State.”

“The WMC research program offers an invaluable  global perspective on the evolutions of the market and its trends.”

“The information and reports from WMC is typically the base of our marketing recommendations to clients. It helps us make sure our targeting and messages are on point.”