Research

Wine Market Council has been tracking wine consumer attitudes and behaviors for more than two decades, providing its members with quantitative and qualitative research of value in planning and conducting their ongoing business initiatives.

Wine Market Council’s research committee drives the focus of the council’s research program, each year choosing to conduct studies on timely wine trade and consumer issues. The resulting wide spectrum of data and reporting is proprietary to Wine Market Council members.

Wine Market Council Research Committee Members

Led by Christian Miller, Director of Research

Danny Brager, Brager Beverage Alcohol Consulting
Karen Daenen, Jackson Family Wines
Patrick Egan, Ste. Michelle Wine Estates
Peggy Gsell, NielsenIQ
Ricardo Martinez, Breakthru Beverage Group
Thomas McDevitt, Southern Glazer’s Wine & Spirits
Stephen Schmitz, Wines of Germany
Angela Slade, Pacific Highway Wines & Spirits
Hugh Tietjen, Wine Communications Group
Teresa Wall, Napa Valley Vintners
Debby Wang, Breakthru Beverage Group
Kevin Webster, Constellation Brands
Damien Wilson, Wine Business Institute at Sonoma State University

RECENT RESEARCH PROJECTS

  • 2020 Wine Market Council Communications Study
  • 2020 Consumer Beverage Choice: An Investigation into the Role of Wine Packaging & Occasions
  • 2019 Wine Intelligence Report on Consumer Attitudes to Health and Wellness
  • 2019 WMC Benchmark Segmentation Study
  • 2019 Wine & Other Alcohol Consumption Among U.S. Wine Consumers Aged 55+
  • 2019 Wine & Other Alcohol Consumption Among 21-29 Year Old U.S. Wine Consumers
  • 2019 On-Premise Consumer and GuildSomm Trade Survey Report
  • 2019 Wine Market Council On-Premise Consumer & GuildSomm Trade Survey Summary
  • 2019 Consumer Online & Direct Wine Purchasing