Research

Wine Market Council has been tracking wine consumer attitudes and behaviors for more than two decades, providing its members with quantitative and qualitative research of value in planning and conducting their ongoing business initiatives.

Wine Market Council’s research committee drives the focus of the council’s research program, each year choosing to conduct studies on timely wine trade and consumer issues. The resulting wide spectrum of data and reporting is proprietary to Wine Market Council members.

Wine Market Council Research Committee Members

Led by Christian Miller, Director of Research

Danny Brager, Brager Beverage Alcohol Consulting
Karen Daenen, Jackson Family Wines
Patrick Egan, Ste. Michelle Wine Estates
Peggy Gsell, NielsenIQ
Thomas McDevitt, Southern Glazer’s Wine & Spirits
Noelle McKenna, Breakthru Beverage Group
Stephen Schmitz, Wines of Germany
Angela Shih, Treasury Wine Estates
Angela Slade, Pacific Highway Wines & Spirits
Hugh Tietjen, Wine Communications Group
Teresa Wall, Napa Valley Vintners
Damien Wilson, Wine Business Institute at Sonoma State University
Diane Winter, Constellation Brands

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