Wine Market Council has been tracking wine consumer attitudes and behaviors for more than two decades, providing its members with quantitative and qualitative research of value in planning and conducting their ongoing business initiatives.
Research
Wine Market Council’s research committee drives the focus of the council’s research program, each year choosing to conduct studies on timely wine trade and consumer issues. The resulting wide spectrum of data and reporting is proprietary to Wine Market Council members.
Wine Market Council Research Committee Members
Led by Christian Miller, Director of Research
Connor Best, Napa Valley Vintners
Danny Brager, Brager Beverage Alcohol Consulting
Karen Daenen, Jackson Family Wines
Peggy Gsell, NielsenIQ
Michelle Mattrey, Ste. Michelle Wine Estates
Thomas McDevitt, Southern Glazer’s Wine & Spirits
Noelle McKenna, Breakthru Beverage Group
Jennifer Pembroke Johnson, Constellation Brands
Angela Shih, Treasury Wine Estates
Hugh Tietjen, Wine Communications Group
Damien Wilson, Wine Business Institute at Sonoma State University
RECENT RESEARCH PROJECTS
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- WMC Ingredients & Nutrition Labeling Research 2022
- WMC Trade Survey November 2022
- 2021-22 WMC Benchmark Segmentation Study
- 2021 Wine Market Council Multicultural Study
- 2021 Trade Survey on Current Issues
- 2021 Beverage Alcohol Category Trends
- 2021 Wine & Wellness Lifestyles
- 2020 Wine Market Council Communications Study
- 2020 Consumer Beverage Choice: An Investigation into the Role of Wine Packaging & Occasions
- 2019 Wine Intelligence Report on Consumer Attitudes to Health and Wellness
- 2019 WMC Benchmark Segmentation Study
- 2019 Wine & Other Alcohol Consumption Among U.S. Wine Consumers Aged 55+
- 2019 Wine & Other Alcohol Consumption Among 21-29 Year Old U.S. Wine Consumers
- 2019 On-Premise Consumer and GuildSomm Trade Survey Report
- 2019 Wine Market Council On-Premise Consumer & GuildSomm Trade Survey Summary
- 2019 Consumer Online & Direct Wine Purchasing
