Research

Wine Market Council has been tracking wine consumer attitudes and behaviors for more than two decades, providing its members with quantitative and qualitative research of value in planning and conducting their ongoing business initiatives.

Wine Market Council’s research committee drives the focus of the council’s research program, each year choosing to conduct studies on timely wine trade and consumer issues. The resulting wide spectrum of data and reporting is proprietary to Wine Market Council members.

Wine Market Council Research Committee

Nicole Bierig, Southern Glazer’s Wine & Spirits
Danny Brager, Nielsen
Karen Daenen, Jackson Family Wines
Patrick Kozell, Ste. Michelle Wine Estates
Christian Miller, Full Glass Research
Angela Slade, Pacific Highway Wines & Spirits
Hugh Tietjen, Wine Communications Group
Teresa Wall, Napa Valley Vintners
Debby Wang, Breakthru Beverage Group
Kevin Webster, Constellation Brands
Damien Wilson, Wine Business Institute at Sonoma State University