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Become a member for full, unlimited report access to consumer research helpful to your day-to-day business.

Become a Member

Wine Market Council’s mission is supported by annual dues from its members and grants from associated industry organizations. Membership is open to wine grape growers, producers, importers, distributors, trade associations, and other wine industry affiliated businesses and organizations. The council provides its members with insightful research on U.S. wine consumer behaviors and attitudes, as well as studies of the market behaviors and attitudes of members of the U.S. wine trade.

Member businesses are given proprietary access to Wine Market Council research to support their strategic planning, marketing, and sales execution. In addition, members are invited to an annual meeting where each year’s WMC research initiatives are presented and discussed in detail, and where members have the opportunity to discuss all findings with the research staff and research committee. Members also suggest topics of interest to their business interests for the consideration of the Research Committee in planning upcoming studies.

How Membership Works:

  • A company or association may join at any time during our current fiscal year and receive all research reports published this fiscal year as well as future Wine Market Council monthly newsletters.
  • Minimum dues for all member categories are $400 (if calculated dues are less than $400).
  • Members wishing access to all research data, in addition to reports, must pay minimum dues of $1,000 (if calculated dues are less than $1,000).
  • Dues calculations for members may be based on the member’s previous fiscal or calendar year, as applies.


Watch the interview with Wine Market Council’s President, Dale Stratton, to learn more about our organization and the important research conducted on behalf of our members.

Membership Dues Calculator

Membership dues are based upon different criteria that are dependent upon your association with the wine industry.

Membership Dues Calculator

Apply Today

Interested in becoming a member? Apply today to join Wine Market Council to obtain access to our quantitative and qualitative research to support your strategic planning, marketing, and sales execution.


To join WMC with the option to receive access to all the research data when your calculated dues are less than $1000, please email us at

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