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Membership dues are based upon different criteria that are dependent upon your association with the wine industry. To join WMC with the option to receive access to all the research data when your calculated dues are less than $1000, please email us at .

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Interested in becoming a member? Apply today to join Wine Market Council to obtain access to our quantitative and qualitative research to support your strategic planning, marketing, and sales execution.

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“The WMC allows the industry to have platform with a common goal of moving the wine business forward in a positive way with fact based category insights that give membership a single version of the truth.”

“We have used research from the WMC over ten years to inform strategies for our clients to successfully advance their market share in the US.”

“My work is focused on opening DTC channels for Italian wineries. As Italians don’t yet have a wealth of data in this emerging sector, WMC provides invaluable research that helps me develop data-driven strategy for my clients, allowing them to track measurable success.”

“I really enjoy the interaction with well-informed industry leaders. The consumer data is the very best.”

“Best database in the business.”

“An early WMC study revealed that Millennials (then a young cohort as large as the Boomers) were early adopters of wine, suggesting strong growth potential. That lasted about three years before the rest of the beverage industry jumped on the Millennial bandwagon, and this large cohort’s interest in wine spread across the world of alcohol beverages.”

“WMC’s study on Green Wine convinced us of the viability of launching a Vineyard Sustainability Certification program in our state. As a result, we received a $200,000 grant and have now certified 49 vineyards.”

Become a Member

Wine Market Council’s mission is supported by annual dues from its members and grants from associated industry organizations. Membership is open to wine grape growers, producers, importers, distributors, trade associations, and other wine industry affiliated businesses and organizations. The council provides its members with insightful research on U.S. wine consumer behaviors and attitudes, as well as studies of the market behaviors and attitudes of members of the U.S. wine trade.

Benefits of Membership

  • Access to the Largest U.S. Wine Consumer Survey in World – a biannual Benchmark Segmentation survey with 4500+ consumers, balanced to U.S. census for gender, age, ethnicity, education, and income.
  • Access to Hot Wine Topic Surveys – information from 2 to 3 additional research surveys per year on some of the most important current wine topics, g. Ingredient Labeling, Multicultural Consumers, High-End Consumers, Aging Wine Consumers, Younger Wine Consumers, etc.
  • Research Webinars – ability to attend WMC webinars with latest research and guest experts, plus access to video recordings and slide decks.
  • Data Files – Access to data files (g. Excel, crosstabs, raw coded respondent data) on research studies (at $1000 dues level)
  • Powerful Network – opportunity to interact with other companies in the industry (wineries, distributors, importers, growers, trade associations and affiliates)
  • 27 Year Track Record – proven track record of providing 27 years of U.S. wine consumer research (since 1996)

How Membership Works:

  • A company or association may join at any time during our current fiscal year and receive all research reports published this fiscal year as well as future Wine Market Council monthly newsletters.
  • Minimum dues for all member categories are $400 (if calculated dues are less than $400).
  • Members wishing access to all research data, in addition to reports, must pay minimum dues of $1,000 (if calculated dues are less than $1,000).
  • Dues calculations for members may be based on the member’s previous fiscal or calendar year, as applies.

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.