• Home
  • About
    • Mission
    • Overview
    • Our Team
    • Board of Directors
  • Benefits
  • Research
    • Research ROI
    • Studies
    • Research Committee
    • Statistics
    • Wine Is…
    • Data Sharing
  • Our Members
  • Member Resources
  • Press
  • Events
  • Contact
  • Join
Log in
  • Member Resources
Join Us Today!
Wine Market Council
  • Home
  • About
    • Mission
    • Overview
    • Our Team
    • Board of Directors
  • Benefits
  • Research
    • Research ROI
    • Studies
    • Research Committee
    • Statistics
    • Wine Is…
    • Data Sharing
  • Our Members
  • Press
  • Events
  • Contact
  • Join

Category / Wine Business Monthly

  • Wine Market Council

    AI Adoption Grows Across the U.S. Wine Industry, but Progress Remains Uneven

    September 1, 2026
    Wine Business Monthly
  • Wine Market Council

    Wine Doesn’t Have an Image Problem, It Has a Frequency Problem

    August 21, 2026
    Wine Business Monthly
  • Liz Thach, MW To Retire as President of Wine Market Council; Welcomes Michelle Egan to Role
    Wine Market Council

    Liz Thach, MW To Retire as President of Wine Market Council; Welcomes Michelle Egan to Role

    July 22, 2026
    Press Releases, Wine Business Monthly, Wine Industry Advisor, Wine Industry Network
  • Wine Market Council

    Southern Glazer’s Using AI to Adopt to Changing Market

    July 10, 2026
    Wine Business Monthly
  • Wine Market Council

    The Consumer Has Said What They Want. Is Wine Willing to Listen?

    July 7, 2026
    Wine Business Monthly
  • Wine Market Council

    Drop the Riesling Reflex: Wine’s $1.9 Trillion Blind Spot

    June 25, 2026
    Wine Business Monthly
  • WMC Wine Communication Study 2026
    Wine Market Council

    Wine Market Council Launches New Study on Wine Communication Across Generations

    June 19, 2026
    Press Releases, Wine Business Monthly, Wine Industry Advisor
  • Mastering the Art of Pairing Wine With Indian Cuisine
    Wine Market Council

    Webinar: Mastering the Art of Pairing Wine with Indian Cuisine

    June 4, 2026
    Press Releases, Wine Business Monthly, Wine Industry Advisor
  • Wine Market Council

    Taste Communication Costs Wine Industry Seven Million New Consumers

    June 3, 2026
    Wine Business Monthly
  • Wine Market Council

    Tasting Fees Shift as Wineries Balance Access and Costs

    April 1, 2026
    Wine Business Monthly
123…56
Next

Publications

  • +P (Más Producción)
  • ABC
  • Actual News Magazine
  • Beverage Trade Network
  • BevNet
  • Business Wire
  • Columbian
  • El Imparcial
  • Farm Progress
  • Financial Post
  • Food Bible
  • FoodandWine
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Good+Tasty
  • Grape & Wine Magazine
  • I Grandi Vini
  • Inc Magazine
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • KQED
  • KTEN
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Mas P Produccion
  • Meininger’s International
  • Meu Vihno
  • Morning Ag Clips
  • Napa Valley Features
  • Napa Valley Register
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • Noozhawk
  • North Bay Business Journal
  • Organic Wines Uncorked
  • Pam Strayer Substack
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
  • PR Newswire
  • Press Democrat
  • Press Releases
  • Progressive Grocer
  • Rialto Theater
  • Robb Report
  • Sacramento Business Journal
  • San Francisco Chronicle
  • SevenFifty Daily
  • Shanken Daily News
  • Sonoma County Winegrowers
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Country Geographic
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine Searcher
  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

Join Today

Instagram Feed

Uncork Your Wine Marketing Potential Wine profess Uncork Your Wine Marketing Potential

Wine professionals: Transform your strategy with data-driven insights by joining Wine Market Council today.Want to stop guessing and start knowing what your wine customers really want? Wine Market Council’s research cuts through the noise so you can focus on what works. 

Here’s what you get when you tap into our insights: 
- Pinpoint consumer preferences that actually drive sales 
- Spot emerging trends before they hit the mainstream 
- Sharpen your marketing messages to connect with the right audience 
- Save time and budget by ditching ineffective tactics 

No more shooting in the dark—just clear data that helps you make smarter moves. Whether you’re a winery, distributor, or retailer, our research gives you the edge to fine-tune your approach and boost results. 

Ready to put real numbers behind your next campaign? Join Wine Market Council and start making decisions backed by solid evidence, not hunches. Your marketing deserves that kind of confidence. 

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Wine Wellness: Unlocking Success in a Health-Consc Wine Wellness: Unlocking Success in a Health-Conscious Market

Join Wine Market Council: Navigate Dietary Trends, Thrive!Hey there, wine enthusiasts and industry leaders! 

Are you ready to dive into the world of wine and wellness? Wine Market Council has got you covered with our cutting-edge research. We're here to help you navigate the latest dietary and wellness trends, ensuring you stay ahead of the curve and connect with health-conscious consumers. 

Here's what we offer:

- In-depth studies on wellness perceptions and lifestyles.
- Insights into consumer preferences and behaviors.
- Strategies to align your brand with health-focused trends.

Don't miss out on this opportunity to stay relevant and thrive in the evolving wine market. Join Wine Market Council today and unlock the secrets to success! 

Let's raise a glass to your future success! ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Empower Wine’s Future: Join Wine Market Council To Empower Wine’s Future: Join Wine Market Council Today! 
Become a Member Now for Exclusive Research & Industry Insights!Picture this: the U.S. wine industry thriving—rooted in responsible practices, guided by real consumer data, and prepared for the future. That’s not just a vision; it’s what the Wine Market Council (WMC) is building every day, and you can be part of it.

Sustainability isn’t a buzzword here. WMC members actively shape the future of wine by supporting research that drives smarter, more ethical business decisions. Our community includes everyone from boutique vineyards to national distributors, all united by a commitment to responsible growth and environmental stewardship.

Here’s what you unlock as a WMC member:
- Direct access to the largest, most comprehensive U.S. wine consumer survey—updated biannually and balanced to reflect the real market
- Exclusive reports on emerging topics like ingredient labeling, multicultural consumer trends, and eco-driven purchasing habits
- Invitations to research webinars and our annual conference, where industry leaders share actionable strategies
- Downloadable data files and crosstabs for your own analysis (at qualifying membership levels)
- A powerful network of peers, partners, and experts ready to collaborate on sustainable solutions

WMC doesn’t just hand you data; we equip you to act. Members use our insights to refine marketing, adjust product lines, and meet the evolving expectations of today’s wine drinkers—especially those who care about sustainability and responsible enjoyment.

If you’re ready to move beyond guesswork and join a community that values integrity, innovation, and real-world impact, it’s tim... ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Uncork the Secrets of Today's Wine Consumer Join Uncork the Secrets of Today's Wine Consumer

Join now for exclusive research that transforms wineries into market leaders.Curious about what’s really driving wine lovers in 2026? Tap into the pulse of today’s wine drinker with Wine Market Council’s latest consumer insights. 🍷

Here’s what you’ll gain as a member:
• Up-to-date data on U.S. wine buying habits and shifting preferences 
• Actionable trends to help you fine-tune your marketing and product lineup 
• Exclusive access to in-depth reports, webinars, and a network of industry leaders 
• Reliable stats to back up your next big business move 

Stop guessing what your customers want—see the numbers, spot the patterns, and make every decision count. Join Wine Market Council and put real consumer intelligence to work for your winery. #WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Taste the Season: Harvest's Liquid Legacy | Open h Taste the Season: Harvest's Liquid Legacy | Open harvest insights for your wine portfolio—join Wine Market Council today.Ever notice how the first sip of wine after harvest just hits differently? That’s no accident. Each glass is a snapshot of the season—sun, soil, sweat, and skill, all bottled up. When you pour a crisp white or a bold red, you’re not just tasting grapes; you’re experiencing the culmination of months of dedication from vineyard to cellar.

Wine isn’t just a beverage—it’s the true fruit of harvest. Every vintage is shaped by the year’s weather, the hands that picked the fruit, and the choices made at every step. That’s why no two glasses are ever quite the same. There’s a story swirling in every pour, waiting to be shared.

Here’s what sets wine apart as the ultimate harvest reward:
- Captures the essence of each growing season—climate, soil, and timing all matter
- Reflects the expertise and passion of growers and winemakers
- Offers endless variety, from zesty whites to robust reds and everything in between
- Connects people—whether at a family table or a festive gathering
- Encourages mindful enjoyment and appreciation for craftsmanship

At Wine Market Council, we dig deep into what makes each harvest special. Our research uncovers the trends, preferences, and stories behind every bottle, helping the wine industry stay ahead and consumers make informed choices. We believe that understanding the journey from vine to glass makes every sip more meaningful.

So next time you raise a glass, pause for a moment. Think about the hands, the heart, and the history behind it. Savor the season, share the story, and always enjoy responsibly.

Curious about what’s... ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Wine Marketing: Less Guesswork, More Results. Join Wine Marketing: Less Guesswork, More Results. Join today for insights that sell more wine.Ready to stop guessing and start winning with your wine marketing? Tap into the power of Wine Market Council’s research and let real data steer your next move. Our insights cut through the noise, giving you a clear view of what today’s wine consumers actually want—and where the biggest opportunities lie.

Here’s what you unlock as a member:
• Pinpoint consumer preferences with up-to-date, actionable data 
• Spot emerging trends before your competitors do 
• Fine-tune your campaigns for maximum efficiency 
• Access exclusive reports and webinars designed for wine professionals 
• Connect with a network of industry leaders and innovators 

Don’t let your marketing rely on hunches. Join Wine Market Council and put research at the heart of your strategy. Your next breakthrough is just one insight away.

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Follow @WineMarketCouncil on Instagram

Press

  • How Grocers Can Boost Falling Wine Sales With Occasion-Based MerchandisingOctober 21, 2026
  • Wine Country: A New EraOctober 14, 2026
  • America’s Cooling Relationship With AlcoholSeptember 17, 2026

Quick Links

  • Contact Us
  • Join & Become a Member!
  • Accessibility
  • Cookie Policy (US)
  • Cookie Policy (EU)
  • Disclaimer
  • Google Business Data Responsibility
  • Imprint
  • Opt-Out Preferences
  • Privacy Statement (US)
  • Privacy Statement (EU)
  • Sitemap

© Copyright 2026 Wine Market Council   ·   All Rights Reserved

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}