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Category / Italian Wine Podcast

  • Wine Market Council

    Voices Podcast with Cynthia Chaplin: Dr. Liz Thach, MW – What Young Adults Want from Wine

    January 8, 2025
    Italian Wine Podcast
  • Wine Market Council

    Colangelo, J. & Thach, L. (2023). Masterclass U.S. Wine Market. Italian Wine Podcast. Episode 1614, Oct. 20,2023

    October 20, 2023
    Italian Wine Podcast

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Far Niente, a distinguished Napa Valley wine estat Far Niente, a distinguished Napa Valley wine estate, is a shining example of how our members leverage Wine Market Council data to thrive. With a rich history dating back to 1885, Far Niente has long been a leader in the industry, and their commitment to innovation and quality is unparalleled. 

Our research insights empower Far Niente to make strategic decisions, from understanding consumer preferences to optimizing their marketing strategies. By staying ahead of the curve, they ensure their wines remain a top choice for wine enthusiasts. 

Far Niente's success story is just one of many. Join us to unlock the power of our data-driven insights and elevate your wine business to new heights. 

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Ever wondered why each vintage tastes different? B Ever wondered why each vintage tastes different? Behind every sip lies a story of soil, sun, and seasons that shaped those grapes long before they reached your glass! 🍷

The journey from vine to wine captures something magical about each harvest year—something our research at Wine Market Council continues to explore. Our data shows that when consumers understand the story behind their wine, they connect with it on a deeper level.

What makes harvest stories matter:

• Weather patterns and climate challenges overcome by growers create unique flavor profiles each year
• Family traditions and regional practices infuse cultural heritage into every bottle
• Sustainable farming choices reveal themselves in the quality and character of the final product
• The timing decisions made by winemakers during harvest directly impact what you taste

According to our recent consumer insights, 75% of occasional wine drinkers report feeling more connected to their purchase when they know something about the harvest story. This represents a significant opportunity for the entire industry!

The wine in your glass bridges past and present—connecting you to the dedicated people who nurtured those vines through changing seasons, unpredictable weather, and careful timing decisions.

Join us at Wine Market Council as we continue uncovering what makes each harvest special. Follow our Wine is... campaign for more insights that help you appreciate the stories behind your favorite bottles.

Pour a glass, savor the moment, and remember—every vintage tells its own unique tale. 

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Ever wonder how top Napa Valley Vintners stay ahea Ever wonder how top Napa Valley Vintners stay ahead of shifting consumer trends? They dive into Wine Market Council’s exclusive data, uncovering what motivates wine lovers and what holds them back. Members analyze real-time insights to fine-tune their marketing, shape product launches, and strengthen their business strategies. Join the community that’s shaping the future of wine—see how your team can leverage these insights to drive smarter decisions. ...learn more at https://winemarketcouncil.com/

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Press

  • Webinar: Mastering the Art of Pairing Wine with Indian CuisineJune 4, 2026
  • Wine’s real problem? Many consumers can’t predict what it will taste like, researchers sayJune 3, 2026
  • Taste Communication Costs Wine Industry Seven Million New ConsumersJune 3, 2026

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