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Category / Wine Country Geographic

  • Wine Market Council

    Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.

    September 8, 2026
    Organic Wines Uncorked, Wine Country Geographic

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Uncork Market Intelligence: Join Today and Outsell Uncork Market Intelligence: Join Today and Outsell Competitors🚀 Precision is the new currency in the wine industry. In a market where intuition alone no longer cuts it, Wine Market Council steps in as your strategic ally. We don’t just provide data—we deliver actionable insights that sharpen your focus and amplify your impact. 

Our research is your compass, guiding you through the complexities of consumer behavior and market dynamics. With Wine Market Council, you’ll: 
- Identify emerging trends before they hit the mainstream 
- Pinpoint your target audience with laser accuracy 
- Craft strategies that resonate deeply with wine enthusiasts 
- Stay ahead of the curve in a rapidly evolving industry 

We’re not just about numbers; we’re about results. Our members leverage our insights to create experiences that don’t just meet expectations—they exceed them. From boutique wineries to industry giants, we empower businesses to lead with confidence. 

Ready to aim higher? Join Wine Market Council and unlock the tools to turn data into decisions that drive success. Let’s redefine what’s possible in the wine industry—together. 

🎯 #WineMarketCouncil #WineIndustry #MarketResearch #DataDrivenDecisions #WineInsights #WineMarketing #WinerySuccess #ConsumerTrends #WineBusiness ...learn more at https://winemarketcouncil.com/

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Tap into Today's Wine Consumer Mindset Join now fo Tap into Today's Wine Consumer Mindset Join now for exclusive research that transforms your winery's strategy.Hey there, wine enthusiasts and industry leaders! 🍷🌟 

We've got a special invitation for you to stay ahead of the game and connect with today's wine consumers like never before. Wine Market Council is your ultimate guide to understanding the modern wine drinker. 

Our research is like a secret weapon, providing you with invaluable insights into the U.S. wine market. By joining our community, you'll unlock: 

- 🌟 Comprehensive Data: Dive into our extensive research, uncovering the latest trends, preferences, and behaviors of wine consumers. 
- 💡 Actionable Intelligence: Turn our insights into real-world strategies, helping you make informed decisions to boost your business. 
- 🌐 Industry Network: Connect with like-minded professionals, share experiences, and collaborate to stay at the forefront of the wine industry. 

Don't let your winery get left behind! Wine Market Council is here to ensure you're always in sync with your target audience. 

So, are you ready to take your winery to the next level? Join us and unlock the power of consumer insights! 

🍇🌟 Your success story awaits! 🌟🍇 

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Unlock the Power of Data-Driven Insights: How WMC Unlock the Power of Data-Driven Insights: How WMC Empowers Members to ThriveUnlock the Power of Data-Driven Insights: How WMC Empowers Members to Thrive

Tired of guessing your next move? Discover the secret weapon that's fueling the success of savvy wine businesses: WMC's cutting-edge research. Our data-backed insights don't just inform—they transform. Just ask our members who've leveraged our findings to secure game-changing grants and launch sustainability programs that truly resonate.

• Uncover consumer trends that give you the edge
• Pinpoint untapped opportunities to grow your brand
• Craft marketing that speaks directly to your audience

Ready to take your business to new heights? Join the WMC community and start writing your own success story. The future of wine is here—are you ready to seize it? ...learn more at https://winemarketcouncil.com/

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Uncork Wine's Elite Network & Game-Changing Insigh Uncork Wine's Elite Network & Game-Changing Insights

Elevate your wine business with exclusive research and powerful industry connections today. Forge connections that fuel business growth

Ever watched a competitor launch a wildly successful campaign and wondered, How did they know that would work? The answer often lies in access—to data, to insights, and most importantly, to the right people. Wine Market Council members don't just receive reports; they join a collaborative community of forward-thinking industry professionals who share ideas, solve challenges, and identify emerging opportunities.

Since 1996, we've cultivated relationships across every tier of the wine industry, creating a powerful ecosystem where members:

• Access exclusive roundtables and networking events with decision-makers from leading wineries, distributors, and retailers
• Exchange strategies with marketing executives who regularly implement WMC data in board presentations
• Collaborate with innovative peers tackling similar market challenges
• Engage directly with industry leaders like Total Wine & More, Albertsons-Safeway, and Jackson Family Wines
• Build lasting relationships that transcend transactional networking

WMC provided the data to validate my value proposition and marketing tactics, notes one member who leveraged both our research and connections to refine their approach.

The ROI speaks volumes—members receive approximately $300,000 annually in cutting-edge market research, plus access to a network of professionals who've navigated similar business challenges.

Ready to stop guessing what consumers want and start knowing? Join the industry professionals who shape wine's future ... ...learn more at https://winemarketcouncil.com/

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Open Wine's Next Wave: Join the Research Revolutio Open Wine's Next Wave: Join the Research Revolution TodayThe wine industry stands at a pivotal crossroads, where consumer preferences and market dynamics are shifting faster than ever. Staying ahead means understanding not just what wine lovers want today, but anticipating the trends that will shape tomorrow’s demand. At Wine Market Council, we dig deep into the data to reveal these insights, empowering producers, retailers, and marketers to act with precision and confidence.

Here’s what sets our research apart and why it matters for your business:

- Data-Driven Clarity: We provide the most comprehensive U.S. wine consumer profiles, breaking down behaviors by demographics, occasion, and buying patterns. 
- Actionable Intelligence: Our findings highlight emerging opportunities, from eco-conscious buying to evolving flavor preferences, helping you tailor your offerings effectively. 
- Market Pulse: Stay informed on how shifts in distribution, pricing, and retail environments influence consumer choices and sales trajectories. 
- Inclusive Insights: Whether you’re a small family winery or a large importer, our research supports strategies that resonate across diverse segments. 
- Sustainability Focus: Understand how environmental values impact purchasing decisions and how to position your brand authentically in this space.

The future of wine isn’t about guessing—it’s about leveraging trusted research to make smarter decisions that drive growth and sustainability. As the market evolves, so must your approach to consumer engagement, product development, and sales tactics.

If you want to navigate the complexities of the U.S. wine market with confidence, tap into the W... ...learn more at https://winemarketcouncil.com/

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Unlock Wine Consumer Secrets: Data That Sells. Joi Unlock Wine Consumer Secrets: Data That Sells. Join now for exclusive industry insights.Stay ahead in a competitive wine market by tapping into the latest consumer insights from Wine Market Council. Understanding who your customers are and what drives their choices is essential for any winery aiming to grow.

Here’s what you gain with WMC membership: 
- Access to detailed data on U.S. wine buying behaviors and preferences 
- Insights into shifting attitudes and emerging trends shaping the market 
- Tools to tailor your marketing and product strategies with confidence 
- Exclusive reports and webinars designed for actionable business impact 

Don’t guess what your consumers want—know it. Align your winery’s efforts with real-world research that sharpens your competitive edge. Join Wine Market Council and put data to work for your success. 

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

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Follow @WineMarketCouncil on Instagram

Press

  • America’s Cooling Relationship With AlcoholSeptember 17, 2026
  • The Conversations Shaping Wine’s Next ChapterSeptember 16, 2026
  • Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.September 8, 2026

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