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Wine Market Council
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    • Overview
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    • Research ROI
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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    Study: Following Young & Multicultural Consumers on the Wine-Buying Process

    September 27, 2024
    Wine & Spirits Daily
  • Wine Market Council

    What do wine-lovers want? New WMC study reveals wine tourism trends

    September 27, 2024
    Press Democrat
  • Wine Market Council

    No Added Sugar + Pleasure: 8 Tips on Courting the High End Wine Consumer

    September 27, 2024
    Wine Business Monthly
  • Wine Market Council

    6 Surprising Findings from Wine Market Council DTC Study

    September 27, 2024
    Wine Industry Network
  • Wine Market Council

    Stuffy, unhealthy or ‘just mid’ – are young people over wine?

    September 27, 2024
    The Guardian
  • Wine Market Council

    Is Wine’s Future Doomed? Hint – The Answer is “No”

    September 25, 2024
    Tim Atkins MW Newsletter
  • Wine Market Council

    Gen Z, Wine and a Matter of Time

    September 24, 2024
    Wine-Searcher
  • Wine Market Council

    Why Did Wine Have to Go and Make Things So Complicated?

    September 23, 2024
    Wine Business Monthly
  • Wine Market Council

    SSU Alumna Jessica Link Steeps Stories in Wine

    September 3, 2024
    SSU Alumni News
  • TikTok and New Zealand Wine News
    Wine Market Council

    TikTok part 1: Now that TikTok wine ads are legal, marketers see potential to reach new audiences

    August 31, 2024
    New Zealand Wine News
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Publications

  • +P (Más Producción)
  • ABC
  • Actual News Magazine
  • Beverage Trade Network
  • Business Wire
  • Columbian
  • El Imparcial
  • Farm Progress
  • Financial Post
  • Food Bible
  • FoodandWine
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Good+Tasty
  • Grape & Wine Magazine
  • I Grandi Vini
  • Inc Magazine
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • KQED
  • KTEN
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Mas P Produccion
  • Meininger’s International
  • Meu Vihno
  • Morning Ag Clips
  • Napa Valley Features
  • Napa Valley Register
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • Noozhawk
  • North Bay Business Journal
  • Pam Strayer Substack
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
  • PR Newswire
  • Press Democrat
  • Press Releases
  • Rialto Theater
  • Robb Report
  • Sacramento Business Journal
  • San Francisco Chronicle
  • SevenFifty Daily
  • Shanken Daily News
  • Sonoma County Winegrowers
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine Searcher
  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Open the Future of U.S. Wine Consumers Join today Open the Future of U.S. Wine Consumers

Join today to access exclusive research that powers strategic wine industry decisions.Data drives the wine industry forward—and we've been pouring it out since 1996.

Ever wondered what actually influences Americans to pick up that bottle of Cabernet? At Wine Market Council, we've spent nearly three decades digging into the minds of U.S. wine consumers. We don't just collect numbers—we unearth the stories behind purchasing decisions and drinking habits that shape an entire industry.

As a member-driven nonprofit, we channel 80% of our funding directly into research that matters. Our studies don't gather dust on shelves; they spark strategies and fuel growth for wineries, distributors, and retailers nationwide.

What sets WMC research apart:
• We conduct the longest-running U.S. wine consumer study in existence
• Our research tackles pressing industry questions selected BY members
• We balance scientific rigor with practical, actionable insights
• Our data reaches across demographics, price points, and emerging trends
• Members gain exclusive access to a research library valued at over $2M

From sustainability preferences to multicultural consumer behavior, our findings help wine businesses connect meaningfully with their target audiences. Whether you're launching a new varietal or rethinking your tasting room approach, our data illuminates the path forward.

WMC's rich deep dive into the multicultural consumer was essential to defining our go-forward plan for the next generation of wine drinkers, shares one member who leveraged our insights to pivot their marketing strategy.

Join our collaborative network of industry leaders who... ...learn more at https://winemarketcouncil.com/

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Unlock the Power of Data-Driven Insights: How WMC Unlock the Power of Data-Driven Insights: How WMC Empowers Members to ThriveUnlock the Power of Data-Driven Insights: How WMC Empowers Members to Thrive

Tired of guessing your next move? Discover the secret weapon that's fueling the success of savvy wine businesses: WMC's cutting-edge research. Our data-backed insights don't just inform—they transform. Just ask our members who've leveraged our findings to secure game-changing grants and launch sustainability programs that truly resonate.

• Uncover consumer trends that give you the edge
• Pinpoint untapped opportunities to grow your brand
• Craft marketing that speaks directly to your audience

Ready to take your business to new heights? Join the WMC community and start writing your own success story. The future of wine is here—are you ready to seize it? ...learn more at https://winemarketcouncil.com/

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Uncork Wine's Elite Network & Game-Changing Insigh Uncork Wine's Elite Network & Game-Changing Insights

Elevate your wine business with exclusive research and powerful industry connections today. Forge connections that fuel business growth

Ever watched a competitor launch a wildly successful campaign and wondered, How did they know that would work? The answer often lies in access—to data, to insights, and most importantly, to the right people. Wine Market Council members don't just receive reports; they join a collaborative community of forward-thinking industry professionals who share ideas, solve challenges, and identify emerging opportunities.

Since 1996, we've cultivated relationships across every tier of the wine industry, creating a powerful ecosystem where members:

• Access exclusive roundtables and networking events with decision-makers from leading wineries, distributors, and retailers
• Exchange strategies with marketing executives who regularly implement WMC data in board presentations
• Collaborate with innovative peers tackling similar market challenges
• Engage directly with industry leaders like Total Wine & More, Albertsons-Safeway, and Jackson Family Wines
• Build lasting relationships that transcend transactional networking

WMC provided the data to validate my value proposition and marketing tactics, notes one member who leveraged both our research and connections to refine their approach.

The ROI speaks volumes—members receive approximately $300,000 annually in cutting-edge market research, plus access to a network of professionals who've navigated similar business challenges.

Ready to stop guessing what consumers want and start knowing? Join the industry professionals who shape wine's future ... ...learn more at https://winemarketcouncil.com/

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Uncork Your Next Great Adventure Today! Join the j Uncork Your Next Great Adventure Today! Join the journey and discover new worlds one glass at a time #WineMarketCouncil #WineMarketInsights #exploration #sipanddiscover #tastetheworld #Wineis #Winelovers✨🍷 Ever wondered why wine captivates us so completely? Perhaps it's because each bottle unlocks a story waiting to be told—a narrative of sun-soaked vineyards, passionate winemakers, and centuries of tradition poured into every glass.

Wine journeys begin the moment you uncork a bottle from an unfamiliar region or sample a grape variety you've never tasted. That first sip might transport you to a hillside in Tuscany or a seaside vineyard in New Zealand without ever leaving your dining table.

Our research at Wine Market Council reveals that wine enthusiasts crave these sensory adventures. The experience extends far beyond mere consumption:

• Each region imprints its unique character into the bottle—from soil composition to climate nuances
• Cultural traditions shape winemaking styles, creating distinctive flavor profiles across countries
• Pairing explorations open new culinary horizons, enhancing both wine and food
• Seasonal changes invite you to adapt your selections, creating year-round excitement

Wine appreciation thrives in community. Share a bottle with friends and watch how conversations deepen, stories emerge, and connections strengthen. That's the true magic—wine doesn't just please palates; it bridges experiences.

The adventure awaits at your local wine shop, favorite restaurant, or next vineyard visit. Which path will your palate explore next? Whether you're drawn to bold reds from volcanic soils or delicate whites from coastal vineyards, embrace the jour... ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Uncork Your Next Great Adventure Today! Join the j Uncork Your Next Great Adventure Today! Join the journey and discover new worlds one glass at a time #WineMarketCouncil #WineMarketInsights #exploration #sipanddiscover #tastetheworld #Wineis #Winelovers✨🍷 Ever wondered why wine captivates us so completely? Perhaps it's because each bottle unlocks a story waiting to be told—a narrative of sun-soaked vineyards, passionate winemakers, and centuries of tradition poured into every glass.

Wine journeys begin the moment you uncork a bottle from an unfamiliar region or sample a grape variety you've never tasted. That first sip might transport you to a hillside in Tuscany or a seaside vineyard in New Zealand without ever leaving your dining table.

Our research at Wine Market Council reveals that wine enthusiasts crave these sensory adventures. The experience extends far beyond mere consumption:

• Each region imprints its unique character into the bottle—from soil composition to climate nuances
• Cultural traditions shape winemaking styles, creating distinctive flavor profiles across countries
• Pairing explorations open new culinary horizons, enhancing both wine and food
• Seasonal changes invite you to adapt your selections, creating year-round excitement

Wine appreciation thrives in community. Share a bottle with friends and watch how conversations deepen, stories emerge, and connections strengthen. That's the true magic—wine doesn't just please palates; it bridges experiences.

The adventure awaits at your local wine shop, favorite restaurant, or next vineyard visit. Which path will your palate explore next? Whether you're drawn to bold reds from volcanic soils or delicate whites from coastal vineyards, embrace the jour... ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Unlock Wine Consumer Secrets: Data That Sells. Joi Unlock Wine Consumer Secrets: Data That Sells. Join now for exclusive industry insights.Stay ahead in a competitive wine market by tapping into the latest consumer insights from Wine Market Council. Understanding who your customers are and what drives their choices is essential for any winery aiming to grow.

Here’s what you gain with WMC membership: 
- Access to detailed data on U.S. wine buying behaviors and preferences 
- Insights into shifting attitudes and emerging trends shaping the market 
- Tools to tailor your marketing and product strategies with confidence 
- Exclusive reports and webinars designed for actionable business impact 

Don’t guess what your consumers want—know it. Align your winery’s efforts with real-world research that sharpens your competitive edge. Join Wine Market Council and put data to work for your success. 

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

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Follow @WineMarketCouncil on Instagram

Press

  • Why We’re Entering a New Wine EraJuly 30, 2026
  • Wine Market Council names Egan as new presidentJuly 28, 2026
  • Think Gen Z Doesn’t Drink? A Major New Study Says OtherwiseJuly 23, 2026

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