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Category / Wine Industry Network

  • Wine Market Council

    Wine Market Council Announces 2026 Research Conference: “Innovating Wine for Tomorrow’s Market”

    February 17, 2026
    Press Releases, Wine Industry Network
  • Wine and Wellness
    Wine Market Council

    From Ozempic to No-Lo: New Wine Market Council Research Examines the Future of Wine and Wellness

    January 7, 2026
    Press Releases, Wine Industry Network
  • Wine Market Council

    Webinar on Connecting with Asian American Wine Consumers

    September 30, 2025
    Wine Industry Network
  • Wine Market Council Launches National Study and Webinar Series to Help the Wine Industry Break Down Consumer Barriers
    Wine Market Council

    Wine Market Council Launches National Study and Webinar Series to Help the Wine Industry Break Down Consumer Barriers

    July 16, 2025
    Wine Industry Network
  • Why IBWSS USA 2025 Matters — A Personal Invite from the Organizers
    Wine Market Council

    Why IBWSS USA 2025 Matters — A Personal Invite from the Organizers

    July 8, 2025
    Wine Industry Network
  • Words Matter: Making Media Work in a Challenging Market
    Wine Market Council

    Words Matter: Making Media Work in a Challenging Market

    May 6, 2025
    Wine Industry Network
  • Wine Market Council

    WMC Announces Member Webinar on 2025 Wine Market and the Popularity of NoLo Wines

    January 8, 2025
    Wine Industry Network
  • Wine Market Council

    6 Surprising Findings from Wine Market Council DTC Study

    September 27, 2024
    Wine Industry Network
  • Wine insiders
    Wine Market Council

    WIN Insiders with Dale Stratton

    July 1, 2020
    Wine Industry Network

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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✨🍷 That first sip of an unknown vintage launches y ✨🍷 That first sip of an unknown vintage launches you into territories uncharted—where flavor profiles collide and stories unfold with each swirl of your glass.

Wine doesn't just occupy your palate; it transports you across continents and through centuries of tradition. The adventure awaits in every bottle, whether you're:

• Venturing beyond familiar grape varieties into the bold terrain of lesser-known regions
• Mapping the intricate landscapes of terroir that shape each unique vintage
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Research shows wine enthusiasts crave new experiences—75% of high-engagement consumers seek wines that challenge their expectations and broaden their horizons.

The world of wine stretches infinitely before you, with pathways winding through sun-drenched vineyards and cool, misty valleys. Your next great adventure might hide in a bottle you've never tried, from a place you've never been.

Join fellow explorers and chart your own course through the vast world of wine. What undiscovered region will captivate your senses next?

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Curious about what really drives U.S. wine drinker Curious about what really drives U.S. wine drinkers? Tap into nearly three decades of trusted research with Wine Market Council. Our members access:

- Fresh, actionable data from the largest U.S. wine consumer surveys
- Exclusive reports on emerging trends and buying habits
- Direct input from industry experts and real consumers

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Press

  • Most California wines have no sugar. So why do so many consumers believe they do?May 13, 2026
  • Why Non-Alcoholic Wine Is Booming As Traditional Wine Sales DeclineMay 6, 2026
  • Flavored Wines Are Leading Key Industry Trends in 2026May 5, 2026

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