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Category / The Connected Table Podcast

  • The Connected Table Podcast
    Wine Market Council

    The Connected Table LIVE! Dr. Liz Thach, MW, President, Wine Market Council, on the Business of Wine

    June 28, 2024
    The Connected Table Podcast

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Empower Wine’s Future: Join Wine Market Council To Empower Wine’s Future: Join Wine Market Council Today! 
Become a Member Now for Exclusive Research & Industry Insights!Picture this: the U.S. wine industry thriving—rooted in responsible practices, guided by real consumer data, and prepared for the future. That’s not just a vision; it’s what the Wine Market Council (WMC) is building every day, and you can be part of it.

Sustainability isn’t a buzzword here. WMC members actively shape the future of wine by supporting research that drives smarter, more ethical business decisions. Our community includes everyone from boutique vineyards to national distributors, all united by a commitment to responsible growth and environmental stewardship.

Here’s what you unlock as a WMC member:
- Direct access to the largest, most comprehensive U.S. wine consumer survey—updated biannually and balanced to reflect the real market
- Exclusive reports on emerging topics like ingredient labeling, multicultural consumer trends, and eco-driven purchasing habits
- Invitations to research webinars and our annual conference, where industry leaders share actionable strategies
- Downloadable data files and crosstabs for your own analysis (at qualifying membership levels)
- A powerful network of peers, partners, and experts ready to collaborate on sustainable solutions

WMC doesn’t just hand you data; we equip you to act. Members use our insights to refine marketing, adjust product lines, and meet the evolving expectations of today’s wine drinkers—especially those who care about sustainability and responsible enjoyment.

If you’re ready to move beyond guesswork and join a community that values integrity, innovation, and real-world impact, it’s tim... ...learn more at https://winemarketcouncil.com/

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Uncork the Secrets of Today's Wine Consumer Join Uncork the Secrets of Today's Wine Consumer

Join now for exclusive research that transforms wineries into market leaders.Curious about what’s really driving wine lovers in 2026? Tap into the pulse of today’s wine drinker with Wine Market Council’s latest consumer insights. 🍷

Here’s what you’ll gain as a member:
• Up-to-date data on U.S. wine buying habits and shifting preferences 
• Actionable trends to help you fine-tune your marketing and product lineup 
• Exclusive access to in-depth reports, webinars, and a network of industry leaders 
• Reliable stats to back up your next big business move 

Stop guessing what your customers want—see the numbers, spot the patterns, and make every decision count. Join Wine Market Council and put real consumer intelligence to work for your winery. #WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

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Taste the Season: Harvest's Liquid Legacy | Open h Taste the Season: Harvest's Liquid Legacy | Open harvest insights for your wine portfolio—join Wine Market Council today.Ever notice how the first sip of wine after harvest just hits differently? That’s no accident. Each glass is a snapshot of the season—sun, soil, sweat, and skill, all bottled up. When you pour a crisp white or a bold red, you’re not just tasting grapes; you’re experiencing the culmination of months of dedication from vineyard to cellar.

Wine isn’t just a beverage—it’s the true fruit of harvest. Every vintage is shaped by the year’s weather, the hands that picked the fruit, and the choices made at every step. That’s why no two glasses are ever quite the same. There’s a story swirling in every pour, waiting to be shared.

Here’s what sets wine apart as the ultimate harvest reward:
- Captures the essence of each growing season—climate, soil, and timing all matter
- Reflects the expertise and passion of growers and winemakers
- Offers endless variety, from zesty whites to robust reds and everything in between
- Connects people—whether at a family table or a festive gathering
- Encourages mindful enjoyment and appreciation for craftsmanship

At Wine Market Council, we dig deep into what makes each harvest special. Our research uncovers the trends, preferences, and stories behind every bottle, helping the wine industry stay ahead and consumers make informed choices. We believe that understanding the journey from vine to glass makes every sip more meaningful.

So next time you raise a glass, pause for a moment. Think about the hands, the heart, and the history behind it. Savor the season, share the story, and always enjoy responsibly.

Curious about what’s... ...learn more at https://winemarketcouncil.com/

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Wine Marketing: Less Guesswork, More Results. Join Wine Marketing: Less Guesswork, More Results. Join today for insights that sell more wine.Ready to stop guessing and start winning with your wine marketing? Tap into the power of Wine Market Council’s research and let real data steer your next move. Our insights cut through the noise, giving you a clear view of what today’s wine consumers actually want—and where the biggest opportunities lie.

Here’s what you unlock as a member:
• Pinpoint consumer preferences with up-to-date, actionable data 
• Spot emerging trends before your competitors do 
• Fine-tune your campaigns for maximum efficiency 
• Access exclusive reports and webinars designed for wine professionals 
• Connect with a network of industry leaders and innovators 

Don’t let your marketing rely on hunches. Join Wine Market Council and put research at the heart of your strategy. Your next breakthrough is just one insight away.

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing ...learn more at https://winemarketcouncil.com/

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Uncork Market Success With Consumer IntelligenceEl Uncork Market Success With Consumer IntelligenceElevate Your Wine Game with Precision Insights 🏆

Tired of guessing what your customers want? Wine Market Council has the data-driven answers to take your winery to new heights. As a member, you'll unlock a treasure trove of consumer insights that'll transform the way you do business.

✨ Uncover Emerging Trends
✨ Pinpoint Your Target Audience 
✨ Craft Strategies That Captivate

No more shots in the dark. With WMC's research-backed intelligence, you can make confident, informed decisions that set you apart from the competition. Ditch the guesswork and start dominating your market.

Ready to aim higher? Join Wine Market Council today and start driving real, measurable results. 🚀 ...learn more at https://winemarketcouncil.com/

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Wine Leadership Revolution Begins: Industry's Next Wine Leadership Revolution Begins: Industry's Next Chapter Unfolds Join today for exclusive consumer insights that drive wine salesA fresh era emerges as Wine Market Council embarks on a bold journey forward under inspired leadership and cutting-edge collaborations. A team of seasoned experts now guides the mission with renewed passion and clear focus on understanding wine consumer behaviors and market trends. This shift infuses every strategy with pragmatic insight and modern energy, setting a new standard in the U.S. wine industry.

Our organization now pairs deep-rooted expertise with strategic alliances designed to address the evolving needs of wine professionals. Leaders merge analytical strength with creative problem-solving to pinpoint and address consumer challenges head-on. In this exciting period, the council harnesses advanced research techniques to provide actionable data while encouraging thoughtful dialogue among industry partners.

• Trusted Research – We utilize comprehensive studies to support evidence-based decision-making. 
• Actionable Insights – Our findings convert complex trends into clear operational strategies. 
• Member Value – Exclusive access to in-depth reports and interactive webinars empowers your business. 
• Industry Stewardship – Responsible practices guide our initiatives and support sustainable growth.

These core values drive every project and shape our interactions with members across the wine spectrum. Current initiatives focus on reducing buying barriers, examining shifting consumer preferences, and optimizing sales channels. The collective expertise and forward-thinking partnerships empower wine producers, distributors, and r... ...learn more at https://winemarketcouncil.com/

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Press

  • How Grocers Can Boost Falling Wine Sales With Occasion-Based MerchandisingOctober 21, 2026
  • Wine Country: A New EraOctober 14, 2026
  • America’s Cooling Relationship With AlcoholSeptember 17, 2026

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