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Wine Market Council
  • Home
  • About
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    • Overview
    • Our Team
    • Board of Directors
  • Benefits
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    • Research ROI
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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wines of South Africa Reports WMC Wine Club/DTC Study Findings
    Wine Market Council

    Wines of South Africa Reposts WMC Wine Club/DTC Study Findings

    August 1, 2024
    Wines of South Africa
  • BMO Wine Market Report: Understanding the U.S. Wine Market
    Wine Market Council

    BMO Wine Market Report: Understanding the U.S. Wine Market

    August 1, 2024
    Wine Business Monthly
  • White Wines Outperforming Reds
    Wine Market Council

    White Wines Outperforming Reds

    July 31, 2024
    Wine Business Monthly
  • WMC Voice of the Wine Club/DTC Consumer Study
    Wine Market Council

    Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why

    July 31, 2024
    Wine Industry Advisor
  • Wine Market Council

    “Wine is the only industry in sharp decline that refuses the opportunities of innovation”

    July 30, 2024
    Vitisphere
  • Wine Market Council DTC Study Results
    Wine Market Council

    Flexibility, Discounts and a Variety of Tasting Experiences Top Reasons Consumers Join Clubs, Research Shows

    July 27, 2024
    Wine Business Monthly
  • Wine Market Council

    Does Singer Taylor Impact Wine Sales Trends

    July 9, 2024
    Forbes
  • Wine Market Council

    The Widow Clicquot Film Debut at Rialto Theater With Liz Thach, WMC President, as Panel Moderator

    July 8, 2024
    Rialto Theater
  • Wine Market Council

    Wineries Add Non-Alcoholic Options to Welcome More Visitors to the Tasting Room

    July 1, 2024
    Wine Business Monthly
  • The Connected Table Podcast
    Wine Market Council

    The Connected Table LIVE! Dr. Liz Thach, MW, President, Wine Market Council, on the Business of Wine

    June 28, 2024
    The Connected Table Podcast
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Publications

  • +P (Más Producción)
  • ABC
  • Actual News Magazine
  • Beverage Trade Network
  • BevNet
  • Business Wire
  • Columbian
  • El Imparcial
  • Farm Progress
  • Financial Post
  • Food Bible
  • FoodandWine
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Good+Tasty
  • Grape & Wine Magazine
  • I Grandi Vini
  • Inc Magazine
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • KQED
  • KTEN
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Mas P Produccion
  • Meininger’s International
  • Meu Vihno
  • Morning Ag Clips
  • Napa Valley Features
  • Napa Valley Register
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • Noozhawk
  • North Bay Business Journal
  • Organic Wines Uncorked
  • Pam Strayer Substack
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
  • PR Newswire
  • Press Democrat
  • Press Releases
  • Progressive Grocer
  • Rialto Theater
  • Robb Report
  • Sacramento Business Journal
  • San Francisco Chronicle
  • SevenFifty Daily
  • Shanken Daily News
  • Sonoma County Winegrowers
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Country Geographic
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine Searcher
  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Open Wine Consumer Secrets for Winery GrowthCuriou Open Wine Consumer Secrets for Winery GrowthCurious about what’s really driving wine drinkers right now? The U.S. wine market is shifting fast, and staying ahead means knowing exactly what your customers want—before they even ask. That’s where Wine Market Council steps in.

Our research digs deep into the real habits and preferences of today’s wine consumers. We’re talking about the data that matters—what’s in their carts, what influences their choices, and how their tastes are evolving. Here’s what you get as a member:

- Access to the latest U.S. wine consumer trends and segmentation
- Detailed reports on buying behaviors and emerging preferences
- Insights into multicultural and next-gen wine drinkers
- Webinars and expert analysis to help you act on the data

No more guessing games. With Wine Market Council, you’ll have the facts to shape your marketing, fine-tune your offerings, and build lasting connections with your audience. Membership means you’re always in the loop, ready to respond to what’s next.

Ready to make smarter moves in the wine industry? Join the community that’s setting the standard for consumer insights.

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

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Transform Wine Marketing with Consumer-Driven Insi Transform Wine Marketing with Consumer-Driven Insights. Discover how data can elevate your wine brand's performance today.Still guessing what your wine consumers actually want? Data tells the real story.

In a rapidly changing market, wine businesses can't afford to make marketing decisions based on hunches. Wine Market Council's comprehensive research pinpoints exactly what drives consumer behavior across different segments of the U.S. wine market.

Our members leverage exclusive data to:
• Identify untapped opportunities within specific consumer demographics
• Track emerging trends before they hit mainstream awareness
• Benchmark their performance against industry standards
• Navigate pricing strategies with confidence
• Connect with multicultural and younger wine consumers effectively

The difference? Our members report making smarter, more targeted marketing investments that yield measurable results. As one member noted: The WMC research program offers an invaluable global perspective on the evolutions of the market and its trends.

When you access our research, you gain insights that slice through assumptions and reveal what actually motivates wine purchases. Beyond broad statistics, we provide actionable intelligence that shapes successful marketing campaigns and product development.

See what your marketing strategy has been missing. Become a Wine Market Council member and put industry-leading research to work for your brand.

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing ...learn more at https://winemarketcouncil.com/

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Uncork Your Wine Marketing Potential Wine profess Uncork Your Wine Marketing Potential

Wine professionals: Transform your strategy with data-driven insights by joining Wine Market Council today.Want to stop guessing and start knowing what your wine customers really want? Wine Market Council’s research cuts through the noise so you can focus on what works. 

Here’s what you get when you tap into our insights: 
- Pinpoint consumer preferences that actually drive sales 
- Spot emerging trends before they hit the mainstream 
- Sharpen your marketing messages to connect with the right audience 
- Save time and budget by ditching ineffective tactics 

No more shooting in the dark—just clear data that helps you make smarter moves. Whether you’re a winery, distributor, or retailer, our research gives you the edge to fine-tune your approach and boost results. 

Ready to put real numbers behind your next campaign? Join Wine Market Council and start making decisions backed by solid evidence, not hunches. Your marketing deserves that kind of confidence. 

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing ...learn more at https://winemarketcouncil.com/

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Wine Wellness: Unlocking Success in a Health-Consc Wine Wellness: Unlocking Success in a Health-Conscious Market

Join Wine Market Council: Navigate Dietary Trends, Thrive!Hey there, wine enthusiasts and industry leaders! 

Are you ready to dive into the world of wine and wellness? Wine Market Council has got you covered with our cutting-edge research. We're here to help you navigate the latest dietary and wellness trends, ensuring you stay ahead of the curve and connect with health-conscious consumers. 

Here's what we offer:

- In-depth studies on wellness perceptions and lifestyles.
- Insights into consumer preferences and behaviors.
- Strategies to align your brand with health-focused trends.

Don't miss out on this opportunity to stay relevant and thrive in the evolving wine market. Join Wine Market Council today and unlock the secrets to success! 

Let's raise a glass to your future success! ...learn more at https://winemarketcouncil.com/

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Empower Wine’s Future: Join Wine Market Council To Empower Wine’s Future: Join Wine Market Council Today! 
Become a Member Now for Exclusive Research & Industry Insights!Picture this: the U.S. wine industry thriving—rooted in responsible practices, guided by real consumer data, and prepared for the future. That’s not just a vision; it’s what the Wine Market Council (WMC) is building every day, and you can be part of it.

Sustainability isn’t a buzzword here. WMC members actively shape the future of wine by supporting research that drives smarter, more ethical business decisions. Our community includes everyone from boutique vineyards to national distributors, all united by a commitment to responsible growth and environmental stewardship.

Here’s what you unlock as a WMC member:
- Direct access to the largest, most comprehensive U.S. wine consumer survey—updated biannually and balanced to reflect the real market
- Exclusive reports on emerging topics like ingredient labeling, multicultural consumer trends, and eco-driven purchasing habits
- Invitations to research webinars and our annual conference, where industry leaders share actionable strategies
- Downloadable data files and crosstabs for your own analysis (at qualifying membership levels)
- A powerful network of peers, partners, and experts ready to collaborate on sustainable solutions

WMC doesn’t just hand you data; we equip you to act. Members use our insights to refine marketing, adjust product lines, and meet the evolving expectations of today’s wine drinkers—especially those who care about sustainability and responsible enjoyment.

If you’re ready to move beyond guesswork and join a community that values integrity, innovation, and real-world impact, it’s tim... ...learn more at https://winemarketcouncil.com/

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Uncork the Secrets of Today's Wine Consumer Join Uncork the Secrets of Today's Wine Consumer

Join now for exclusive research that transforms wineries into market leaders.Curious about what’s really driving wine lovers in 2026? Tap into the pulse of today’s wine drinker with Wine Market Council’s latest consumer insights. 🍷

Here’s what you’ll gain as a member:
• Up-to-date data on U.S. wine buying habits and shifting preferences 
• Actionable trends to help you fine-tune your marketing and product lineup 
• Exclusive access to in-depth reports, webinars, and a network of industry leaders 
• Reliable stats to back up your next big business move 

Stop guessing what your customers want—see the numbers, spot the patterns, and make every decision count. Join Wine Market Council and put real consumer intelligence to work for your winery. #WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

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Follow @WineMarketCouncil on Instagram

Press

  • How Grocers Can Boost Falling Wine Sales With Occasion-Based MerchandisingOctober 21, 2026
  • Wine Country: A New EraOctober 14, 2026
  • America’s Cooling Relationship With AlcoholSeptember 17, 2026

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