U.S. wine market research and insights

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Wine Market Council is a non-profit association of grape growers, wine producers, importers, distributors, trade associations, and other wine industry businesses and organizations dedicated to advancing the U.S. wine market through primary wine market research of benefit to our members.

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Members-Only Webinar

2018 Retail Shopping Insights

Recorded version from August 7, 2018 now available on the Member Login page.

Join Jennifer Pagano, Director of Research for Wine Market Council, and industry veteran and Wine Market Council Research Advisor, Christian Miller of Full Glass Research for a webinar to discuss the recent Wine Market Council survey of consumers on purchasing wine off-premise.

The survey included only regular wine consumers who were the primary shoppers in their households.  Topics covered include channel preferences and trends, factors in buying wine online vs. in person, choosing one type of retailer over another, what prompts unplanned purchases and their opinions on the retail store shopping experience.

This project was developed with the input of research committee members Danny Brager, Nielsen, and Nicole Bierig Jordan, Southern Glazer’s Wine & Spirits.

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