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Wine Market Council is the leader in forward looking market research on U.S. wine consumer buying habits, attitudes and trends.

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August 8, 2019 Webinar – Recording Now Available on the Members Login Page

The Landscape of Adult Beverage Consumers: Wine Market Council’s Annual Benchmark Survey

Since the late 1990s Wine Market Council has been fielding an Annual U.S. Consumer Segmentation Survey. The current version has been carried out since 2014 using a stratified sample that represents the census of U.S. adults, providing benchmark data on U.S. wine consumption and attitudes. On August 8th, WMC presented a Webinar focused on the results of the 2019 version. Attendees will hear the latest update on any major changes from 2017-2018, plus details on reasons for changing wine consumption and who is buying the newer packaging formats plus more on new wave competitors such canned spritzers and hard water.

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