U.S. wine market research and insights

Powered by members

We are a non-profit industry association dedicated to advancing the U.S. wine market through primary research benefiting our members

Learn more about us

Our research

Wine Market Council conducts annual segmentation and tracking studies of U.S. wine consumers and numerous issue-specific studies each year.

Here’s a taste of the research we provide:

Please indicate which of the following statements most closely describes the type of wines you enjoy drinking.


Click here to learn more about Wine Market Council research.


Click here  to learn more about Wine Market Council research.

Featured members


We are powered by our members.


Annual Meeting

In early 2018, Wine Market Council will hold its annual membership meeting and present in detail the results of its past year’s research initiatives. Attendance is for Wine Market Council members only, who will have exclusive access to all the reporting and data for every research initiative conducted by the council.