Wine Market Council is a non-profit association of grape growers, wine producers, importers, distributors, trade associations, and other wine industry businesses and organizations dedicated to advancing the U.S. wine market through primary wine market research of benefit to our members.
2018 Retail Shopping Insights
Recorded version from August 7, 2018 now available on the Member Login page.
Join Jennifer Pagano, Director of Research for Wine Market Council, and industry veteran and Wine Market Council Research Advisor, Christian Miller of Full Glass Research for a webinar to discuss the recent Wine Market Council survey of consumers on purchasing wine off-premise.
The survey included only regular wine consumers who were the primary shoppers in their households. Topics covered include channel preferences and trends, factors in buying wine online vs. in person, choosing one type of retailer over another, what prompts unplanned purchases and their opinions on the retail store shopping experience.
This project was developed with the input of research committee members Danny Brager, Nielsen, and Nicole Bierig Jordan, Southern Glazer’s Wine & Spirits.
St. Supéry Estate Vineyards & Winery is a 100% Estate Grown, Napa Valley sustainably farmed winery. We are located in the renowned Rutherford growing region in the heart of Napa Valley. Our vineyards and winery are certified Napa Green. We are proud to be recognized for our exceptional Sauvignon Blanc, Cabernet Sauvignon and estate red and white blends. All of our wines are estate grown, produced and bottled.