Wine Market Council is the leader in forward looking market research on U.S. wine consumer buying habits, attitudes and trends.
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Wine On-Premise from the Consumer and Trade’s Perspective: Results of the Wine Market Council/GuildSomm Partnership
The project consisted of two surveys-Wine Market Council partnered with GuildSomm to conduct a survey among GuildSomm members, and we also conducted a survey of wine drinkers about their wine purchases and wine consumption behavior on-premise.
Christian Miller, our research advisor and proprietor of Full Glass Research, will present some of his insights based on the findings, and Geoff Kruth, MS, president of GuildSomm, will join us to offer his take on the findings from a sommelier’s perspective.
In their 45th year of farming, Scheid Vineyards own eleven estate vineyards located along a 70-mile spread of the Salinas Valley. They built a state-of-the-art winery with a crushing capacity of 30,000 tons, as well as a smaller Reserve Winery where the small production wines of Scheid Vineyards are crafted.