U.S. wine market research and insights

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We are a non-profit industry association dedicated to advancing the U.S. wine market through primary research benefiting our members

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*Wine Market Council Wine in a Can Snapshot Survey. Responses from 952 U.S. adults 21 or older who drink wine at least once a month. Survey fielded and respondents sourced through SurveyMonkey in March 2016.

Our research

Wine Market Council conducts annual segmentation and tracking studies of U.S. wine consumers and numerous issue-specific studies each year.

Here’s a taste of the research we provide:

We surveyed wine drinkers with the following question: How familiar are you with wine in a can? Guess which answer had the highest response rate:

Correct! 56% of respondents answered that they "Have never seen wine in a can." Learn more:
Close! 56% of respondents answered that they "Have never seen wine in a can." Learn more:

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Special Event

Following the Wine Enthusiast’s annual Wine Star Awards dinner on January 30th, 2017, Wine Market Council will conduct two round table discussion presentations at the Nobu Eden Roc Hotel in Miami Beach. Held on the morning of Tuesday, January 31st, the presentations will feature wine industry leaders from around the globe, addressing timely topics of interest to wine industry executives. Watch this space for updated information about the days agenda and ticket sales.

Annual Meeting

In March of 2017, Wine Market Council will hold its annual membership meeting and present in detail the results of its past year’s research initiatives. Attendance is for Wine Market Council members only, who will have exclusive access to all the reporting and data for every research initiative conducted by the council.

See more information on council membership.