U.S. wine market research and insights

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Wine Market Council is a non-profit association of grape growers, wine producers, importers, distributors, trade associations, and other wine industry businesses and organizations dedicated to advancing the U.S. wine market through primary wine market research of benefit to our members.

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Wine On-Premise from the Consumer and Trade’s Perspective: Results of the Wine Market Council/GuildSomm Partnership

The project consisted of two surveys-Wine Market Council partnered with GuildSomm to conduct a survey among GuildSomm members, and we also conducted a survey of wine drinkers about their wine purchases and wine consumption behavior on-premise.

Christian Miller, our research advisor and proprietor of Full Glass Research, will present some of his insights based on the findings, and Geoff Kruth, MS, president of GuildSomm, will join us to offer his take on the findings from a sommelier’s perspective.

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