U.S. wine market research and insights

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Wine Market Council is a non-profit association of grape growers, wine producers, importers, distributors, trade associations, and other wine industry businesses and organizations dedicated to advancing the U.S. wine market through primary wine market research of benefit to our members.

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Our research

Wine Market Council conducts annual segmentation and tracking studies of U.S. wine consumers and numerous issue-specific studies each year.

Here’s a taste of the research we provide:

Wine, Beer, and Spirits Consumption Crossover:

What percentage of U.S. adults over 21 reported that they drink wine, beer,
AND spirits?

Click here  to learn more about Wine Market Council research.
Click here  to learn more about Wine Market Council research.

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Annual Meeting

In early 2018, Wine Market Council will hold its annual membership meeting and present in detail the results of its past year’s research initiatives. Attendance is for Wine Market Council members only, who will have exclusive access to all the reporting and data for every research initiative conducted by the council.