Wine Market Council is a non-profit association of grape growers, wine producers, importers, distributors, trade associations, and other wine industry businesses and organizations dedicated to advancing the U.S. wine market through primary wine market research of benefit to our members.
Wine Market Council’s Consumer Online and Direct Purchasing Webinar: Direct Sales and the Winery Experience
Recording now available on Member Login page
Join industry veteran Christian Miller of Full Glass Research and Wine Market Council research advisor, and Jennifer Pagano, Wine Market Council Director of Research, for a 30-minute webinar with the focus on a recent WMC survey of high frequency, high involvement wine consumers that covered where and why these key consumers use various direct- to-consumer and online channels, or why not. We’ll look into the relationship between winery visitation and experience and subsequent direct-to-consumer sales.
In their 45th year of farming, Scheid Vineyards own eleven estate vineyards located along a 70-mile spread of the Salinas Valley. They built a state-of-the-art winery with a crushing capacity of 30,000 tons, as well as a smaller Reserve Winery where the small production wines of Scheid Vineyards are crafted.