U.S. wine market research and insights

Powered by members

Wine Market Council is the leader in forward looking market research on U.S. wine consumer buying habits, attitudes and trends.

Learn more about us


George Christie, President and CEO of WIN, introduces and interviews thought leaders that help shape and direct the wine industry.

Watch the interview with Wine Market Council’s President, Dale Stratton, to learn more about our organization and the important research conducted on behalf of our members.

We are powered by our members.


A Look at Online & Direct Wine Purchasing in a New Reality

April 3rd recording now available through the Member Login page.
Industry veteran Christian Miller of Full Glass Research and Danny Brager of Nielsen revisit the Wine Market Council research on “Consumer Online and Direct Wine Purchasing.”  This research was originally delivered in January of 2019 and we believe a refresher on the information will be valuable as consumers adjust to today’s demands driven by Shelter in Place orders and Social Distancing guidelines. Danny Brager provides some valuable information on the impact of COVID-19 on sales trends in the Beverage Alcohol industry.

Featured member