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Wine Market Council
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Category / KQED

  • Wine Market Council

    As California’s Wine Industry Struggles, Some Lodi Grape Growers Pivot to New Crops

    June 12, 2026
    KQED

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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🍷 Ever wonder what makes wine lovers click buy? Ou 🍷 Ever wonder what makes wine lovers click buy? Our latest research reveals what today's wine consumers actually want—not what we think they want!

Wine Market Council digs deep into the data so you don't have to. Our members gain exclusive insights that directly impact their bottom line.

• Track emerging consumer segments like eco-conscious buyers and multicultural wine enthusiasts
• Access detailed reports on purchasing behaviors across retail, DTC, and restaurant channels 
• Connect with industry leaders through member-only webinars and events
• Apply actionable insights tailored to businesses of all sizes

The wine landscape shifts quickly. Our 2025 benchmark survey showed 34% of Americans drink wine, but reaching that audience effectively requires data-backed strategy. 

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When you step into a boardroom, the last thing you When you step into a boardroom, the last thing you want is data that leaves people guessing. That’s where Wine Market Council comes in. Our research isn’t just numbers on a page—it’s the backbone of strategic decisions across the wine industry. Executives rely on WMC insights to back up their proposals, shape marketing plans, and steer growth with confidence.

Here’s why WMC data stands out in board presentations and beyond:

- Trusted by industry leaders who need solid proof, not guesswork 
- Deep dives into consumer behavior that reveal what really drives wine purchases 
- Up-to-date trends that keep your team ahead of shifting market dynamics 
- Clear segmentation that helps you target the right audience with precision 
- Exclusive access to reports and raw data that fuel smarter, faster decisions 

Our members don’t just get reports—they gain a competitive edge. When you present WMC findings, you’re showing your team and stakeholders that your strategies rest on a foundation of rigorous, respected research. It’s the kind of credibility that opens doors and sparks action.

If you want your next board meeting to pack a punch, consider what it means to have the most reliable U.S. wine consumer data at your fingertips. WMC membership unlocks a treasure trove of insights that your competitors wish they had.

Ready to back your next move with data that commands attention? Dive into the details that matter and see how WMC can sharpen your business edge. ...learn more at https://winemarketcouncil.com/

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Pop the cork—America’s love affair with wine just Pop the cork—America’s love affair with wine just hit a new milestone! The latest numbers are in, and the U.S. wine industry has smashed through the $107 billion mark in 2023. That’s not just a stat; it’s a testament to the energy, creativity, and passion pulsing through every vineyard, tasting room, and dinner table across the country.

Why does this matter? Because behind every bottle, there’s a story of innovation and connection. At Wine Market Council, we’re not just tracking numbers—we’re championing the people and ideas that keep this industry vibrant.

Here’s what sets our community apart:
- Access to exclusive, forward-thinking consumer research
- Real-time insights into shifting buying habits and trends
- Direct input from industry leaders and retail giants
- Actionable strategies for wineries, distributors, and retailers of every size

We’re here for the risk-takers, the tradition-keepers, and everyone in between. Whether you’re a seasoned pro or just starting to make your mark, our resources help you stay ahead of the curve and make smarter decisions.

Ready to see what’s next for American wine? Join the conversation, tap into our research, and let’s shape the future of wine together. ...learn more at https://winemarketcouncil.com/

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🍷 Ready to sip your way into the heart of the wine 🍷 Ready to sip your way into the heart of the wine world? The Wine Market Council invites you to an exclusive Wine Tasting event that promises to be as enlightening as it is delightful. Whether you're a seasoned connoisseur or a curious newcomer, this is your chance to dive into the nuances of wine with a community that shares your passion.

Why join us? Here’s what you’ll experience:

- Expert Insights: Gain access to the latest consumer trends and insights from industry leaders.
- Diverse Selection: Taste a curated selection of wines that highlight the diversity and richness of the wine industry.
- Networking Opportunities: Connect with fellow wine enthusiasts, producers, and industry experts.
- Educational Sessions: Participate in engaging discussions and learn about the art and science of winemaking.

This isn’t just a tasting; it’s a journey through the world of wine, guided by the trusted experts at the Wine Market Council. We’re here to make sure you leave with a deeper understanding and appreciation of every sip.

So, are you ready to raise your glass to new experiences? Join us and let’s toast to the future of wine! 🍇

Secure your spot now and be part of a community that celebrates the joy of wine. Cheers to new adventures! ...learn more at https://winemarketcouncil.com/

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Press

  • US restaurants pushing wine markups to six times costJuly 16, 2026
  • Southern Glazer’s Using AI to Adopt to Changing MarketJuly 10, 2026
  • How Weight Loss is Hitting WineJuly 9, 2026

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