• Home
  • About
    • Mission
    • Overview
    • Our Team
    • Board of Directors
    • Benefits
  • Research
  • Our Members
  • Member Resources
  • Press
  • Events
  • Wine Is…
  • Contact
  • Join
Log in
  • Member Resources
Join Us Today!
Wine Market Council
  • Home
  • About
    • Mission
    • Overview
    • Our Team
    • Board of Directors
    • Benefits
  • Research
  • Our Members
  • Press
  • Events
  • Wine Is…
  • Contact
  • Join

Category / Vint Marketplace

  • Wine Market Council

    What U.S. Wine Drinkers Want in 2025 – Vint Podcast

    March 6, 2025
    Vint Marketplace

Publications

  • +P (Más Producción)
  • Actual News Magazine
  • Beverage Trade Network
  • Business Wire
  • El Imparcial
  • Farm Progress
  • Financial Post
  • Food Bible
  • FoodandWine
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Grape & Wine Magazine
  • I Grandi Vini
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Mas P Produccion
  • Meininger’s International
  • Meu Vihno
  • Morning Ag Clips
  • Napa Valley Features
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • Noozhawk
  • North Bay Business Journal
  • Pam Strayer Substack
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
  • Press Democrat
  • Press Releases
  • Rialto Theater
  • Robb Report
  • Sacramento Business Journal
  • San Francisco Chronicle
  • SevenFifty Daily
  • Shanken Daily News
  • Sonoma County Winegrowers
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine Searcher
  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

Join Today

Instagram Feed

Ready to outpace the competition? The wine market Ready to outpace the competition? The wine market is moving fast, and relying on guesswork just won’t cut it. Wine Market Council arms you with the facts—so you can make every move count.

Here’s what you get as a member:
- Pinpointed consumer trend data to guide your next big decision
- In-depth audience segmentation for smarter targeting
- Actionable insights on what’s driving wine purchases right now
- Access to exclusive webinars and industry reports

Stop shooting in the dark. With WMC’s research, you’ll know exactly where to focus your efforts and how to connect with today’s wine drinkers. Membership means you’re always a step ahead, ready to seize new opportunities as they emerge.

Take your strategy up a notch—join Wine Market Council and start making data work for you.

#WineMarketCouncil #WineIndustry #MarketResearch #DataDrivenDecisions #WineInsights #WineMarketing #WinerySuccess #ConsumerTrends #WineBusiness ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
...learn more at https://winemarketcouncil.com/ P ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
🍷 Ever wonder what makes wine lovers click buy? Ou 🍷 Ever wonder what makes wine lovers click buy? Our latest research reveals what today's wine consumers actually want—not what we think they want!

Wine Market Council digs deep into the data so you don't have to. Our members gain exclusive insights that directly impact their bottom line.

• Track emerging consumer segments like eco-conscious buyers and multicultural wine enthusiasts
• Access detailed reports on purchasing behaviors across retail, DTC, and restaurant channels 
• Connect with industry leaders through member-only webinars and events
• Apply actionable insights tailored to businesses of all sizes

The wine landscape shifts quickly. Our 2025 benchmark survey showed 34% of Americans drink wine, but reaching that audience effectively requires data-backed strategy. 

Join the community that's shaping the future of wine marketing. Check out winemarketcouncil.com/join for membership options starting at just $400/year.

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
...learn more at https://winemarketcouncil.com/ P ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Unlock the secrets of the modern wine consumer wit Unlock the secrets of the modern wine consumer with Wine Market Council's cutting-edge insights! 🍇📊 Our research is your gateway to understanding the ever-evolving U.S. wine market. 

- Comprehensive Data: Dive into detailed analyses of consumer buying habits and preferences.
- Strategic Insights: Leverage our findings to tailor your marketing strategies effectively.
- Trend Awareness: Stay ahead with the latest trends and consumer attitudes.

Empower your winery with the knowledge to connect authentically with your audience. Join Wine Market Council and access the insights that drive success in the wine industry. 

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
...learn more at https://winemarketcouncil.com/ P ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Follow @WineMarketCouncil on Instagram

Press

  • Consumers Reject Expensive Restaurant WinesMarch 30, 2026
  • There Are Plenty of Bright Sides in the Wine Industry Right NowMarch 30, 2026
  • Innovate or languish: Wine’s path to growth with cautious consumers, researchers sayMarch 27, 2026

Quick Links

  • Contact Us
  • Join & Become a Member!
  • Accessibility
  • Cookie Policy (US)
  • Cookie Policy (EU)
  • Disclaimer
  • Google Business Data Responsibility
  • Imprint
  • Opt-Out Preferences
  • Privacy Statement (US)
  • Privacy Statement (EU)
  • Sitemap

© Copyright 2026 Wine Market Council   ·   All Rights Reserved

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}