For more than two decades, Wine Market Council has provided wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry. We conduct a segmentation study among U.S. wine consumers annually, and also quantitative and qualitative trade and consumer surveys on topics of special interest to our members each year.
Emma Swain, Chair
St. Supery Vineyards & Winery
Xavier Barlier, Second Vice Chair
Maisons Marques & Domaines/Roederer Estate
Shawn Byrnes, Treasurer
Ste. Michelle Wine Estates
Michaela Rodeno, Secretary
Dale Stratton, Immediate Past Chair
Steve Somers, Alternate for Ray Herrmann
Breakthru Beverage Group
Craig Ledbetter, Vice Chair
Folio Fine Wine Partners
Breakthru Beverage Group
Wine Communications Group
Southern Wine & Spirits
Wine Enthusiast Companies
Biltmore Estate Wine Company
New York Wine & Grape Foundation
John Gillespie, President
John Gillespie is the most prominent wine market research authority in the U.S. His career spans more than 30 years, and is highlighted by his leadership of Wine Market Council and direction of the council’s ongoing wine market research for more than a decade. Beginning his career in New York as a wine magazine editor, Gillespie has worked as a wine journalist, in the retail and restaurant trade, in marketing and public relations for wineries, and as the head of the Bordeaux Wine Information Bureau and Wine Market Council. He is also the founder of Wine Opinions LLC.
Jennifer Pagano, Director of Research
Jennifer Pagano is the Wine Market Council’s Director of Research, where she conducts and manages the council’s wine industry-focused research projects. Her experience as a researcher spans the worlds of wine, food, high technology, and consumer products. She has worked with Merrill Research, The BRS Group, and The Institute for the Future. Jennifer’s career is anchored in the food industry from professional baking, to designing and producing conferences for the American Institute of Wine & Food where she served as Director of Programs. She has a degree in Public Policy from Stanford University, and is currently working on her master’s degree in Food Studies at the University of the Pacific.
Mark Chandler, Membership Director
Mark Chandler is Wine Market Council’s Membership Director, where he maintains communications with all tiers of the wine industry, ensuring that members maximize their benefits from the Council’s research. Mark’s early career in wine included winemaking, marketing and general management. He served as CEO of the Lodi Winegrape Commission from 1991 to 2011. He has earned a BS in Agricultural Business and an MA in Organizational Management. Mark also a holds a Certified Specialist of Wine (CSW) certificate from the Society of Wine Educators, of which he is past president, and serves as Chief Judge of the California State Fair Wine Competition. Mark was elected to the Lodi City Council in 2014, and is serving as Mayor for 2016. Mark and his wife Jan also farm 180 acres of vineyards in the Lodi Appellation.
Annual High Frequency Wine Consumer Survey (Special Topic: Premiumization)
Annual attitudes and behavior survey among wine drinkers who consume wine more often than once a week, including a series of questions on the topic of premiumization.
Occasional Wine Drinker Survey
An exploration of why some wine drinkers are drinking less wine, and what they are drinking instead.
The Changing World of Retail Wine Shopping Survey
An investigation into how consumers are navigating an increasingly fragmented market, and their interest in the many new ways to buy wine at retail. Topics explored to include promotional effectiveness, consumer awareness and acceptance of private and exclusive labels, and how retailers are effectively reaching consumers off-premise.