For more than two decades, Wine Market Council has provided wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry. We conduct a segmentation study among U.S. wine consumers annually, and also quantitative and qualitative trade and consumer surveys on topics of special interest to our members each year.
Jennifer Scott, Chair
Ste. Michelle Wine Estates
Heidi Scheid, Immediate Past Chair
Scheid Family Wines
Emma Swain, Vice Chair and Treasurer
St. Supery Estate Vineyards & Winery
Sam Filler, Secretary
New York Wine & Grape Foundation
Xavier Barlier
Maisons Marques & Domaines/Roederer Estate
Jon Berg
NielsenIQ
Gino Colangelo
Colangelo & Partners
Mel Dick
Southern Glazer’s Wine & Spirits
Barkley Stuart, Alternate for Mel Dick
Southern Glazer’s Wine & Spirits
Craig Ledbetter
Vino Farms, LLC
Michaela Rodeno
Villa Ragazzi
E. Lloyd Sobel
Breakthru Beverage Group
Adam Pizer, Alternate for E. Lloyd Sobel
Breakthru Beverage Group
Adam Strum
Wine Enthusiast Companies
Hugh Tietjen
Wine Communications Group
Mike Jaeger
Cakebread Cellars
Danny Brager, Advisor to the Board
Brager Beverage Alcohol Consulting
Dale Stratton, President
Dale Stratton brings over 35 years of experience in the Beverage Alcohol Industry to his role as an independent consultant. Dale recently retired from Constellation Brands where he was the Vice President, Commercial Insights working across their Beer, Wine, and Spirits divisions. While at Constellation Brands he oversaw consumer and shopper insights, consumer affairs, business analytics, market research, category management initiatives and the wine sensory program. Dale’s extensive work linking consumer and shopper insights and market analysis with business objectives and strategies enable him to translate insights into action.
Prior to joining Constellation Brands in 2006, Dale spent 22 years working at E&J Gallo where he began his career. During his tenure, he covered a wide range of responsibilities that included distributor management, account management, strategic insights and Lean Six Sigma. Dale has a Bachelor’s degree in Journalism with a concentration in Public Relations from Colorado State University and an Executive MBA from Tuck School of Business at Dartmouth College.
Christian Miller, Director of Research
Christian Miller has worked in market research, brand and category management for over two decades. He is the proprietor of Full Glass Research, which provides market research and industry analysis for food and beverage producers and marketers.
An original member of the WMC Research Committee, he also helped launch the Wine Opinions consumer and trade panels, and is currently head instructor of the UC Davis OIV Wine Marketing course. Christian’s wine industry experience includes work at wineries, retailers, restaurants, an importer and a négociant. He has marketed wine brands ranging from a few thousand cases to over a million, giving him a broad view of the industry. Christian holds a BA degree in Economics from Franklin & Marshall College and an MBA from the Johnson School of Management, Cornell University.
WEBINAR FOR WINE MARKET COUNCIL MEMBERS
Thursday, December 8th at 10:00 AM Pacific Time
What Consumers Think About Ingredient and Nutrition Labels on Wine
Wine Market Council will present an exclusive webinar for members, featuring our latest consumer research on consumer perceptions and understandings of ingredient and nutrition labeling on wine. Christian Miller, WMC Director of Research, will report on the results of our recent study. Justin McGuirk, Senior Counsel for the Wine Institute, will explain where the wine industry is in the legislative process; and Jeannie Bremer, Vice President of Compliance and Public Policy for The Wine Group, will explain what this means for individual wineries.
With new national and international regulations on the horizon, and activists from various sectors staking out positions, we feel it is critical for our members to know how wine consumers feel about ingredients and nutritional information on wine and competitive products. The results may surprise you.
We have completed the initial analysis of our survey of consumers on this important and timely topic. The survey was conducted in September and October of 2022, on 500 core and 500 marginal wine consumers, distributed closely by gender and age to the U.S. standards established by the WMC Benchmark Segmentation Study in 2021-22.
The webinar will cover key highlights from the research, including:
• To what extent consumers say their purchases are influenced by ingredients or nutrition in wine, in comparison to a variety of other products
• Perceptions of the number and type of ingredients in wine, and reactions to two typical wine ingredient lists
• Knowledge of, and interest in, ingredient or nutrition labeling standards for wine
• Preconceptions of nutritional content of wine vs. reaction to a hypothetical nutrition label for a typical dry wine
Don’t miss this chance to get the facts on consumers’ perception of ingredients and nutrition labeling in wine, based on robust quantitative research.
A question-and-answer session will follow the presentations.
Email Sherri Fidel at admin@winemarketcouncil.com for a link to register for the webinar.
Liquid Assets Podcast
Featuring Dale Stratton and Heidi Scheid
June 2, 2021
In this episode of Liquid Assets, Wine Industry Person of the Year, Heidi Scheid and leading industry analyst Dale Stratton discuss how long it will take for the wine industry to recover from Covid-19 and then discuss why tapping into health and wellness trends (sustainable, low-alcohol, low-cal, low-sugar wines) is so important for the future success of the category.
“Health and Wellness is the largest consumer industry in the world, and if you walk around a supermarket, you see healthier alternatives in every product category… except for wine.“ – Heidi Scheid, CEO Scheid Family Wines
