For more than two decades, Wine Market Council has provided wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry.  We conduct a segmentation study among U.S. wine consumers annually, and also quantitative and qualitative trade and consumer surveys on topics of special interest to our members each year.

Heidi Scheid, Chair
Scheid Vineyards

Emma Swain, Immediate Past Chair
St. Supery Vineyards & Winery

Craig Ledbetter, Vice Chair and Treasurer
Vino Farms, LLC

Hugh Tietjen, Secretary
Wine Communications Group

Xavier Barlier
Maisons Marques & Domaines/Roederer Estate

Danny Brager

Mike Jaeger
Cakebread Cellars

Mel Dick
Southern Glazer’s Wine & Spirits

Jerry Douglas
Biltmore Estate Wine Company

Sam Filler
New York Wine & Grape Foundation

Michaela Rodeno
Villa Ragazzi

Jennifer Scott
Ste. Michelle Wine Estates

E. Lloyd Sobel
Breakthru Beverage Group

Adam Strum
Wine Enthusiast Companies

Adam Pizer, Alternate for E. Lloyd Sobel
Breakthru Beverage Group

Dale Stratton, President

Dale StrattonDale Stratton brings over 35 years of experience in the Beverage Alcohol Industry to his role as an independent consultant. Dale recently retired from Constellation Brands where he was the Vice President, Commercial Insights working across their Beer, Wine, and Spirits divisions. While at Constellation Brands he oversaw consumer and shopper insights, consumer affairs, business analytics, market research, category management initiatives and the wine sensory program. Dale’s extensive work linking consumer and shopper insights and market analysis with business objectives and strategies enable him to translate insights into action.

Prior to joining Constellation Brands in 2006, Dale spent 22 years working at E&J Gallo where he began his career. During his tenure, he covered a wide range of responsibilities that included distributor management, account management, strategic insights and Lean Six Sigma. Dale has a Bachelor’s degree in Journalism with a concentration in Public Relations from Colorado State University and an Executive MBA from Tuck School of Business at Dartmouth College.

Christian Miller, Director of Research

Christian Miller

Christian Miller has worked in market research, brand and category management for over two decades. He is the proprietor of Full Glass Research, which provides market research and industry analysis for food and beverage producers and marketers.

An original member of the WMC Research Committee, he also helped launch the Wine Opinions consumer and trade panels, and is currently head instructor of the UC Davis OIV Wine Marketing course. Christian’s wine industry experience includes work at wineries, retailers, restaurants, an importer and a négociant. He has marketed wine brands ranging from a few thousand cases to over a million, giving him a broad view of the industry. Christian holds a BA degree in Economics from Franklin & Marshall College and an MBA from the Johnson School of Management, Cornell University.

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Wine Consumption Trends, Key Consumer Insights and More Uncovered at Wine Market
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Wine Market Council Names New Chair Heidi Scheid

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In Time for Earth Day 2018: Wine Market Council Releases Results of “Green” Study Highlighting U.S. Wine Consumer Attitudes Toward Organic, Sustainable and Biodynamic Production

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Wine Market Council and GuildSomm Unite to Dissect On-premise Trends

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