For more than two decades, Wine Market Council has provided wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry. We conduct a segmentation study among U.S. wine consumers annually, and also quantitative and qualitative trade and consumer surveys on topics of special interest to our members each year.
Heidi Scheid, Immediate Past Chair
Scheid Family Wines
Emma Swain, Vice Chair and Treasurer
St. Supery Estate Vineyards & Winery
Sam Filler, Secretary
New York Wine & Grape Foundation
Xavier Barlier
Maisons Marques & Domaines/Roederer Estate
Jon Berg
NielsenIQ
Gino Colangelo
Colangelo & Partners
Mel Dick
Southern Glazer’s Wine & Spirits
Barkley Stuart, Alternate for Mel Dick
Southern Glazer’s Wine & Spirits
Mike Jaeger
Cakebread Cellars
Heather Jordan
Biltmore Estate Wine Company
Craig Ledbetter
Vino Farms, LLC
Michaela Rodeno
Villa Ragazzi
Guillermo Sanchez
Ste. Michelle Wine Estates
Adam Strum
Wine Enthusiast Companies
Hugh Tietjen
Wine Communications Group
Danny Brager, Advisor to the Board
Brager Beverage Alcohol Consulting
Dr. Liz Thach, MW, President
Dr. Liz Thach, MW is a Professor, Wine Writer and Consultant based in Napa and Sonoma, California. She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 70 countries. She has published over 200 articles and 9 books, including Call of the Vine, Best Practices in Global Wine Tourism and Wine Marketing & Sales. She frequently publishes in Forbes, Wine Business Monthly, Wine Spectator, and The Somm Journal, amongst others. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain. In addition, she teaches wine classes at Stanford Continuing Education and Sonoma State University, as well as working as a consultant and wine judge. Liz obtained the distinction of Master of Wine (MW) in May of 2011, becoming the first female MW from California. Website: https://lizthachmw.com/
Christian Miller, Director of Research
Christian Miller has worked in market research, brand and category management for over two decades. He is the proprietor of Full Glass Research, which provides market research and industry analysis for food and beverage producers and marketers.
An original member of the WMC Research Committee, he also helped launch the Wine Opinions consumer and trade panels, and is currently head instructor of the UC Davis OIV Wine Marketing course. Christian’s wine industry experience includes work at wineries, retailers, restaurants, an importer and a négociant. He has marketed wine brands ranging from a few thousand cases to over a million, giving him a broad view of the industry. Christian holds a BA degree in Economics from Franklin & Marshall College and an MBA from the Johnson School of Management, Cornell University.
WEBINAR FOR WINE MARKET COUNCIL MEMBERS
NOW AVAILABLE THROUGH THE MEMBER LOGIN PAGE
from Thursday, September 7, 2023
The Shifting Wine Consumer, Insights from Current WMC Research
We are midway through our two major consumer research projects for 2023: (1) an analysis of why wine sales have declined in the past two years, where those drinking less are going and who they are; (2) a thorough profile of which consumer segments have been driving high-end wine sales in the past several years, what has attracted them to $20+ wines and what is behind the recent slowdown.
This members-only webinar presents highlights from the first phase of this research including data from Nielsen’s Homescan panel that quantifies the extent to which households are reducing purchases of wine, how much is alcohol reduction vs. switching to other drinks, and which drinks those are.
From Nielsen IQ, Justin Wirth, Omni Solutions Consultant, and Jon Berg, Thought Leadership VP, Beverage Alcohol Vertical discuss the data. We also look at new insights derived from the qualitative phase of the high-end consumer research. On top of that, new Wine Market Council President Dr. Liz Thach, MW and guest panelist Curtis Mann, MW, Group VP for Wine, Beer & Spirits at Albertsons Companies, will be on hand to put it all in context based on their own research and experience.
