For more than two decades, Wine Market Council has provided wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry. We conduct a segmentation study among U.S. wine consumers annually, and also quantitative and qualitative trade and consumer surveys on topics of special interest to our members each year.
Heidi Scheid, Chair
Emma Swain, Immediate Past Chair
St. Supery Vineyards & Winery
Craig Ledbetter, Vice Chair and Treasurer
Vino Farms, LLC
Hugh Tietjen, Secretary
Wine Communications Group
Maisons Marques & Domaines/Roederer Estate
Southern Glazer’s Wine & Spirits
Biltmore Estate Wine Company
New York Wine & Grape Foundation
Breakthru Beverage Group
Ste. Michelle Wine Estates
Adam Pizer, Alternate for Ray Herrmann
Breakthru Beverage Group
Wine Enthusiast Companies
Dale Stratton, President
Dale Stratton brings over 35 years of experience in the Beverage Alcohol Industry to his role as an independent consultant. Dale recently retired from Constellation Brands where he was the Vice President, Commercial Insights working across their Beer, Wine, and Spirits divisions. While at Constellation Brands he oversaw consumer and shopper insights, consumer affairs, business analytics, market research, category management initiatives and the wine sensory program. Dale’s extensive work linking consumer and shopper insights and market analysis with business objectives and strategies enable him to translate insights into action.
Prior to joining Constellation Brands in 2006, Dale spent 22 years working at E&J Gallo where he began his career. During his tenure, he covered a wide range of responsibilities that included distributor management, account management, strategic insights and Lean Six Sigma. Dale has a Bachelor’s degree in Journalism with a concentration in Public Relations from Colorado State University and an Executive MBA from Tuck School of Business at Dartmouth College.
Jennifer Pagano, Director of Research
Jennifer Pagano is the Wine Market Council’s Director of Research, where she conducts and manages the council’s wine industry-focused research projects. Her experience as a researcher spans the worlds of wine, food, high technology, and consumer products. She has worked with Merrill Research, The BRS Group, and The Institute for the Future. Jennifer’s career is anchored in the food industry from professional baking, to designing and producing conferences for the American Institute of Wine & Food where she served as Director of Programs. She has a degree in Public Policy from Stanford University and her master’s degree in Food Studies from the University of the Pacific.