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Wine Market Council
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Category / Wall Street Journal

  • Wine Market Council

    Wine Buyers Stock Up Before Tariffs Raise Prices: ‘Drink Less or Pay More’ – WSJ

    December 18, 2025
    Wall Street Journal
  • Wine Market Council

    WSJ: What Does It Take to Sell Wine to Millennials and Gen Z? Donkeys, for One

    May 27, 2025
    Wall Street Journal
  • Wine Market Council

    Is Low-Calorie Wine Worth Drinking? If It’s a Sauvignon Blanc, Maybe.

    February 7, 2025
    Wall Street Journal

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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🔍 The difference between guesswork and growth? Dat 🔍 The difference between guesswork and growth? Data that speaks volumes.

In an era where wine consumers constantly shift preferences, gut feelings won't cut it anymore. The most successful wineries aren't just crafting exceptional wines—they're wielding consumer insights like a competitive advantage.

Wine Market Council's research dissects what today's wine buyers actually think, feel, and purchase. Our latest studies reveal precisely why occasional drinkers hesitate before buying and what solutions genuinely break down these barriers.

What membership unlocks:
• Exclusive access to comprehensive U.S. wine consumer research other companies can't obtain
• Detailed segmentation data pinpointing opportunities with occasional drinkers and multicultural consumers
• Quarterly webinars unpacking emerging trends before they hit the mainstream
• Direct connection to a network of industry leaders navigating the same challenges
• Actionable recommendations backed by national surveys of 1,500+ wine consumers

When Albertsons—the first major retailer to join our council—plugged into our research, they gained clear sight into which wine displays actually convert browsers to buyers.

The landscape keeps shifting beneath us all. Rising competition from other beverages, evolving consumer values, and new purchasing channels demand strategies built on evidence, not assumptions.

Ready to operate with certainty rather than hope? Membership starts at just $400 for small wineries. Connect with Janet Becker at admin@winemarketcouncil.com to access research that puts your marketing investments exactly where they'll deliver returns.

#WineMarketCouncil #WineIndustry #MarketResearch #DataDri... ...learn more at https://winemarketcouncil.com/

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Ever wonder how top wine brands stay ahead of the Ever wonder how top wine brands stay ahead of the curve? 🍷✨ At Wine Market Council, we’re all about empowering our members with cutting-edge consumer insights. Take River Road Family Vineyards, for example. They’re not just making wine—they’re crafting experiences. By leveraging our data, they’ve fine-tuned their marketing strategies, connected with their audience on a deeper level, and boosted their sales. It’s all about understanding what today’s wine lovers want, and we’re here to deliver those answers. 

Our members don’t just guess—they *know*. With access to our exclusive research, they’re making smarter decisions, from product development to customer engagement. Whether it’s identifying emerging trends or decoding consumer behavior, our data is their secret weapon. 

Ready to join the ranks of industry leaders like River Road? Let’s turn insights into action together. Your next big move starts here. 🥂 #WineMarketCouncil #DataDrivenDecisions #WineIndustryInnovators ...learn more at https://winemarketcouncil.com/

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Grab your audience’s attention—today’s wine market Grab your audience’s attention—today’s wine market leaves little room for guesswork. Wine Market Council equips you with precision-backed insights that sharpen your competitive edge and redefine strategy. No more relying solely on gut feelings when you can harness concrete data that lays the foundation for sound, smart decisions.

Wine Market Council’s research drills down into consumer behavior and market trends, giving wineries the clarity they need to pinpoint opportunities and adjust tactics in real time. Imagine planning your next campaign with insights that reveal exactly which segments to target and which channels prove most effective. Our data provides an actionable roadmap so you can create memorable experiences that turn casual sippers into loyal enthusiasts.

Key product values include:
• Pinpointing emerging trends with rigorous analysis 
• Uncovering the nuanced preferences of diverse consumer groups 
• Providing actionable intelligence that streamlines marketing efforts 
• Delivering clear metrics to fine-tune product offerings and campaigns

Each insight serves as a tactical advantage in a market where precision translates directly into success. Our research is designed to push your winery beyond traditional boundaries and empower you to make strategic decisions that resonate with today’s discerning consumer.

When you choose Wine Market Council, you’re not just accessing reports—you’re tapping into a community of industry experts dedicated to helping wineries perform at their best. Our approach is hands-on, ensuring every piece of data is practical and easy to integrate into your operations. With our tools, you’ll navigate the complexities of the win... ...learn more at https://winemarketcouncil.com/

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Press

  • Think Gen Z Doesn’t Drink? A Major New Study Says OtherwiseJuly 23, 2026
  • The AI Revolution Is Already Transforming WineJuly 23, 2026
  • Liz Thach, MW To Retire as President of Wine Market Council; Welcomes Michelle Egan to RoleJuly 22, 2026

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