• Home
  • About
  • Research
  • Our Members
  • Member Resources
  • Press
  • Events
  • Wine Is…
  • Contact
  • Join
Log in
  • Member Resources
Wine Market Council
  • Home
  • About
  • Research
  • Our Members
  • Press
  • Events
  • Wine Is…
  • Contact
  • Join

Press

For media inquiries, please reach out to Janet Becker at .
  • Strictly Business KSVY Podcast - President of Wine Market Council, Liz Thach
    Wine Market Council

    Strictly Business KSVY Podcast with Dr. Liz Thach, MW, Wine Market Council President

    August 19, 2024
    Strictly Business KSVY Podcast
  • California Sets An Example
    Wine Market Council

    Drinking: California Sets An Example

    August 12, 2024
    Actual News Magazine
  • Wine America
    Wine Market Council

    Wine America Newsletter: WMC’s New ‘Wine Is….Campaign’ Celebrates Multiple Occasions to Enjoy Wine

    August 8, 2024
    Wine America
  • White Wine Overtakes Red in US
    Wine Market Council

    White Wine Overtakes Red in US

    August 6, 2024
    Vinetur
  • National White Wine Day
    Wine Market Council

    With National White Wine Day on horizon, lots of reasons to celebrate the growth in interest

    August 2, 2024
    PennLive
  • Wines of South Africa Reports WMC Wine Club/DTC Study Findings
    Wine Market Council

    Wines of South Africa Reposts WMC Wine Club/DTC Study Findings

    August 1, 2024
    Wines of South Africa
  • BMO Wine Market Report: Understanding the U.S. Wine Market
    Wine Market Council

    BMO Wine Market Report: Understanding the U.S. Wine Market

    August 1, 2024
    Wine Business Monthly
  • White Wines Outperforming Reds
    Wine Market Council

    White Wines Outperforming Reds

    July 31, 2024
    Wine Business Monthly
  • WMC Voice of the Wine Club/DTC Consumer Study
    Wine Market Council

    Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why

    July 31, 2024
    Wine Industry Advisor
  • Wine Market Council

    “Wine is the only industry in sharp decline that refuses the opportunities of innovation”

    July 30, 2024
    Vitisphere
Previous
12…678910…1314
Next

Publications

  • Actual News Magazine
  • Beverage Trade Network
  • Business Wire
  • El Imparcial
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Grape & Wine Magazine
  • I Grandi Vini
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • Liquid Assets: A Beverage Industry Podcast
  • Markets Insider
  • Meininger’s International
  • Meu Vihno
  • Napa Valley Features
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • North Bay Business Journal
  • PennLive
  • Press Democrat
  • Press Releases
  • Rialto Theater
  • Robb Report
  • San Francisco Chronicle
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

Join Today

Instagram Feed

Every great wine has a story but the most compelli Every great wine has a story but the most compelling ones are grounded in truth. Wine Market Council research provides the concrete data wineries need to tell stories that resonate with today’s consumers. From shifting preferences to emerging trends, our insights help brands craft narratives that are not only memorable but meaningful. Be a storyteller backed by data and a game changer in the marketplace.

#ConsumerTrends #WineIndustryInsights #WineMarketResearch #WineBusiness #Winemarketcouncil
An open bottle is more than a pour—it’s an inv An open bottle is more than a pour—it’s an invitation. 🍷 
Whether it arrives in a wine club shipment or waits patiently on the dinner table, wine brings people together with purpose and warmth. As consumers continue to seek meaningful moments, wine stands as a symbol of connection and celebration. Explore how Wine Market Council’s research helps wineries stay attuned to these evolving experiences. And as always, encourage your customers to sip and share responsibly. 

#WineIsTheInvitation #WineTrends #WineResearch #WineIndustryInsights #SipResponsibly
Being consumer-centric isn’t just a strategy—i Being consumer-centric isn’t just a strategy—it’s a game changer. Wine Market Council’s research gives wineries access to concrete data that uncovers how consumers are thinking, spending, and sipping. With these insights, brands can make informed decisions that resonate more deeply and stand out in a competitive market. Empower your winery with the knowledge to lead, not follow.

#ConsumerTrends #WineIndustryInsights #WineMarketResearch #WineBusiness #Winemarketcouncil
What we drink says a lot about us wine included. 🍷 
Whether it’s a bold red or a crisp white, wine is a reflection of personal taste, lifestyle, and even generational preferences. At Wine Market Council, we help wine brands tap into these nuances with consumer-driven research that reveals what’s in the glass and why. Discover the insights that shape the future of wine, one sip at a time. And as always, enjoy responsibly.

#Wineis #WineTrends #WineIndustryInsights #WineMarketCouncil #ConsumerDriven #sharewine
Wine isn’t standing still—and neither are toda Wine isn’t standing still—and neither are today’s drinkers. From shifting preferences to new occasions for enjoyment, the wine landscape is constantly evolving. At Wine Market Council, our research helps wineries stay in step with real consumer behavior, so they can meet the moment with confidence. Because when you understand what’s changing, you’re empowered to lead. Always enjoy responsibly.

#WineIsEvolving #WineTrends #WineIndustryInsights #WineMarketCouncil #ConsumerDriven
To stay ahead in a fast-evolving market, wineries To stay ahead in a fast-evolving market, wineries need more than instinct — they need insight. Wine Market Council’s research helps brands stay consumer centric with concrete data that reveals shifting preferences, behaviors, and motivations. It’s the kind of intel that empowers visionary thinking and smarter decision-making across the board. If you want to understand where the wine world is headed, start with the data that gets you there.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #MarketIntelligence #EmpoweredByResearch
Follow @WineMarketCouncil on Instagram

Press

  • After the N.B.A. Finals, a Brand Opportunity That’s Shaken and SprayedJune 26, 2025
  • Dalla Napa I Secrete Per Un Entorismo Di Successo (pgs 16-17)June 23, 2025
  • US wine market grows againJune 14, 2025

Quick Links

  • Contact Us
  • Join & Become a Member!
  • Accessibility
  • Cookie Policy (US)
  • Cookie Policy (EU)
  • Disclaimer
  • Google Business Data Responsibility
  • Imprint
  • Opt-Out Preferences
  • Privacy Statement (US)
  • Privacy Statement (EU)
  • Sitemap

© Copyright 2025 Wine Market Council   ·   All Rights Reserved

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}