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Press

For media inquiries, please reach out to Janet Becker at .
  • National White Wine Day
    Wine Market Council

    With National White Wine Day on horizon, lots of reasons to celebrate the growth in interest

    August 2, 2024
    PennLive
  • Wines of South Africa Reports WMC Wine Club/DTC Study Findings
    Wine Market Council

    Wines of South Africa Reposts WMC Wine Club/DTC Study Findings

    August 1, 2024
    Wines of South Africa
  • BMO Wine Market Report: Understanding the U.S. Wine Market
    Wine Market Council

    BMO Wine Market Report: Understanding the U.S. Wine Market

    August 1, 2024
    Wine Business Monthly
  • White Wines Outperforming Reds
    Wine Market Council

    White Wines Outperforming Reds

    July 31, 2024
    Wine Business Monthly
  • WMC Voice of the Wine Club/DTC Consumer Study
    Wine Market Council

    Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why

    July 31, 2024
    Wine Industry Advisor
  • Wine Market Council

    “Wine is the only industry in sharp decline that refuses the opportunities of innovation”

    July 30, 2024
    Vitisphere
  • Wine Market Council DTC Study Results
    Wine Market Council

    Flexibility, Discounts and a Variety of Tasting Experiences Top Reasons Consumers Join Clubs, Research Shows

    July 27, 2024
    Wine Business Monthly
  • Wine Market Council

    Does Singer Taylor Impact Wine Sales Trends

    July 9, 2024
    Forbes
  • Wine Market Council

    The Widow Clicquot Film Debut at Rialto Theater With Liz Thach, WMC President, as Panel Moderator

    July 8, 2024
    Rialto Theater
  • Wine Market Council

    Wineries Add Non-Alcoholic Options to Welcome More Visitors to the Tasting Room

    July 1, 2024
    Wine Business Monthly
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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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What’s in the glass says more than you think. 🍷 
From organic labels to bold blends, wine choices today are a reflection of personal values, taste, and lifestyle.
At Wine Market Council, we study how and why people choose the wines they do, helping the industry better serve today’s wine lovers. And always, sip with care and in moderation.

#WineIsPersonal #WineMarketCouncil #WineTrends #WineDataMatters #ConsumerInsights #WineIndustry #WineResearch #SipResponsibly
Success in today’s wine market takes more than i Success in today’s wine market takes more than instinct—it takes insight. 🍷
Wine Market Council’s research gives wineries the confidence to act independently, backed by concrete consumer data. Whether you're expanding into new markets or fine-tuning your messaging, our reports help you make bold, informed decisions. Be independent, and lead with knowledge.

#BeIndependent #WineMarketCouncil #WineInsights #ConsumerDriven #WineDataMatters #LeadWithKnowledge #WineMarketing #WineBusiness #WineResearch #SipResponsibly
Wine doesn’t stand still—and neither do today’s wine drinkers. 🍷 
From the rise of curated wine club shipments to evolving consumer expectations at the table, the way people engage with wine is changing. Wine Market Council research helps industry professionals keep pace with shifting behaviors, offering the data needed to adapt with purpose. In a dynamic market, staying informed is everything. And as always, encourage your customers to sip responsibly.

#WineIsChanging #WineMarketCouncil #WineTrends #WineDataMatters #ConsumerInsights #WineIndustry #WineResearch #SipResponsibly
Every great wine has a story but the most compelli Every great wine has a story but the most compelling ones are grounded in truth. Wine Market Council research provides the concrete data wineries need to tell stories that resonate with today’s consumers. From shifting preferences to emerging trends, our insights help brands craft narratives that are not only memorable but meaningful. Be a storyteller backed by data and a game changer in the marketplace.

#ConsumerTrends #WineIndustryInsights #WineMarketResearch #WineBusiness #Winemarketcouncil
An open bottle is more than a pour—it’s an inv An open bottle is more than a pour—it’s an invitation. 🍷 
Whether it arrives in a wine club shipment or waits patiently on the dinner table, wine brings people together with purpose and warmth. As consumers continue to seek meaningful moments, wine stands as a symbol of connection and celebration. Explore how Wine Market Council’s research helps wineries stay attuned to these evolving experiences. And as always, encourage your customers to sip and share responsibly. 

#WineIsTheInvitation #WineTrends #WineResearch #WineIndustryInsights #SipResponsibly
Being consumer-centric isn’t just a strategy—i Being consumer-centric isn’t just a strategy—it’s a game changer. Wine Market Council’s research gives wineries access to concrete data that uncovers how consumers are thinking, spending, and sipping. With these insights, brands can make informed decisions that resonate more deeply and stand out in a competitive market. Empower your winery with the knowledge to lead, not follow.

#ConsumerTrends #WineIndustryInsights #WineMarketResearch #WineBusiness #Winemarketcouncil
Follow @WineMarketCouncil on Instagram

Press

  • Why IBWSS USA 2025 Matters — A Personal Invite from the OrganizersJuly 8, 2025
  • After the N.B.A. Finals, a Brand Opportunity That’s Shaken and SprayedJune 26, 2025
  • Dalla Napa I Secrete Per Un Entorismo Di Successo (pgs 16-17)June 23, 2025

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