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Wine Market Council
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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    California’s Century-Old Vineyards at Risk as 75% of Consumers Unaware of Their Value

    November 7, 2025
    Vinetur
  • Wine Market Council

    Old Vines at a Crossroads: Conference Confronts Loss of Heritage Vineyards

    November 4, 2025
    Wine Business Monthly
  • Wine Market Council

    Lodi Launches ‘No Reservations’ Campaign And Affordable Wine Tasting

    October 30, 2025
    Forbes
  • Wine Market Council

    Livable, Lovable, Drinkable: Lodi unveils ‘No Reservations’

    October 22, 2025
    Lodi News
  • Wine Market Council

    Tough Times For U.S. Wine? Chappellet CEO Provides Insights On Surviving The Downturn

    October 21, 2025
    Forbes
  • Decoding the Eco-Driven Wine Consumer
    Wine Market Council

    Decoding the Eco-Driven Wine Consumer: New US Study Identifies Motivations and Purchasing Habits

    October 10, 2025
    Voice of the Industry
  • Wine Market Council

    How to Engage the “Wine Hesitant” Consumer

    October 10, 2025
    Wine & Spirits Daily
  • Wine Market Council

    Next Gen Wine: Win Over the Modern Consumer Through Influence, Identity and Occasion 

    October 9, 2025
    Wine Industry Advisor
  • Wine Market Council

    Wine Market Council Proposes Solutions for Recruiting “Wine Hesitant” Consumers

    October 2, 2025
    Wine Business Monthly
  • Wine Market Council

    Webinar on Connecting with Asian American Wine Consumers

    September 30, 2025
    Wine Industry Network
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Publications

  • +P (Más Producción)
  • ABC
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  • KQED
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  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
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  • Podcast – Sip, Sip, Hurray!
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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Transform Wine Data into Market Dominance. Join to Transform Wine Data into Market Dominance. Join today to unlock consumer insights that drive wine business growth.Cut through the noise and target your next move with precision. Today’s wine market rewards calculated decisions, not guesswork, and Wine Market Council offers you the concrete data needed to make every strategy count. Your intuition meets its match when backed by rigorous research; this approach supports wineries aiming to lead with certainty in a competitive landscape.

Wine Market Council delivers actionable insights that provide a clear view of market dynamics and consumer behavior. Our research gives you the edge to plan with focus and confidence. Imagine having the clarity to pinpoint emerging trends and tailor your message to the right audience—putting you in the driver’s seat of your winery’s success.

Key benefits you gain include:
• Unmatched trend mapping that reveals audience shifts 
• Comprehensive consumer behavior analysis for sharper targeting 
• Data-backed strategy recommendations that lead to measurable results 
• Real-time insights that keep your brand ahead of market changes 

Every piece of research contributes to a robust blueprint for your business’s next campaign. Instead of relying solely on instinct, you can anchor your growth in reliable data that defines your next steps. Wine Market Council’s findings empower you to fine-tune your marketing efforts and deliver wine experiences that truly resonate with buyers.

As your competitor’s tactics evolve, so should your strategy. Put data at the heart of your decision-making process and set your winery apart in an ever-changing market. Seize the opportunity to strengthen your brand t... ...learn more at https://winemarketcouncil.com/

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Unlock Market Leadership with Data-Driven Wine Ins Unlock Market Leadership with Data-Driven Wine Insights Join Wine Market Council today to transform your strategy with cutting-edge consumer research and real-time analyticsWhat happens when industry leaders demand sharper insights and faster pivots? They turn to Wine Market Council’s data-driven resources to fuel their next move. Our distinguished members—ranging from innovative producers to global importers—don’t just read reports; they integrate our research into every strategic decision. 

Inter Rhone, a respected name in the world of Rhône Valley wines, exemplifies this approach. Their team leverages our U.S. consumer segmentation to pinpoint emerging opportunities, refine messaging, and optimize channel strategies. By tapping into our interactive dashboards, they track shifts in consumer preferences and adjust their portfolio mix with precision. This isn’t guesswork—it’s targeted action, informed by robust, privacy-safe analytics.

Members like Inter Rhone use our custom reports to benchmark performance, identify whitespace, and validate new product concepts before launch. They collaborate with their sales and marketing teams, sharing actionable insights that drive alignment and accelerate execution. When a new trend surfaces—whether it’s eco-driven purchasing or evolving attitudes among Gen Z—our members move quickly, armed with the latest findings and clear recommendations.

- Access real-time dashboards to monitor demand signals and segment growth
- Benchmark against national and regional trends to stay ahead of the curve
- Equip teams with data-backed talking points for retail and trade partners
- Test and validate new ideas with confidence, reducing risk and... ...learn more at https://winemarketcouncil.com/

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Smart Data Drives Bold Sustainability – Seize Your Smart Data Drives Bold Sustainability – Seize Your Growth Today.Step into a world where smart data sparks real change. Our in-depth reports give you the edge to secure funding and launch cutting-edge sustainability initiatives. WMC’s research has empowered members to shape their future with confidence and strategy.

• Actionable insights driving smart decisions 
• Successful grant strategies that deliver results 
• Sustainable program blueprints for lasting impact 

Every study is crafted to provide clear, pragmatic recommendations for navigating the wine industry’s evolving landscape. Our findings fuel progress and encourage bold moves within a competitive marketplace. Ready to reshape your path with precision and insight? Embrace a research-driven approach and make your mark in sustainability. ...learn more at https://winemarketcouncil.com/

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Unlock Wine Consumer Insights That Drive Growth – Unlock Wine Consumer Insights That Drive Growth – Join Wine Market Council today for exclusive industry research that transforms your business strategy.🍷 Did you know that Millennials now make up 31% of U.S. wine drinkers? While Baby Boomers' share has decreased to 26%? That's just one of the game-changing insights from our latest research at Wine Market Council!

Ever felt lost trying to decode what today's wine consumers actually want? You're not alone. Our recent national study of 1,500 occasional wine drinkers pinpointed exactly what stops people from buying more wine—and what solutions actually work.

When you join Wine Market Council, you unlock:

• Exclusive access to comprehensive U.S. wine consumer research that tracks behaviors and attitudes across two decades
• Actionable insights tailored specifically for marketing, sales, and product decisions
• Member-only webinars breaking down findings like our Solutions to Reduce Wine Purchasing Barriers study
• Networking opportunities with industry leaders who shape the market
• The competitive edge of spotting trends before they hit mainstream

The landscape has shifted dramatically. Occasional wine drinkers represent 14% of Americans—that's millions of potential customers waiting for the right approach to become regular buyers.

Our data reveals specific solutions that resonate with today's hesitant wine shoppers across different sales channels. Members leverage these findings to craft smarter, more accessible wine experiences that boost engagement and sales.

Join Wine Market Council and put research-backed strategies to work. See the difference when decisions stem from facts rather than hunches.

#WineMarketCounc... ...learn more at https://winemarketcouncil.com/

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Exclusive Insights Fuel Industry Leaders' Next Big Exclusive Insights Fuel Industry Leaders' Next Big Moves - Join TodayEver wonder how top wine businesses stay ahead of shifting consumer trends? Distinguished Wine Market Council members tap into our exclusive research to spot opportunities, refine their marketing, and make smarter decisions—fast. They’re not just reading reports; they’re collaborating with New Zealand Trade and Enterprise, leveraging global insights to shape their U.S. strategies and drive real results.

- Members analyze detailed consumer feedback to fine-tune product launches and pricing.
- They use our data to identify emerging preferences, from sustainability to label design.
- By connecting with industry peers, they turn insights into action—before the competition even notices.

Ready to see what’s possible when you have the right data at your fingertips? Join the network that industry leaders trust to fuel their next big move. ...learn more at https://winemarketcouncil.com/

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Open Wine Industry Secrets: Join WMC for Expert We Open Wine Industry Secrets: Join WMC for Expert Webinars! 
Become a Member Today for Exclusive Access!Step inside the circle where the most influential voices share their strategies, data, and predictions—exclusively with Wine Market Council members. Our expert-led webinars aren’t just presentations; they’re your front-row seat to the latest consumer research, actionable marketing tactics, and candid discussions with leaders shaping the future of wine in the U.S.

Gain direct access to the minds behind the industry’s most respected brands and research organizations. Each session is designed to answer your toughest questions, spark new ideas, and give you the edge you need to make smarter business decisions.

Here’s what you unlock as a WMC member:
- Exclusive entry to live and recorded webinars featuring top executives, retailers, and analysts
- Early insights from the largest U.S. wine consumer studies—before they hit the headlines
- Practical solutions for real-world challenges, from DTC sales to multicultural marketing
- Complimentary attendance at our annual research conference, where networking meets knowledge
- A robust archive of past reports and data files, valued at over $2 million

Don’t settle for secondhand information or generic advice. WMC membership means you’re always in the know, with research and resources tailored to your business needs. Whether you’re a producer, distributor, retailer, or marketer, you’ll find tools and connections that drive results.

Take the next step—secure your seat at the table where the wine industry’s future is being shaped. Join the Wine Market Council and start accessing the expertise and insights that set leaders apart. ...learn more at https://winemarketcouncil.com/

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Press

  • America’s Cooling Relationship With AlcoholSeptember 17, 2026
  • The Conversations Shaping Wine’s Next ChapterSeptember 16, 2026
  • Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.September 8, 2026

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