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Category / Wine Business Monthly

  • Dale Stratton: Providing Key Consumer Insights and Leading with Honesty
    Wine Market Council

    Dale Stratton: Providing Key Consumer Insights and Leading with Honesty

    May 1, 2024
    Wine Business Monthly
  • Millennials and Gen X want a wine vacation, not an education
    Wine Market Council

    Millennials and Gen X want a wine vacation, not an education

    May 1, 2024
    Wine Business Monthly
  • Wine Market Council

    Why DTC Surveys of Both Wineries and Wine Consumers Are So Important

    April 4, 2024
    Wine Business Monthly
  • Wine Market Council

    New WMC Study Investigates Consumer Perceptions of Wine Club/DTC Effectiveness

    April 4, 2024
    Wine Business Monthly
  • Wine Market Council

    Wine Sales Slowdown Attributed to Declining Overall Alcohol Consumption More than to Alternative Beverage Choices

    March 21, 2024
    Wine Business Monthly
  • wine business monthly
    Wine Market Council

    Nutrition and Ingredient Labeling for U.S. Wine is Coming

    March 1, 2024
    Wine Business Monthly
  • New Wine Market Council Study Shows How Consumers Are Shifting in the Wine Category and Desired Price Points
    Wine Market Council

    New Wine Market Council Study Shows How Consumers Are Shifting in the Wine Category and Desired Price Points

    September 13, 2023
    Wine Business Monthly
  • New Research Reveals the Top Cultural Wine Barriers and Opportunities for Hispanic and African American Consumers
    Wine Market Council

    New Research Reveals the Top Cultural Wine Barriers and Opportunities for Hispanic and African American Consumers

    September 22, 2022
    Wine Business Monthly
  • Wine Consumption Trends, Key Consumer Insights and More Uncovered at Wine Market Council's Wine Data 2020
    Wine Market Council

    Wine Consumption Trends, Key Consumer Insights and More Uncovered at Wine Market Council’s Wine Data 2020

    December 16, 2019
    Wine Business Monthly
  • Wine Market Council Names Heidi Scheid New Chair
    Wine Market Council

    Wine Market Council Names New Chair Heidi Scheid

    December 18, 2018
    Wine Business Monthly
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You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Wine Market Council: Your Data-Driven Advantage. Wine Market Council: Your Data-Driven Advantage.

We know that data-backed insights are crucial for your business decisions, and that's where we shine. Our research is not just respected; it's a trusted guide for industry leaders. Here's why:

- Member-Driven Research: You influence the topics we explore, ensuring our studies are relevant and actionable.
- Boardroom-Ready Data: Our insights are presentation-ready, helping you make a strong case for your strategies.
- Industry Recognition: WMC's research is highly regarded, giving your brand an edge.

Join us to access this powerful resource and stay ahead of the curve. It's time to unlock your full potential! ...learn more at https://winemarketcouncil.com/

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🍷📊 Be part of Wine Market Council’s 2026 Research 🍷📊 Be part of Wine Market Council’s 2026 Research Conference & Annual Members Meeting in Napa, CA on March 25, 1–6 pm at Copia.

This year’s theme, “Innovating Wine for Tomorrow’s Market,” will spotlight:

Forward-looking consumer research & trends
Product innovation and strategic partnerships
DTC and digital/AI strategies that grow sales, visitation, and wine club memberships
You’ll hear highlights from Wine Market Council’s latest consumer studies plus an in-depth Wine Innovation Panel featuring real-world case studies and measurable results.

🕐 Agenda Highlights

1:00–1:30 pm | Registration (coffee, tea, water)
1:30–1:45 pm | Welcome – Liz Thach, MW
1:45–2:15 pm | State of the Wine Industry – Danny Brager
2:15–3:00 pm | Wine Consumer Intelligence Highlights – Christian Miller & Liz Thach, MW
3:00–3:30 pm | Coffee Break
3:30–5:00 pm | Panel Discussion on Wine Innovation
5:00–6:00 pm | Wine & Appetizer Networking Session
💵 Conference Costs

Complimentary for WMC members (up to 3 employees per member organization)
$125 per person for additional attendees and non-members
(Includes all afternoon sessions, coffee break, and wine & appetizer networking reception.)
🔗 Register today:
https://www.eventbrite.com/e/wine-market-councils-2026-research-conference-and-annual-meeting-tickets-1982967574395?aff=oddtdtcreator ...learn more at https://winemarketcouncil.com/

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Unlock the potential of your winery marketing with Unlock the potential of your winery marketing with insights that matter! Wine Market Council offers unparalleled research to refine your strategy and connect with your audience more effectively. 

- Understand Consumer Preferences: Tailor your offerings to what your customers truly desire.
- Identify Key Trends: Stay ahead of the curve with the latest market movements.
- Maximize Impact: Make decisions backed by data, reducing guesswork and enhancing results.

Join the Wine Market Council community and harness the power of research to propel your marketing efforts forward. Let’s make your winery stand out in the competitive landscape. 

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing ...learn more at https://winemarketcouncil.com/

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Struggling to pinpoint what’s holding back your wi Struggling to pinpoint what’s holding back your wine sales? The Wine Market Council offers the data-driven insights you need to break through those barriers and tap into new growth areas. Our research goes beyond surface trends, revealing the real motivations and hesitations of U.S. wine consumers.

Here’s what membership unlocks for your business: 
- Access to the largest, most detailed U.S. wine consumer survey, balanced for demographics and buying habits 
- In-depth reports that highlight emerging consumer segments and purchasing obstacles 
- Actionable strategies based on rigorous analysis to help you refine marketing and sales approaches 
- Invitations to exclusive webinars where industry experts unpack the latest findings and practical solutions 
- A network of peers and leaders sharing knowledge to keep you ahead in a competitive market 

With nearly three decades of continuous research, WMC equips you with the clarity to make smarter decisions. Whether you’re a winery, distributor, or retailer, understanding what drives or deters consumers is key to expanding your reach and boosting sales.

Don’t let guesswork dictate your next move. Step into a community that prioritizes evidence and real-world impact. Explore how focused consumer insights can sharpen your strategy and open doors to new opportunities. Ready to see what’s possible? The Wine Market Council is here to guide your next steps. ...learn more at https://winemarketcouncil.com/

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Press

  • Tasting Fees Shift as Wineries Balance Access and CostsApril 1, 2026
  • Consumers Reject Expensive Restaurant WinesMarch 30, 2026
  • There Are Plenty of Bright Sides in the Wine Industry Right NowMarch 30, 2026

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