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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Words Matter: Making Media Work in a Challenging Market
    Wine Market Council

    Words Matter: Making Media Work in a Challenging Market

    May 6, 2025
    Wine Industry Network
  • Wine Market Council

    Attentive to the environment and social issues with light packaging: the “perfect” wine for young people

    May 5, 2025
    Italian Wine News
  • Wine Market Council

    Who is Drinking Wine in America? The Map

    April 29, 2025
    Wine Wanderings
  • Wine Market Council

    WINE MARKET COUNCIL TACKLES DOMESTIC WINE INDUSTRY’S CURRENT SETBACKS

    April 28, 2025
    Lodi Grape Growers Newsletter
  • Wine Market Council

    Albertsons becomes first-ever retailer to join Wine Market Council

    April 15, 2025
    The Drinks Business
  • Wine Market Council

    Reshaping Wine Culture: Challenges and Solutions

    April 8, 2025
    Newsbreak
  • Wine Market Council

    Economic Uncertainty, Consumer Perception at the Core of Wine Industry Challenges for 2025

    April 7, 2025
    Wine Business Monthly
  • Wine Market Council

    How and Where to Find the Wine Consumers of Tomorrow

    March 26, 2025
    Meininger’s International
  • Wine Market Council

    Wine Writer James Laube Dies

    March 25, 2025
    Wine-Searcher
  • Wine Market Council

    Rodney Strong Vineyards Releases Limited Tier Collection Featuring Acclaimed Vineyards of Sonoma County

    March 19, 2025
    Business Wire
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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Wine Marketing Insights That Drive Real Results R Wine Marketing Insights That Drive Real Results  Ready to supercharge your winery's marketing strategy? Wine Market Council is here to help you cut through the noise with precise, data-driven insights. Our research is your secret weapon for understanding what your consumers truly want and spotting the trends that matter most. 

- Consumer Preferences: Dive deep into what your audience craves.
- Trend Identification: Stay ahead with insights on emerging market shifts.
- Strategic Efficiency: Target your audience with pinpoint accuracy.

Say goodbye to guesswork and hello to informed decision-making that maximizes your marketing impact. Join Wine Market Council today and watch your marketing efforts become more effective and efficient. 

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing  https://winemarketcouncil.com/category/meiningers-international/

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Unlock Industry Secrets with Wine Market Council M Unlock Industry Secrets with Wine Market Council Membership – Join Today and Lead with Confidence  Curious how industry leaders stay ahead? Distinguished members tap into Wine Market Council’s data to spot trends, refine their strategies, and uncover gems like Ohio’s rising wine scene. They analyze consumer insights, adjust portfolios, and make smarter moves—no guesswork. Ready to see what you’ve been missing? Explore the possibilities with Wine Market Council membership.  https://winemarketcouncil.com/our-members/

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Unlock Industry Secrets with Wine Market Council M Unlock Industry Secrets with Wine Market Council Membership – Join Today and Lead with Confidence  Curious how industry leaders stay ahead? Distinguished members tap into Wine Market Council’s data to spot trends, refine their strategies, and uncover gems like Ohio’s rising wine scene. They analyze consumer insights, adjust portfolios, and make smarter moves—no guesswork. Ready to see what you’ve been missing? Explore the possibilities with Wine Market Council membership.  https://winemarketcouncil.com/our-members/

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Open Wine Consumer Insights: Drive Growth with Ind Open Wine Consumer Insights: Drive Growth with Industry-Leading Research Today!  Data That Drives Wine Sales: Your Competitive Edge Awaits

In today's fluctuating wine market, guesswork costs you money. While your competitors navigate blindly, WMC members leverage precise consumer insights to capture market opportunities others miss.

Wine Market Council arms your team with research that directly impacts your bottom line. Our members consistently outmaneuver market challenges by accessing intelligence worth $300,000+ annually for a fraction of that cost.

What membership unlocks for your business:
• Access to the nation's largest wine consumer survey (4,500+ respondents balanced to U.S. census)
• Fresh research on emerging trends like multicultural consumers, sustainability, and pricing strategies
• Quarterly webinars unpacking the latest data with expert analysis
• Custom data sorting capabilities for your specific business questions
• Connection to a powerful network of industry leaders shaping wine's future

A mid-sized winery recently pivoted their marketing strategy based on our multicultural consumer study, resulting in a 17% sales boost in previously untapped markets.

Your competition already analyzes this data. Each quarter you wait means decisions made without the full picture.

Join the organization that's been decoding wine consumer behavior since 1996. Membership starts at just $400—far less than a single custom research project.

Secure your competitive advantage. Apply for membership at winemarketcouncil.com/join and position your business where the market is heading, not where it's been.  https://winemarketcouncil.com/

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Uncork Your Next Adventure: Taste the World Today Uncork Your Next Adventure: Taste the World Today  Embark on a Sensory Odyssey with Every Sip

Unlock a world of flavors, textures, and stories with every glass of wine. At Wine Market Council, we believe that wine is an adventure worth savoring—a journey that transports you to distant vineyards, introduces you to new grape varieties, and awakens your senses.

Whether you're a seasoned oenophile or a curious newcomer, we invite you to:

• Explore the diverse tapestry of wine regions, from the sun-drenched slopes of California to the rolling hills of Tuscany.
• Savor the nuanced interplay of aromas, from the bright citrus notes of a crisp Sauvignon Blanc to the rich, velvety tones of a bold Cabernet Sauvignon.
• Discover the unique histories and traditions that shape each bottle, connecting you to the winemakers, the land, and the stories that bring these liquid works of art to life.

With every sip, you'll embark on a sensory odyssey, unlocking new layers of complexity and finding inspiration in the most unexpected places. So raise a glass, and let the adventure begin.

Become a member of the Wine Market Council today to access exclusive industry insights, reports, and resources that will elevate your wine journey. Visit winemarketcouncil.com to learn more.  https://winemarketcouncil.com/category/good-fruit/

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Exclusive U.S. Wine Consumer Insights—Join Wine Ma Exclusive U.S. Wine Consumer Insights—Join Wine Market Council Today!  Curious about what truly drives U.S. wine consumers? Step inside the circle of industry leaders who don’t just speculate—they act on real data. Wine Market Council membership isn’t just another subscription; it’s your direct line to the most robust, actionable research on American wine drinkers available today.

Gain the edge with exclusive access to our biannual Benchmark Segmentation Survey, the largest of its kind, capturing the voices and habits of over 4,500 consumers. Dive into member-selected studies that tackle the issues shaping tomorrow’s market—think ingredient labeling, multicultural buying patterns, and the evolving preferences of high-end consumers. Every report is designed to help you anticipate shifts, refine your strategy, and make decisions with confidence.

Here’s what you unlock as a member:
- Proprietary research reports valued at over $300,000 annually
- Entry to 4–6 research webinars each year, featuring industry experts and fresh data
- Complimentary seats at our annual research conference for your team
- Access to raw data files and crosstabs for deeper analysis (at qualifying membership levels)
- A powerful network of peers: producers, distributors, retailers, and thought leaders
- A 29-year legacy of unbiased, forward-looking consumer insights

Stop relying on guesswork or outdated trends. Instead, equip your business with the facts and forecasts that matter. Whether you’re shaping a marketing campaign, launching a new product, or seeking to understand emerging consumer segments, WMC membership positions you at the forefront of the industry.

Ready to make smarter moves and connect with the people shaping the future of wine in America? Explore membership options and see how the Wine Market Council can support your next big decision.  https://winemarketcouncil.com/

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Press

  • Wine Struggles to Recruit New ConsumersMarch 9, 2026
  • The New Low-Alcohol Wines That Will Win Over SkepticsMarch 8, 2026
  • Wine Market Council and Quini Partner on New Research to Decode Consumer Barriers to Wine FlavorMarch 5, 2026

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