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Press

For media inquiries, please reach out to Janet Becker at .
  • The Connected Table Podcast
    Wine Market Council

    The Connected Table LIVE! Dr. Liz Thach, MW, President, Wine Market Council, on the Business of Wine

    June 28, 2024
    The Connected Table Podcast
  • Sales Demand Shift to White Wine
    Wine Market Council

    Sales, Demand Shifts to White Wines

    June 19, 2024
    Wine Analytics Report
  • Wine Market Council

    Top Winemakers and Chefs Mix with Fans at North Coast Wine & Food Festival in Santa Rosa

    June 15, 2024
    Press Democrat
  • Wine Market Council Launches Award Winning Social Media Campaign
    Wine Market Council

    Wine Market Council Launches Award Winning Social Media Campaign

    June 4, 2024
    Wine Business Monthly
  • Wine Market Council Launches Award Winning Social Media Campaign
    Wine Market Council

    Wine Market Council Launches Award Winning Social Media Campaign

    June 3, 2024
    Wine Industry Advisor
  • Generación Z y Millennials, el nuevo reto (y oportunidad) para el mundo del vino
    Wine Market Council

    Generación Z y Millennials, el nuevo reto (y oportunidad) para el mundo del vino

    May 31, 2024
    Vinetur
  • Is the Wine Industry Out of Touch? New Study Seeks to Modernize Its Appeal
    Wine Market Council

    Is the Wine Industry Out of Touch? New Study Seeks to Modernize Its Appeal

    May 31, 2024
    Vinetur
  • Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?
    Wine Market Council

    Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?

    May 31, 2024
    Press Releases
  • Wine Hits Back at Negative Headlines
    Wine Market Council

    Wine Hits Back at Negative Headlines

    May 24, 2024
    Wine-Searcher
  • Wine Comes Roaring Back
    Wine Market Council

    Wine Comes Roaring Back

    May 22, 2024
    Wine-Searcher
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Publications

  • Actual News Magazine
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  • El Imparcial
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Grape & Wine Magazine
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  • Italian Wine News
  • Italian Wine Podcast
  • Liquid Assets: A Beverage Industry Podcast
  • Markets Insider
  • Meininger’s International
  • Meu Vihno
  • Napa Valley Features
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  • PennLive
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  • Press Releases
  • Rialto Theater
  • Robb Report
  • San Francisco Chronicle
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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To stay ahead in a fast-evolving market, wineries To stay ahead in a fast-evolving market, wineries need more than instinct — they need insight. Wine Market Council’s research helps brands stay consumer centric with concrete data that reveals shifting preferences, behaviors, and motivations. It’s the kind of intel that empowers visionary thinking and smarter decision-making across the board. If you want to understand where the wine world is headed, start with the data that gets you there.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #MarketIntelligence #EmpoweredByResearch
Luxury doesn’t have to be rare — sometimes, it Luxury doesn’t have to be rare — sometimes, it’s poured into your glass at the end of a long day. Wine is an everyday luxury, offering beauty, ritual, and connection in the moments that matter most. At Wine Market Council, we study how today’s consumers find joy in the small indulgences, helping the industry stay in step with what matters. Data-driven insights, rooted in real-life enjoyment. Always enjoy responsibly.

#WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
To truly connect with today’s wine drinkers, you To truly connect with today’s wine drinkers, you need more than intuition—you need insights. Wine Market Council delivers data-driven research that helps wineries understand evolving consumer preferences, behaviors, and motivations. Our members gain access to concrete findings that can shape smarter strategies and more meaningful engagement. Stay consumer centric, backed by data that matters.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #KnowYourConsumer #WineBrands #WineTrends #MarketIntelligence #EmpoweredByResearch
Ever notice how one glass of wine can tell a whole Ever notice how one glass of wine can tell a whole story? 
From regional traditions to varietal expression, wine captures centuries of culture in every sip. It’s more than a beverage—it’s a reflection of place, people, and passion. Wine Market Council research helps the industry better understand these connections and the consumers who value them. Always enjoy responsibly—culture is best shared in moderation.

#WineIsculture #WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
Understanding your consumer is no longer optional—it’s essential. 
Wine Market Council provides data-driven insights that help wineries stay closely aligned with today’s evolving wine drinkers. Our research empowers brands to be truly consumer-centric, with concrete data that supports smarter decisions and deeper engagement. Become a member and unlock the tools to anticipate trends, adapt strategies, and lead with confidence.
 
#WineIndustry #WineInsights #ConsumerCentric #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #KnowYourConsumer #WineBrands #WineTrends #MarketIntelligence
Some of the most memorable wine journeys begin wit Some of the most memorable wine journeys begin with a single conversation. 🍷 
Whether it’s a friend sharing a favorite bottle or a sommelier’s thoughtful recommendation, wine has a way of opening the door to discovery. At Wine Market Council, we explore how wine serves as a meaningful entry point—connecting people to stories, culture, and new experiences. Our data helps wineries understand how to engage curious consumers and turn interest into lasting appreciation. And as always, let’s encourage moderation in every glass.

#WineIsConversation #WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
Follow @WineMarketCouncil on Instagram

Press

  • WSJ: What Does It Take to Sell Wine to Millennials and Gen Z? Donkeys, for OneMay 27, 2025
  • Under the Hood: Wine Market Council Tackles Industry HeadwindsMay 8, 2025
  • Attentive to the environment and social issues with light packaging: the “perfect” wine for young peopleMay 5, 2025

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