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Wine Market Council
  • Home
  • About
    • Mission
    • Overview
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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    Tough Decisions Ahead as Wineries Adapt to New Market

    March 2, 2026
    Wine Business Monthly
  • Wine Market Council

    A gross mis­con­cep­tion about wine is per­vad­ing Amer­ica: that it’s full of sugar

    March 1, 2026
    San Francisco Chronicle
  • Wine Market Council

    Revitalizing Wine Sales In the Three-Tier System: A Wine Market Council Member’s Webinar

    February 26, 2026
    Press Releases, Wine Industry Advisor
  • Wine Market Council

    Wine Market Council Sets 2026 Conference to Tackle Innovation in Napa Valley

    February 25, 2026
    Vinetur
  • Wine Market Council

    Survey Finds 47% of Americans Incorrectly Believe Wine Contains High Sugar Levels

    February 19, 2026
    Vinetur
  • Wine Market Council

    Many Consumers Falsely Believe Most California Wine is Full of Sugar

    February 19, 2026
    San Francisco Chronicle
  • Wine Market Council

    Wine Market Council Announces 2026 Research Conference: “Innovating Wine for Tomorrow’s Market”

    February 17, 2026
    Press Releases, Wine Industry Network
  • Wine Market Council

    Grape Glut Lessens as Growers Scrap Vines

    February 16, 2026
    Morning Ag Clips
  • Wine Market Council

    A delicate balancing act: After years of glut-busting, is Lodi wine industry set for turnaround

    February 13, 2026
    Lodi News
  • https://sipsiphooraypodcast.com/2026/02/11/is-wine-really-in-trouble-wine-market-councils-dr-liz-thach-breaks-down-the-data-offers-hope-ep-123/
    Wine Market Council

    Is Wine Really in Trouble? Wine Market Council’s Dr. Liz Thach Breaks Down the Data, Offers Hope, Ep 123

    February 12, 2026
    Podcast - Sip, Sip, Hurray!
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Publications

  • +P (Más Producción)
  • ABC
  • Actual News Magazine
  • Beverage Trade Network
  • Business Wire
  • Columbian
  • El Imparcial
  • Farm Progress
  • Financial Post
  • Food Bible
  • FoodandWine
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Good+Tasty
  • Grape & Wine Magazine
  • I Grandi Vini
  • Inc Magazine
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • KQED
  • KTEN
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Mas P Produccion
  • Meininger’s International
  • Meu Vihno
  • Morning Ag Clips
  • Napa Valley Features
  • Napa Valley Register
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • Noozhawk
  • North Bay Business Journal
  • Pam Strayer Substack
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
  • PR Newswire
  • Press Democrat
  • Press Releases
  • Rialto Theater
  • Robb Report
  • Sacramento Business Journal
  • San Francisco Chronicle
  • SevenFifty Daily
  • Shanken Daily News
  • Sonoma County Winegrowers
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine Searcher
  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Uncork Your Next Great Adventure Today! Join the j Uncork Your Next Great Adventure Today! Join the journey and discover new worlds one glass at a time #WineMarketCouncil #WineMarketInsights #exploration #sipanddiscover #tastetheworld #Wineis #Winelovers✨🍷 Ever wondered why wine captivates us so completely? Perhaps it's because each bottle unlocks a story waiting to be told—a narrative of sun-soaked vineyards, passionate winemakers, and centuries of tradition poured into every glass.

Wine journeys begin the moment you uncork a bottle from an unfamiliar region or sample a grape variety you've never tasted. That first sip might transport you to a hillside in Tuscany or a seaside vineyard in New Zealand without ever leaving your dining table.

Our research at Wine Market Council reveals that wine enthusiasts crave these sensory adventures. The experience extends far beyond mere consumption:

• Each region imprints its unique character into the bottle—from soil composition to climate nuances
• Cultural traditions shape winemaking styles, creating distinctive flavor profiles across countries
• Pairing explorations open new culinary horizons, enhancing both wine and food
• Seasonal changes invite you to adapt your selections, creating year-round excitement

Wine appreciation thrives in community. Share a bottle with friends and watch how conversations deepen, stories emerge, and connections strengthen. That's the true magic—wine doesn't just please palates; it bridges experiences.

The adventure awaits at your local wine shop, favorite restaurant, or next vineyard visit. Which path will your palate explore next? Whether you're drawn to bold reds from volcanic soils or delicate whites from coastal vineyards, embrace the jour... ...learn more at https://winemarketcouncil.com/

Powered by Brown Bacon AI Social Sizzle
Uncork Your Next Great Adventure Today! Join the j Uncork Your Next Great Adventure Today! Join the journey and discover new worlds one glass at a time #WineMarketCouncil #WineMarketInsights #exploration #sipanddiscover #tastetheworld #Wineis #Winelovers✨🍷 Ever wondered why wine captivates us so completely? Perhaps it's because each bottle unlocks a story waiting to be told—a narrative of sun-soaked vineyards, passionate winemakers, and centuries of tradition poured into every glass.

Wine journeys begin the moment you uncork a bottle from an unfamiliar region or sample a grape variety you've never tasted. That first sip might transport you to a hillside in Tuscany or a seaside vineyard in New Zealand without ever leaving your dining table.

Our research at Wine Market Council reveals that wine enthusiasts crave these sensory adventures. The experience extends far beyond mere consumption:

• Each region imprints its unique character into the bottle—from soil composition to climate nuances
• Cultural traditions shape winemaking styles, creating distinctive flavor profiles across countries
• Pairing explorations open new culinary horizons, enhancing both wine and food
• Seasonal changes invite you to adapt your selections, creating year-round excitement

Wine appreciation thrives in community. Share a bottle with friends and watch how conversations deepen, stories emerge, and connections strengthen. That's the true magic—wine doesn't just please palates; it bridges experiences.

The adventure awaits at your local wine shop, favorite restaurant, or next vineyard visit. Which path will your palate explore next? Whether you're drawn to bold reds from volcanic soils or delicate whites from coastal vineyards, embrace the jour... ...learn more at https://winemarketcouncil.com/

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Unlock Wine Consumer Secrets: Data That Sells. Joi Unlock Wine Consumer Secrets: Data That Sells. Join now for exclusive industry insights.Stay ahead in a competitive wine market by tapping into the latest consumer insights from Wine Market Council. Understanding who your customers are and what drives their choices is essential for any winery aiming to grow.

Here’s what you gain with WMC membership: 
- Access to detailed data on U.S. wine buying behaviors and preferences 
- Insights into shifting attitudes and emerging trends shaping the market 
- Tools to tailor your marketing and product strategies with confidence 
- Exclusive reports and webinars designed for actionable business impact 

Don’t guess what your consumers want—know it. Align your winery’s efforts with real-world research that sharpens your competitive edge. Join Wine Market Council and put data to work for your success. 

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess ...learn more at https://winemarketcouncil.com/

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Harvest's Story, Bottled in Every Sip: Discover yo Harvest's Story, Bottled in Every Sip: Discover your next favorite vintage today.Every harvest season captures a moment in time—a unique combination of sun, soil, and craftsmanship preserved in liquid form. Our latest research reveals how deeply consumers connect with wine's authentic origin stories.

Wine doesn't just reflect terroir; it chronicles the year's challenges and triumphs:

• Weather patterns that shaped grape development
• Dedicated hands that carefully selected each cluster
• Winemakers who balanced tradition with innovation
• Regional characteristics that infuse distinctive notes

These elements combine to create what our consumer data identifies as narrative value—the aspect of wine that resonates most strongly across demographic segments.

At Wine Market Council, we've tracked how harvest storytelling influences purchasing decisions, particularly among experience-focused consumers. The data shows that wines communicating their harvest journey outperform those that don't by 24% in key metrics.

Access our complete harvest narrative impact study by joining Wine Market Council. Our research equips your business with the insights needed to connect your wines with today's story-seeking consumers.

#WineResearch #HarvestSeason #WineIndustry #WineMarketing #DrinkResponsibly #WineIs ...learn more at https://winemarketcouncil.com/

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Sip the Season: Wine's Harvest Legacy Join our win Sip the Season: Wine's Harvest Legacy Join our wine club today to taste the story of each unique vintage.Hey there, wine enthusiasts! 🍇🍷 It's that time of year again, when the true fruit of harvest comes to life in every glass of wine. 

Let's raise a glass to the magic of the harvest season! 🥂 Wine, the ultimate expression of nature's bounty, is a story waiting to be told. Each sip is a journey, a celebration of the hard work, dedication, and perfect timing that goes into crafting that bottle. 

Here's what makes wine the true fruit of harvest: 

- Craftsmanship: Every bottle is a labor of love, a testament to the winemaker's skill and passion. 
- Vintage Uniqueness: Just like a fingerprint, each vintage is distinct, reflecting the year's conditions and the winemaker's art. 
- Taste of the Season: Whether it's a crisp white or a bold red, wine captures the essence of the harvest, offering a sensory experience like no other. 

So, as we savor the season's bounty, let's remember to enjoy wine responsibly and in moderation. After all, every glass is a story waiting to be shared! 

Cheers to the harvest and the stories it inspires! 🍷🌟 

P.S. Don't forget to explore the latest insights and trends in the wine industry with Wine Market Council. We've got you covered with the most comprehensive research and actionable tips to enhance your wine experience! ...learn more at https://winemarketcouncil.com/

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Unlock the Secrets Behind U.S. Wine Consumer Trend Unlock the Secrets Behind U.S. Wine Consumer Trends—Join the Wine Market Council Today!Curious about what’s really driving wine drinkers in the U.S.? Our segmentation study has become the industry’s gold standard for a reason—it’s trusted, time-tested, and packed with insights you won’t find anywhere else. Plus, our regular newsletters keep you in the loop with the freshest updates and trends.

Here’s what you get as part of our community:
- Access to the most respected wine consumer segmentation study
- Timely newsletters with actionable industry news
- Data-backed insights to guide your next big move
- A direct line to what matters most to wine buyers

Don’t settle for guesswork. Join the Wine Market Council and put the industry’s most reliable research to work for you. ...learn more at https://winemarketcouncil.com/

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Follow @WineMarketCouncil on Instagram

Press

  • Why We’re Entering a New Wine EraJuly 30, 2026
  • Wine Market Council names Egan as new presidentJuly 28, 2026
  • Think Gen Z Doesn’t Drink? A Major New Study Says OtherwiseJuly 23, 2026

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