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Press

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    WMC Member Webinar Sheds Light on What Young Adult & Multicultural Consumers Want from Wine

    December 11, 2024
    Press Releases
  • Wine Market Council

    WMC Announces Member Webinar on ‘What Young Adult & Multicultural Consumers Want from Wine’

    December 11, 2024
    Wine Business Monthly
  • Wine Market Council

    US Wine Woes: Cannabis, Camera-Shy Gen-Z’s, and Unpersuaded Hispanics

    December 8, 2024
    Meininger’s International
  • Wine Market Council

    Retail Sales Analysis: Wine in Glass Priced $25-plus Up Nearly 2% Versus Last Year

    December 1, 2024
    Wine Business Monthly
  • Wine Market Council

    Change of Hue for Washington Vineyards

    November 14, 2024
    Good Fruit
  • Wine Market Council

    More Than 200 Labels Compete in UABC Wine Competition

    November 14, 2024
    El Imparcial
  • Wine Market Council

    Let’s Grow Wine – The Role of Wine Associations

    November 14, 2024
    Beverage Trade Network
  • Wine Market Council

    Go With Your Palate Podcast Part 2 with Joe Wagner

    November 14, 2024
    Go With Your Palate Podcast
  • Wine Market Council

    The Sweet Spots: Survey Reveals What Wine Club Members Really Want (and Why 19% Leave)

    November 14, 2024
    Grape & Wine Magazine
  • Wine Market Council

    Brief Appearance of WMC on Fox Business News Regarding Wine Supply/Demand in 2024

    October 26, 2024
    Fox Business News
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You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Every great wine has a story but the most compelli Every great wine has a story but the most compelling ones are grounded in truth. Wine Market Council research provides the concrete data wineries need to tell stories that resonate with today’s consumers. From shifting preferences to emerging trends, our insights help brands craft narratives that are not only memorable but meaningful. Be a storyteller backed by data and a game changer in the marketplace.

#ConsumerTrends #WineIndustryInsights #WineMarketResearch #WineBusiness #Winemarketcouncil
An open bottle is more than a pour—it’s an inv An open bottle is more than a pour—it’s an invitation. 🍷 
Whether it arrives in a wine club shipment or waits patiently on the dinner table, wine brings people together with purpose and warmth. As consumers continue to seek meaningful moments, wine stands as a symbol of connection and celebration. Explore how Wine Market Council’s research helps wineries stay attuned to these evolving experiences. And as always, encourage your customers to sip and share responsibly. 

#WineIsTheInvitation #WineTrends #WineResearch #WineIndustryInsights #SipResponsibly
Being consumer-centric isn’t just a strategy—i Being consumer-centric isn’t just a strategy—it’s a game changer. Wine Market Council’s research gives wineries access to concrete data that uncovers how consumers are thinking, spending, and sipping. With these insights, brands can make informed decisions that resonate more deeply and stand out in a competitive market. Empower your winery with the knowledge to lead, not follow.

#ConsumerTrends #WineIndustryInsights #WineMarketResearch #WineBusiness #Winemarketcouncil
What we drink says a lot about us wine included. 🍷 
Whether it’s a bold red or a crisp white, wine is a reflection of personal taste, lifestyle, and even generational preferences. At Wine Market Council, we help wine brands tap into these nuances with consumer-driven research that reveals what’s in the glass and why. Discover the insights that shape the future of wine, one sip at a time. And as always, enjoy responsibly.

#Wineis #WineTrends #WineIndustryInsights #WineMarketCouncil #ConsumerDriven #sharewine
Wine isn’t standing still—and neither are toda Wine isn’t standing still—and neither are today’s drinkers. From shifting preferences to new occasions for enjoyment, the wine landscape is constantly evolving. At Wine Market Council, our research helps wineries stay in step with real consumer behavior, so they can meet the moment with confidence. Because when you understand what’s changing, you’re empowered to lead. Always enjoy responsibly.

#WineIsEvolving #WineTrends #WineIndustryInsights #WineMarketCouncil #ConsumerDriven
To stay ahead in a fast-evolving market, wineries To stay ahead in a fast-evolving market, wineries need more than instinct — they need insight. Wine Market Council’s research helps brands stay consumer centric with concrete data that reveals shifting preferences, behaviors, and motivations. It’s the kind of intel that empowers visionary thinking and smarter decision-making across the board. If you want to understand where the wine world is headed, start with the data that gets you there.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #MarketIntelligence #EmpoweredByResearch
Follow @WineMarketCouncil on Instagram

Press

  • After the N.B.A. Finals, a Brand Opportunity That’s Shaken and SprayedJune 26, 2025
  • Dalla Napa I Secrete Per Un Entorismo Di Successo (pgs 16-17)June 23, 2025
  • US wine market grows againJune 14, 2025

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