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Wine Market Council
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    • Mission
    • Overview
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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council Releases Results of Study on the Role of Wine in a Wellness Lifestyle
    Wine Market Council

    Wine Market Council Releases Results of Study on the Role of Wine in a Wellness Lifestyle

    February 17, 2021
    Press Releases
  • Wine’s diversity issue starts with the way we talk about the taste of wine
    Wine Market Council

    Wine’s diversity issue starts with the way we talk about the taste of wine

    September 8, 2020
    San Francisco Chronicle
  • Wine insiders
    Wine Market Council

    WIN Insiders with Dale Stratton

    July 1, 2020
    Wine Industry Network
  • New Leadership and Partnerships Mark Start of New Decade for Wine Market Council
    Wine Market Council

    New Leadership and Partnerships Mark Start of New Decade for Wine Market Council

    February 10, 2020
    Markets Insider
  • Wine Consumption Trends, Key Consumer Insights and More Uncovered at Wine Market Council's Wine Data 2020
    Wine Market Council

    Wine Consumption Trends, Key Consumer Insights and More Uncovered at Wine Market Council’s Wine Data 2020

    December 16, 2019
    Wine Business Monthly
  • Wine Market Council Names Heidi Scheid New Chair
    Wine Market Council

    Wine Market Council Names New Chair Heidi Scheid

    December 18, 2018
    Wine Business Monthly
  • Wine Market Council and GuildSomm Announce Strategic Partnership
    Wine Market Council

    Wine Market Council and GuildSomm Announce Strategic Partnership

    August 13, 2018
    Wine Business Monthly
  • Wine Market Council

    In Time for Earth Day 2018: Wine Market Council Releases Results of “Green” Study Highlighting U.S. Wine Consumer Attitudes Toward Organic, Sustainable and Biodynamic Production

    April 19, 2018
    Press Releases
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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Curious about what’s really driving wine choices i Curious about what’s really driving wine choices in 2026? You don’t have to guess. Wine Market Council arms you with the latest, most actionable data on U.S. wine consumers—so you can anticipate shifts, not just react to them.

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- In-depth analysis of buying habits and preferences across all consumer segments
- Timely trend reports on emerging attitudes and motivations
- Direct access to exclusive webinars and expert-led discussions
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Press

  • Webinar: Mastering the Art of Pairing Wine with Indian CuisineJune 4, 2026
  • Wine’s real problem? Many consumers can’t predict what it will taste like, researchers sayJune 3, 2026
  • Taste Communication Costs Wine Industry Seven Million New ConsumersJune 3, 2026

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