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Wine Market Council
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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • White Wines Outperforming Reds
    Wine Market Council

    White Wines Outperforming Reds

    July 31, 2024
    Wine Business Monthly
  • WMC Voice of the Wine Club/DTC Consumer Study
    Wine Market Council

    Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why

    July 31, 2024
    Wine Industry Advisor
  • Wine Market Council

    “Wine is the only industry in sharp decline that refuses the opportunities of innovation”

    July 30, 2024
    Vitisphere
  • Wine Market Council DTC Study Results
    Wine Market Council

    Flexibility, Discounts and a Variety of Tasting Experiences Top Reasons Consumers Join Clubs, Research Shows

    July 27, 2024
    Wine Business Monthly
  • Wine Market Council

    Does Singer Taylor Impact Wine Sales Trends

    July 9, 2024
    Forbes
  • Wine Market Council

    The Widow Clicquot Film Debut at Rialto Theater With Liz Thach, WMC President, as Panel Moderator

    July 8, 2024
    Rialto Theater
  • Wine Market Council

    Wineries Add Non-Alcoholic Options to Welcome More Visitors to the Tasting Room

    July 1, 2024
    Wine Business Monthly
  • The Connected Table Podcast
    Wine Market Council

    The Connected Table LIVE! Dr. Liz Thach, MW, President, Wine Market Council, on the Business of Wine

    June 28, 2024
    The Connected Table Podcast
  • Sales Demand Shift to White Wine
    Wine Market Council

    Sales, Demand Shifts to White Wines

    June 19, 2024
    Wine Analytics Report
  • Wine Market Council

    Top Winemakers and Chefs Mix with Fans at North Coast Wine & Food Festival in Santa Rosa

    June 15, 2024
    Press Democrat
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  • Go With Your Palate Podcast
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  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
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  • Mas P Produccion
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  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
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  • Tim Atkins MW Newsletter
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  • Wine With Our Family
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  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Harness Unyielding Market Data Now – Elevate Your Harness Unyielding Market Data Now – Elevate Your Boardroom Strategy, Contact Our Team Today.  A surge of opportunity awaits those ready to harness unyielding industry intelligence. Wine Market Council continues to lead the conversation with data that not only shapes boardroom strategies but also fuels direct-to-consumer and wine club channels. Our research empowers decision-makers to pinpoint authentic market opportunities and adjust strategies with confidence. Every dataset we provide reinforces our position as the backbone of informed discussions in the wine industry.

• Unmatched analytical precision 
• Robust consumer insights 
• Actionable research findings 
• Trusted expertise from industry veterans 

These data points drive board presentations that captivate and convince. Our deep-dive studies unravel trends with clarity and spark innovation at every level of the wine market. Leaders across the sector harness our findings to question assumptions, refine campaigns, and craft strategies that resonate with nuanced consumer behavior. Every analysis is meticulously curated and presented with clear, digestible insights that support critical business moves.

By focusing on the minutiae of consumer behavior and channel performance, we empower our members with the information needed to seize untapped potential. Each report is designed to serve as both a strategic blueprint and a validating tool for board-level discussions. Our unwavering commitment to research excellence underpins every recommendation and insight we share.

Step into a new era of market intelligence—engage with a research partner that delivers unmatched insight to invigorate your strategy. Get in touch with our team to explore how our unique research can enhance your next board presentation.  https://winemarketcouncil.com/category/markets-insider/

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Wine: Your Passport to Adventure. Start Exploring Wine: Your Passport to Adventure. Start Exploring Today! ✨🍷 Every glass tells a story waiting to be uncovered

Your taste buds tingle with anticipation as you swirl that ruby-red Cabernet or golden Chardonnay. That's not just wine in your glass—it's a passport to unexplored territories.

Wine adventures begin where comfort zones end. From the sun-drenched hills of Napa to the ancient vineyards of Bordeaux, each bottle captures a moment in time and place that you can experience with every sip.

What makes wine the ultimate adventure companion?

• Regional Character – Taste how climate, soil, and tradition combine to create distinctive flavor profiles
• Personal Growth – Expand your palate's horizons with each new varietal you encounter
• Cultural Connection – Experience centuries of winemaking heritage without leaving your table
• Shared Journeys – Bond with friends as you compare notes and favorites

The beauty of wine exploration lies in its endless paths. Whether you're venturing into bold Spanish reds or delicate German Rieslings, every bottle offers a new landscape to traverse.

Grab your glass and chart your own course through the world of wine. Our research shows that adventurous wine drinkers find greater satisfaction and deeper appreciation with each new experience.

Join fellow explorers at our next member event where we'll map the emerging territories changing today's wine landscape.

#WineMarketCouncil #WineMarketInsights #exploration #sipanddiscover #tastetheworld #Wineis #Winelovers  https://winemarketcouncil.com/wine-market-council-conference/

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Innovating Wine for Tomorrow’s Market Conference 🍷 Innovating Wine for Tomorrow’s Market Conference
🍷📊 Innovating Wine for Tomorrow’s Market 🍇

Join Wine Market Council in Napa, CA on March 25, 2026 (1–6 pm) at Copia for our 2026 Research Conference & Annual Members Meeting.

Dive into: • Latest U.S. wine consumer research
• State of the Wine Industry with Danny Brager
• Wine Consumer Intelligence with Christian Miller & Liz Thach, MW
• Expert Wine Innovation Panel on new products, partnerships, DTC & digital strategies
• Wine & Appetizer Networking Reception

💵 Cost:
• Free for WMC members (up to 3 employees per organization)
• $125 for additional staff & non-members

🔗 Register today:
https://www.eventbrite.com/e/wine-market-councils-2026-research-conference-and-annual-meeting-tickets-1982967574395?aff=oddtdtcreator

📩 Info: admin@winemarketcouncil.com
🌐 https://winemarketcouncil.com

#winemarketcouncil #wineinsights #wineindustry #winebusiness #wineconsumer 

🥂🍷🍇

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Lead the Eco-Wine Movement—Unlock Exclusive Market Lead the Eco-Wine Movement—Unlock Exclusive Market Insights Today! Join Wine Market Council and power your brand with data-driven strategies.  Ready to set your wines apart in a crowded market? Wine Market Council membership gives you the edge with exclusive insights into organic, sustainable, and regenerative wine production. Stay ahead of trends and make informed decisions with our regular newsletters packed with the latest industry updates.

- Access in-depth data on eco-friendly wine practices
- Pinpoint what matters most to today’s wine buyers
- Use research-backed strategies to position your brand

Don’t just keep up—lead the conversation on sustainability. Join a community that values knowledge and innovation. Take the next step and see how data-driven decisions can shape your brand’s future.  https://winemarketcouncil.com/category/vint-marketplace/

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Unlock Wine Consumer Secrets That Drive Sales Toda Unlock Wine Consumer Secrets That Drive Sales Today! Join Wine Market Council for exclusive industry insights.  Curious about what’s really driving wine purchases in today’s market? The Wine Market Council delivers the data you need to stay ahead of shifting consumer preferences. Our research goes beyond surface trends, offering a deep dive into the behaviors and motivations shaping the U.S. wine landscape.

Here’s what you gain as a member:

• Direct access to the latest U.S. wine consumer segmentation studies 
• Actionable insights on buying habits, frequency, and channel preferences 
• In-depth analysis of emerging trends—eco-friendly choices, multicultural engagement, and more 
• Quarterly webinars and annual conferences featuring industry leaders 
• Customizable data files to support your unique business strategies

With these resources, you can fine-tune your marketing, adjust your product offerings, and build stronger connections with your target audience. Our commitment to unbiased, research-driven insights means you’ll always have a reliable foundation for your next move.

Ready to align your winery with the real needs of today’s wine drinkers? Join the Wine Market Council and put the power of consumer intelligence to work for your business.

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess  https://winemarketcouncil.com/category/north-bay-business-journal/

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Uncork Market Insights, Pour Business Growth | Joi Uncork Market Insights, Pour Business Growth | Join today and transform your wine business strategy. 📊 In a glass-half-empty market, gut instinct alone won't fill it. The difference between thriving and merely surviving in today's wine landscape? Concrete data that pinpoints exactly where your next growth opportunity lies.

Wine Market Council's research cuts through market noise, delivering actionable intelligence that positions your winery for precision-targeted success. Our members leverage exclusive consumer insights that the competition simply doesn't have access to.

What our research delivers:
• Consumer behavior patterns that reveal hidden purchase motivations
• Emerging demographic shifts reshaping who buys wine and why
• Competitive benchmarking to position your offerings effectively
• Channel-specific intelligence for optimizing your distribution strategy
• Trend forecasting that spots opportunities months before they mainstream

The numbers speak volumes: our latest study revealed that 34% of Americans drink wine, with untapped potential among the 29% who consume other alcohol but haven't made wine their go-to choice.

We've tracked how multicultural consumers respond to wine offerings, identified barriers affecting occasional drinkers, and captured feedback on what younger adults actually want from wine experiences (hint: current restaurant wine lists aren't cutting it).

This isn't abstract data—it's your roadmap to concrete decisions about pricing, packaging, messaging, and distribution.

Join the forward-thinking wineries already using our research to sharpen their competitive edge. Membership starts at just $400 annually for access to webinars and reports, with full data file access from $1,000.

Grab your seat at our next webinar and see firsthand how numbers translate to opportunity. 🎯

#WineMarketCouncil #WineIndustry #MarketResearch #DataDrivenDecisions #WineInsights #WineMarketing #WinerySuccess #ConsumerTrends #WineBusiness  https://winemarketcouncil.com/wine-market-council-conference/

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Follow @WineMarketCouncil on Instagram

Press

  • Revitalizing Wine Sales in the Three-Tier SystemMarch 2, 2026
  • Wine Market Council 2026 Research Conference: “Innovating Wine for Tomorrow’s Market”February 23, 2026
  • Is Wine Really in Trouble? Wine Market Council’s Dr. Liz Thach Breaks Down the Data, Offers Hope, Ep 123February 12, 2026

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