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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    Albertsons becomes first-ever retailer to join Wine Market Council

    April 15, 2025
    The Drinks Business
  • Wine Market Council

    Reshaping Wine Culture: Challenges and Solutions

    April 8, 2025
    Newsbreak
  • Wine Market Council

    Economic Uncertainty, Consumer Perception at the Core of Wine Industry Challenges for 2025

    April 7, 2025
    Wine Business Monthly
  • Wine Market Council

    How and Where to Find the Wine Consumers of Tomorrow

    March 26, 2025
    Meininger’s International
  • Wine Market Council

    Wine Writer James Laube Dies

    March 25, 2025
    Wine-Searcher
  • Wine Market Council

    Rodney Strong Vineyards Releases Limited Tier Collection Featuring Acclaimed Vineyards of Sonoma County

    March 19, 2025
    Business Wire
  • Wine Tariffs
    Wine Market Council

    Wine & Spirits Wholesalers of America CEO Francis Creighton Discusses Impact of Wine Tariffs & Solutions at WMC Conference

    March 17, 2025
    Wine Industry Advisor
  • Wine Market Council

    Cadre’s albariño is an industry standout in otherwise stagnant wine waters 

    March 12, 2025
    New Times
  • Wine Market Council

    Global Wine Sales Continue To Decline. Can They Be Reversed? An Interview With Industry Consultant Peter McAtamney

    March 11, 2025
    Forbes
  • Wine Market Council

    Registration Now Open for Wine Market Council 2025 Research Conference

    March 8, 2025
    Wine Business Monthly
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Publications

  • +P (Más Producción)
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  • KQED
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  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
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  • Podcast – Sip, Sip, Hurray!
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You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Unlock Wine Consumer Insights That Drive Growth – Unlock Wine Consumer Insights That Drive Growth – Join Wine Market Council today for exclusive industry research that transforms your business strategy.🍷 Did you know that Millennials now make up 31% of U.S. wine drinkers? While Baby Boomers' share has decreased to 26%? That's just one of the game-changing insights from our latest research at Wine Market Council!

Ever felt lost trying to decode what today's wine consumers actually want? You're not alone. Our recent national study of 1,500 occasional wine drinkers pinpointed exactly what stops people from buying more wine—and what solutions actually work.

When you join Wine Market Council, you unlock:

• Exclusive access to comprehensive U.S. wine consumer research that tracks behaviors and attitudes across two decades
• Actionable insights tailored specifically for marketing, sales, and product decisions
• Member-only webinars breaking down findings like our Solutions to Reduce Wine Purchasing Barriers study
• Networking opportunities with industry leaders who shape the market
• The competitive edge of spotting trends before they hit mainstream

The landscape has shifted dramatically. Occasional wine drinkers represent 14% of Americans—that's millions of potential customers waiting for the right approach to become regular buyers.

Our data reveals specific solutions that resonate with today's hesitant wine shoppers across different sales channels. Members leverage these findings to craft smarter, more accessible wine experiences that boost engagement and sales.

Join Wine Market Council and put research-backed strategies to work. See the difference when decisions stem from facts rather than hunches.

#WineMarketCounc... ...learn more at https://winemarketcouncil.com/

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Exclusive Insights Fuel Industry Leaders' Next Big Exclusive Insights Fuel Industry Leaders' Next Big Moves - Join TodayEver wonder how top wine businesses stay ahead of shifting consumer trends? Distinguished Wine Market Council members tap into our exclusive research to spot opportunities, refine their marketing, and make smarter decisions—fast. They’re not just reading reports; they’re collaborating with New Zealand Trade and Enterprise, leveraging global insights to shape their U.S. strategies and drive real results.

- Members analyze detailed consumer feedback to fine-tune product launches and pricing.
- They use our data to identify emerging preferences, from sustainability to label design.
- By connecting with industry peers, they turn insights into action—before the competition even notices.

Ready to see what’s possible when you have the right data at your fingertips? Join the network that industry leaders trust to fuel their next big move. ...learn more at https://winemarketcouncil.com/

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Open Wine Industry Secrets: Join WMC for Expert We Open Wine Industry Secrets: Join WMC for Expert Webinars! 
Become a Member Today for Exclusive Access!Step inside the circle where the most influential voices share their strategies, data, and predictions—exclusively with Wine Market Council members. Our expert-led webinars aren’t just presentations; they’re your front-row seat to the latest consumer research, actionable marketing tactics, and candid discussions with leaders shaping the future of wine in the U.S.

Gain direct access to the minds behind the industry’s most respected brands and research organizations. Each session is designed to answer your toughest questions, spark new ideas, and give you the edge you need to make smarter business decisions.

Here’s what you unlock as a WMC member:
- Exclusive entry to live and recorded webinars featuring top executives, retailers, and analysts
- Early insights from the largest U.S. wine consumer studies—before they hit the headlines
- Practical solutions for real-world challenges, from DTC sales to multicultural marketing
- Complimentary attendance at our annual research conference, where networking meets knowledge
- A robust archive of past reports and data files, valued at over $2 million

Don’t settle for secondhand information or generic advice. WMC membership means you’re always in the know, with research and resources tailored to your business needs. Whether you’re a producer, distributor, retailer, or marketer, you’ll find tools and connections that drive results.

Take the next step—secure your seat at the table where the wine industry’s future is being shaped. Join the Wine Market Council and start accessing the expertise and insights that set leaders apart. ...learn more at https://winemarketcouncil.com/

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Breaking Barriers: Wine Consumers Reveal Purchase Breaking Barriers: Wine Consumers Reveal Purchase Solutions

Discover actionable insights to grow your wine sales by joining our exclusive member webinar today.🍷 Attention wine lovers and industry pros! Ever wondered why some folks hesitate to grab that bottle? We just dropped some serious insights in our latest webinar. 

Our research (yes, we’re nerds for data) teamed up with Vista Grande to dive deep into what’s stopping occasional wine drinkers from becoming regulars. Spoiler: it’s not just about the price tag. 

Here’s what we uncovered: 
- Simplified labels that cut through the confusion 
- Smaller formats for low-commitment sipping 
- Educational tools that make wine less intimidating 
- Retail partnerships to spotlight approachable options 

These aren’t just ideas—they’re actionable strategies backed by real consumer feedback. Whether you’re a winery, retailer, or distributor, this is your playbook to turn browsers into buyers. 

Ready to pour smarter? Dive into the full report and start making moves. Your next sale is waiting. 🥂 #WineMarketCouncil #ConsumerInsights #WineIndustry ...learn more at https://winemarketcouncil.com/

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Open Wine Industry Success: Join the Council Today Open Wine Industry Success: Join the Council Today!Ready to move your wine business forward with real momentum? Step into a network where data drives decisions, and every member is invested in the future of the U.S. wine industry. The Wine Market Council isn’t just a resource—it’s a thriving community of producers, importers, retailers, and thought leaders who shape the market together.

Gain a seat at the table where the latest consumer trends are revealed and discussed. Our members don’t just read reports—they use them to steer marketing, sales, and product strategies with confidence. Whether you’re a family-run vineyard or a national distributor, you’ll find actionable intelligence and a collaborative spirit here.

Here’s what you unlock as a member:
- Direct access to the largest, most comprehensive U.S. wine consumer survey—updated biannually and balanced to reflect real demographics.
- Exclusive entry to 3–4 in-depth research studies each year, covering topics like ingredient labeling, multicultural consumer shifts, and premium wine buying habits.
- Invitations to 4–6 research webinars annually, featuring industry experts and live Q&A sessions.
- Complimentary passes for your team to our annual research conference—where the industry’s sharpest minds gather.
- Downloadable data files and historical archives valued at over $2 million, available for deep dives and presentations.
- A powerful network of peers, partners, and innovators ready to share insights and opportunities.

Don’t settle for guesswork or outdated assumptions. Join a council that values integrity, inclusivity, and forward-thinking solutions. If you’re serious about making informed decisions and bui... ...learn more at https://winemarketcouncil.com/

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Open Wine Consumer Insights: Grow Your Business To Open Wine Consumer Insights: Grow Your Business TodayUnlock Wine Industry Intelligence That Your Competitors Don't Have

In today's competitive wine market, decisions backed by solid data separate the winners from the rest. Wine Market Council sits on a goldmine of consumer insights that could fuel your strategic planning – insights your competitors might not access.

When you join WMC, you gain immediate entry to our vault of wine consumer research spanning nearly three decades. Our members leverage this exclusive intelligence to spot emerging trends before they mainstream and adapt their strategies accordingly.

What your membership unlocks:
• Access to the industry's largest U.S. wine consumer survey (4,500+ participants)
• Complete data files in multiple formats (Excel, crosstabs, raw coded data)
• A research archive valued at over $2 million
• 3-4 fresh research studies annually focused on emerging market trends
• Exclusive webinars where experts interpret the data for practical application
• A powerful network of industry leaders across production, distribution, and retail

Members consistently report that a single strategic pivot based on our research often pays for years of membership dues. One recent member utilized our multicultural consumer data to recalibrate their entire marketing approach, resulting in measurable sales growth.

Your business faces unique challenges that generic market reports can't address. Dive into our granular data sets to extract precisely what matters for your segment of the industry.

Secure your competitive edge with data that matters. Visit winemarketcouncil.com/join to view membership options starting at just $400 annually. ...learn more at https://winemarketcouncil.com/

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Follow @WineMarketCouncil on Instagram

Press

  • America’s Cooling Relationship With AlcoholSeptember 17, 2026
  • The Conversations Shaping Wine’s Next ChapterSeptember 16, 2026
  • Wine…Is It Still Relevant? | Yes, But…AND New Study Shows a Third of Consumers Say “We’ll Have It Our Way,” Mixing It With Juice, Ice, Sparkling Water, Etc.September 8, 2026

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