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Wine Market Council
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Press

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    WSJ: What Does It Take to Sell Wine to Millennials and Gen Z? Donkeys, for One

    May 27, 2025
    Wall Street Journal
  • Wine Market Council

    Under the Hood: Wine Market Council Tackles Industry Headwinds

    May 8, 2025
    Napa Valley Features
  • Wine Market Council

    Attentive to the environment and social issues with light packaging: the “perfect” wine for young people

    May 5, 2025
    Italian Wine News
  • Wine Market Council

    Who is Drinking Wine in America? The Map

    April 29, 2025
    Press Releases
  • Wine Market Council

    WINE MARKET COUNCIL TACKLES DOMESTIC WINE INDUSTRY’S CURRENT SETBACKS

    April 28, 2025
    Press Releases
  • Wine Market Council

    Albertsons becomes first-ever retailer to join Wine Market Council

    April 15, 2025
    The Drinks Business
  • Wine Market Council

    Reshaping Wine Culture: Challenges and Solutions

    April 8, 2025
    Newsbreak
  • Wine Market Council

    Economic Uncertainty, Consumer Perception at the Core of Wine Industry Challenges for 2025

    April 7, 2025
    Wine Business Monthly
  • Wine Market Council

    How and Where to Find the Wine Consumers of Tomorrow

    March 26, 2025
    Meininger’s International
  • Wine Market Council

    Wine Writer James Laube Dies

    March 25, 2025
    Wine-Searcher
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  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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To stay ahead in a fast-evolving market, wineries To stay ahead in a fast-evolving market, wineries need more than instinct — they need insight. Wine Market Council’s research helps brands stay consumer centric with concrete data that reveals shifting preferences, behaviors, and motivations. It’s the kind of intel that empowers visionary thinking and smarter decision-making across the board. If you want to understand where the wine world is headed, start with the data that gets you there.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #MarketIntelligence #EmpoweredByResearch
Luxury doesn’t have to be rare — sometimes, it Luxury doesn’t have to be rare — sometimes, it’s poured into your glass at the end of a long day. Wine is an everyday luxury, offering beauty, ritual, and connection in the moments that matter most. At Wine Market Council, we study how today’s consumers find joy in the small indulgences, helping the industry stay in step with what matters. Data-driven insights, rooted in real-life enjoyment. Always enjoy responsibly.

#WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
To truly connect with today’s wine drinkers, you To truly connect with today’s wine drinkers, you need more than intuition—you need insights. Wine Market Council delivers data-driven research that helps wineries understand evolving consumer preferences, behaviors, and motivations. Our members gain access to concrete findings that can shape smarter strategies and more meaningful engagement. Stay consumer centric, backed by data that matters.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #KnowYourConsumer #WineBrands #WineTrends #MarketIntelligence #EmpoweredByResearch
Ever notice how one glass of wine can tell a whole Ever notice how one glass of wine can tell a whole story? 
From regional traditions to varietal expression, wine captures centuries of culture in every sip. It’s more than a beverage—it’s a reflection of place, people, and passion. Wine Market Council research helps the industry better understand these connections and the consumers who value them. Always enjoy responsibly—culture is best shared in moderation.

#WineIsculture #WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
Understanding your consumer is no longer optional—it’s essential. 
Wine Market Council provides data-driven insights that help wineries stay closely aligned with today’s evolving wine drinkers. Our research empowers brands to be truly consumer-centric, with concrete data that supports smarter decisions and deeper engagement. Become a member and unlock the tools to anticipate trends, adapt strategies, and lead with confidence.
 
#WineIndustry #WineInsights #ConsumerCentric #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #KnowYourConsumer #WineBrands #WineTrends #MarketIntelligence
Some of the most memorable wine journeys begin wit Some of the most memorable wine journeys begin with a single conversation. 🍷 
Whether it’s a friend sharing a favorite bottle or a sommelier’s thoughtful recommendation, wine has a way of opening the door to discovery. At Wine Market Council, we explore how wine serves as a meaningful entry point—connecting people to stories, culture, and new experiences. Our data helps wineries understand how to engage curious consumers and turn interest into lasting appreciation. And as always, let’s encourage moderation in every glass.

#WineIsConversation #WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
Follow @WineMarketCouncil on Instagram

Press

  • WSJ: What Does It Take to Sell Wine to Millennials and Gen Z? Donkeys, for OneMay 27, 2025
  • Under the Hood: Wine Market Council Tackles Industry HeadwindsMay 8, 2025
  • Attentive to the environment and social issues with light packaging: the “perfect” wine for young peopleMay 5, 2025

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