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Press

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    SSU Alumna Jessica Link Steeps Stories in Wine

    September 3, 2024
    SSU Alumni News
  • TikTok and New Zealand Wine News
    Wine Market Council

    TikTok part 1: Now that TikTok wine ads are legal, marketers see potential to reach new audiences

    August 31, 2024
    New Zealand Wine News
  • Celebrating Wine Diversity
    Wine Market Council

    Celebrating Wine Diversity

    August 29, 2024
    Press Releases
  • Wine Market Council president gives talk on changing US consumer
    Wine Market Council

    Wine Market Council President Gives Talk on Changing U.S. Consumer

    August 29, 2024
    North Bay Business Journal
  • Now That TikTok Wine Ads Are Legal, Marketers Are Bullish on the Platform's Potential to Reach New Audiences
    Wine Market Council

    Now That TikTok Wine Ads Are Legal, Marketers Are Bullish on the Platform’s Potential to Reach New Audiences

    August 29, 2024
    Wine Business Monthly
  • Women For WineSense Presents Wine Market Council's "Needs & Desires of U.S. Wine Consumers" at Davis Estates
    Wine Market Council

    Women For WineSense Presents Wine Market Council’s “Needs & Desires of U.S. Wine Consumers” at Davis Estates

    August 29, 2024
    Wine Business Monthly
  • Strictly Business KSVY Podcast - President of Wine Market Council, Liz Thach
    Wine Market Council

    Strictly Business KSVY Podcast with Dr. Liz Thach, MW, Wine Market Council President

    August 19, 2024
    Strictly Business KSVY Podcast
  • California Sets An Example
    Wine Market Council

    Drinking: California Sets An Example

    August 12, 2024
    Actual News Magazine
  • Wine America
    Wine Market Council

    Wine America Newsletter: WMC’s New ‘Wine Is….Campaign’ Celebrates Multiple Occasions to Enjoy Wine

    August 8, 2024
    Wine America
  • White Wine Overtakes Red in US
    Wine Market Council

    White Wine Overtakes Red in US

    August 6, 2024
    Vinetur
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Publications

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  • Liquid Assets: A Beverage Industry Podcast
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  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
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  • The Guardian
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  • Tim Atkins MW Newsletter
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • XChateau Wine Podcast

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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To stay ahead in a fast-evolving market, wineries To stay ahead in a fast-evolving market, wineries need more than instinct — they need insight. Wine Market Council’s research helps brands stay consumer centric with concrete data that reveals shifting preferences, behaviors, and motivations. It’s the kind of intel that empowers visionary thinking and smarter decision-making across the board. If you want to understand where the wine world is headed, start with the data that gets you there.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #MarketIntelligence #EmpoweredByResearch
Luxury doesn’t have to be rare — sometimes, it Luxury doesn’t have to be rare — sometimes, it’s poured into your glass at the end of a long day. Wine is an everyday luxury, offering beauty, ritual, and connection in the moments that matter most. At Wine Market Council, we study how today’s consumers find joy in the small indulgences, helping the industry stay in step with what matters. Data-driven insights, rooted in real-life enjoyment. Always enjoy responsibly.

#WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
To truly connect with today’s wine drinkers, you To truly connect with today’s wine drinkers, you need more than intuition—you need insights. Wine Market Council delivers data-driven research that helps wineries understand evolving consumer preferences, behaviors, and motivations. Our members gain access to concrete findings that can shape smarter strategies and more meaningful engagement. Stay consumer centric, backed by data that matters.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #KnowYourConsumer #WineBrands #WineTrends #MarketIntelligence #EmpoweredByResearch
Ever notice how one glass of wine can tell a whole Ever notice how one glass of wine can tell a whole story? 
From regional traditions to varietal expression, wine captures centuries of culture in every sip. It’s more than a beverage—it’s a reflection of place, people, and passion. Wine Market Council research helps the industry better understand these connections and the consumers who value them. Always enjoy responsibly—culture is best shared in moderation.

#WineIsculture #WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
Understanding your consumer is no longer optional—it’s essential. 
Wine Market Council provides data-driven insights that help wineries stay closely aligned with today’s evolving wine drinkers. Our research empowers brands to be truly consumer-centric, with concrete data that supports smarter decisions and deeper engagement. Become a member and unlock the tools to anticipate trends, adapt strategies, and lead with confidence.
 
#WineIndustry #WineInsights #ConsumerCentric #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #KnowYourConsumer #WineBrands #WineTrends #MarketIntelligence
Some of the most memorable wine journeys begin wit Some of the most memorable wine journeys begin with a single conversation. 🍷 
Whether it’s a friend sharing a favorite bottle or a sommelier’s thoughtful recommendation, wine has a way of opening the door to discovery. At Wine Market Council, we explore how wine serves as a meaningful entry point—connecting people to stories, culture, and new experiences. Our data helps wineries understand how to engage curious consumers and turn interest into lasting appreciation. And as always, let’s encourage moderation in every glass.

#WineIsConversation #WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
Follow @WineMarketCouncil on Instagram

Press

  • WSJ: What Does It Take to Sell Wine to Millennials and Gen Z? Donkeys, for OneMay 27, 2025
  • Under the Hood: Wine Market Council Tackles Industry HeadwindsMay 8, 2025
  • Attentive to the environment and social issues with light packaging: the “perfect” wine for young peopleMay 5, 2025

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