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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • TikTok and New Zealand Wine News
    Wine Market Council

    TikTok part 1: Now that TikTok wine ads are legal, marketers see potential to reach new audiences

    August 31, 2024
    New Zealand Wine News
  • Celebrating Wine Diversity
    Wine Market Council

    Celebrating Wine Diversity

    August 29, 2024
    Press Releases
  • Wine Market Council president gives talk on changing US consumer
    Wine Market Council

    Wine Market Council President Gives Talk on Changing U.S. Consumer

    August 29, 2024
    North Bay Business Journal
  • Now That TikTok Wine Ads Are Legal, Marketers Are Bullish on the Platform's Potential to Reach New Audiences
    Wine Market Council

    Now That TikTok Wine Ads Are Legal, Marketers Are Bullish on the Platform’s Potential to Reach New Audiences

    August 29, 2024
    Wine Business Monthly
  • Women For WineSense Presents Wine Market Council's "Needs & Desires of U.S. Wine Consumers" at Davis Estates
    Wine Market Council

    Women For WineSense Presents Wine Market Council’s “Needs & Desires of U.S. Wine Consumers” at Davis Estates

    August 29, 2024
    Wine Business Monthly
  • Strictly Business KSVY Podcast - President of Wine Market Council, Liz Thach
    Wine Market Council

    Strictly Business KSVY Podcast with Dr. Liz Thach, MW, Wine Market Council President

    August 19, 2024
    Strictly Business KSVY Podcast
  • California Sets An Example
    Wine Market Council

    Drinking: California Sets An Example

    August 12, 2024
    Actual News Magazine
  • Wine America
    Wine Market Council

    Wine America Newsletter: WMC’s New ‘Wine Is….Campaign’ Celebrates Multiple Occasions to Enjoy Wine

    August 8, 2024
    Wine America
  • White Wine Overtakes Red in US
    Wine Market Council

    White Wine Overtakes Red in US

    August 6, 2024
    Vinetur
  • National White Wine Day
    Wine Market Council

    With National White Wine Day on horizon, lots of reasons to celebrate the growth in interest

    August 2, 2024
    PennLive
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Publications

  • Actual News Magazine
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  • XChateau Wine Podcast

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Stay in touch with the modern-day wine consumer th Stay in touch with the modern-day wine consumer through insights from Wine Market Council. 🍇📊

Our comprehensive research provides wineries with valuable data on U.S. wine consumer buying habits, attitudes, and trends. By understanding these patterns, you can better connect with your audience and make informed business decisions. Join Wine Market Council today for exclusive access to the market research that will keep your winery aligned with consumer needs.

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess
Two glasses, one bottle, and a moment worth savori Two glasses, one bottle, and a moment worth savoring. 🍷
Whether it’s a quiet dinner or a special celebration, wine has a way of bringing people together. Understanding what consumers seek in these shared experiences is key to crafting wines and marketing strategies that truly connect. Wine Market Council’s research uncovers the trends behind these moments, giving wineries the data to stay ahead.
Cheers to insights that make every pour more meaningful—always with moderation in mind.

#WineForTwo #WineMarketTrends #ConsumerInsights #WineIndustry #WineBusiness #DrinkResponsibly #WineConnects #ShareWine
With research from Wine Market Council, wineries c With research from Wine Market Council, wineries can make decisions with precision and confidence. Our forward-looking insights into U.S. wine consumer buying habits, attitudes, and trends empower your business to be accurate in every move. Stay ahead of the curve and ensure your strategies are backed by data.
Join Wine Market Council and gain the tools to succeed in an ever-evolving industry.

#WineMarketCouncil #WineIndustry #MarketResearch #WineBusiness #DataDriven #WineInsights #WineTrends #ConsumerResearch #WineMarketing #WineIndustrySuccess
A bottle of wine is more than a drink—it’s a w A bottle of wine is more than a drink—it’s a work of art. 🎨🍷
Every sip tells a story of craftsmanship, passion, and the beauty of nature. Whether it’s shared with friends or enjoyed in quiet moments, wine has the power to inspire and elevate any experience.
At Wine Market Council, we provide the insights to help wineries create their own masterpiece, tailored to today’s wine lovers. Remember to savor responsibly! 

#WineMarketCouncil #WineResearch #WineIsArt #WineIndustry #DrinkResponsibly #Wineis
Stay connected with your customers through data-dr Stay connected with your customers through data-driven insights from Wine Market Council. 
Our research helps wineries understand consumer preferences, buying habits, and trends, so you can craft marketing strategies that resonate. By aligning with what your audience truly wants, you’ll not only engage more effectively but also build lasting relationships. 
Join Wine Market Council and stay ahead of the curve with market insights that keep you connected.

#WineMarketCouncil #WineResearch #WineIndustry #ConsumerInsghts #WineTrends
Pause, sip, savor. 🍷
Wine isn’t just a drink—it’s a way to elevate every moment. Whether it’s a quiet evening at home or celebrating life’s big milestones, wine has a unique way of turning minutes into memories. Remember to savor responsibly and enjoy the experience in moderation. Cheers to creating moments worth remembering! 🥂

#WineMoments #SavorTheMoment #WineResearch #WineIndustry #DrinkResponsibly
Follow @WineMarketCouncil on Instagram

Press

  • Wine Market Council Proposes Solutions for Recruiting “Wine Hesitant” ConsumersOctober 2, 2025
  • Webinar on Connecting with Asian American Wine ConsumersSeptember 30, 2025
  • America’s Bulk Wine Glut Should Have Sparked a Brand Boom. Why Hasn’t It?September 23, 2025

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