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Wine Market Council
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Category / Wall Street Journal

  • Wine Market Council

    Wine Buyers Stock Up Before Tariffs Raise Prices: ‘Drink Less or Pay More’ – WSJ

    December 18, 2025
    Wall Street Journal
  • Wine Market Council

    WSJ: What Does It Take to Sell Wine to Millennials and Gen Z? Donkeys, for One

    May 27, 2025
    Wall Street Journal
  • Wine Market Council

    Is Low-Calorie Wine Worth Drinking? If It’s a Sauvignon Blanc, Maybe.

    February 7, 2025
    Wall Street Journal

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Unlock Powerful Wine Insights: Join the Exclusive Unlock Powerful Wine Insights: Join the Exclusive Wine Market CouncilCalling all wine industry leaders! Did you know that distinguished members of the Wine Market Council leverage our cutting-edge data and insights to drive their business forward? From Silicon Valley Bank's Wine Division to top producers and retailers, our research empowers them to make smarter, data-driven decisions. 

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Harvest's Liquid Legacy: Every Sip Tells a Story | Harvest's Liquid Legacy: Every Sip Tells a Story | Discover your next favorite vintage today.Ever wondered why each vintage tastes different? Behind every sip lies a story of soil, sun, and seasons that shaped those grapes long before they reached your glass! 🍷

The journey from vine to wine captures something magical about each harvest year—something our research at Wine Market Council continues to explore. Our data shows that when consumers understand the story behind their wine, they connect with it on a deeper level.

What makes harvest stories matter:

• Weather patterns and climate challenges overcome by growers create unique flavor profiles each year
• Family traditions and regional practices infuse cultural heritage into every bottle
• Sustainable farming choices reveal themselves in the quality and character of the final product
• The timing decisions made by winemakers during harvest directly impact what you taste

According to our recent consumer insights, 75% of occasional wine drinkers report feeling more connected to their purchase when they know something about the harvest story. This represents a significant opportunity for the entire industry!

The wine in your glass bridges past and present—connecting you to the dedicated people who nurtured those vines through changing seasons, unpredictable weather, and careful timing decisions.

Join us at Wine Market Council as we continue uncovering what makes each harvest special. Follow our Wine is... campaign for more insights that help you appreciate the stories behind your favorite bottles.

Pour a glass, savor the moment, and remember—every vintage tells its own unique tale. 

#WineResearch #HarvestSeason #... ...learn more at https://winemarketcouncil.com/

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Uncork Market Precision: Data-Driven Wine SuccessR Uncork Market Precision: Data-Driven Wine SuccessReady to outpace the competition? The wine market is moving fast, and relying on guesswork just won’t cut it. Wine Market Council arms you with the facts and figures you need to make every move count. 

Here’s what you get as a member:
- Access to exclusive consumer trend reports and segmentation studies
- Real-time data on shifting preferences and buying habits
- Actionable insights for smarter marketing and sales strategies
- Invitations to member-only webinars and industry events

Stop shooting in the dark—let data guide your next big win. Join Wine Market Council and start making decisions that put your winery ahead of the curve.

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Uncork Market Success With Data-Driven Wine Insigh Uncork Market Success With Data-Driven Wine Insights. Join today to transform your marketing strategy.🔍 Ever wondered why some wineries flourish while others struggle in the same market? The answer isn't luck—it's data. In today's competitive landscape, gut feelings and tradition only get you so far. The wineries crushing their goals are leveraging precise consumer insights that Wine Market Council delivers directly to members.

We saw a 26% increase in tasting room conversions after applying WMC's research on multicultural wine consumers, shares a California winery member. Real results from real data.

When you join Wine Market Council, you unlock:

• Exclusive access to comprehensive U.S. wine consumer research studies
• Quarterly webinars featuring actionable industry trends before they hit mainstream
• Direct connections to fellow members solving similar challenges
• Customizable data breakdowns based on your specific market segments
• Early insights into emerging consumer behaviors reshaping wine purchasing

The difference between shooting in the dark and hitting your targets comes down to precision. Our latest benchmark survey revealed that 34% of Americans (85 million adults) drink wine, with clear patterns on what drives their purchasing decisions. Members used these insights to realign product development, adjust pricing strategies, and refocus marketing efforts.

Small shifts backed by solid data create significant impact. One Oregon producer noted: WMC's research helped us pivot our tasting room experience to address specific consumer barriers we didn't even know existed.

The wine business moves fast. Yesterday's winning strategy becomes tomorrow's outdated... ...learn more at https://winemarketcouncil.com/

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Wine Consumer Shifts Reshape Industry Future - Joi Wine Consumer Shifts Reshape Industry Future - Join today for exclusive market insightsUnlock the potential of your wine business with insights from the Wine Market Council, as featured in the North Bay Business Journal. Our research is your gateway to understanding the evolving landscape of wine consumers. 

- Trusted Data: Access the most reliable U.S. wine consumer trends.
- Actionable Insights: Make informed decisions with our comprehensive reports.
- Exclusive Access: Join a network of industry leaders and gain exclusive member benefits.

Position your brand at the forefront of the wine industry. Explore how our insights can drive your business forward. Visit our website to see how you can benefit from our research. ...learn more at https://winemarketcouncil.com/

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Wine Data & Insight: Join the Ultimate Network Now Wine Data & Insight: Join the Ultimate Network NowGet ready for an experience that reshapes how you view the wine industry. Wine Market Council grants you exclusive access to the largest U.S. wine consumer survey, providing insights that drive confident choices every day. Our community connects members with a dynamic network of industry professionals. 

• Unrivaled consumer survey data 
• Access to wineries, distributors, importers, growers, trade associations, retailers, universities, and affiliates 
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Press

  • Why We’re Entering a New Wine EraJuly 30, 2026
  • Wine Market Council names Egan as new presidentJuly 28, 2026
  • Think Gen Z Doesn’t Drink? A Major New Study Says OtherwiseJuly 23, 2026

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