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Category / North Bay Business Journal

  • Wine Market Council

    Wine industry continues to adapt to oversupply, changing consumer taste

    December 12, 2024
    North Bay Business Journal
  • Wine Market Council president gives talk on changing US consumer
    Wine Market Council

    Wine Market Council President Gives Talk on Changing U.S. Consumer

    August 29, 2024
    North Bay Business Journal
  • North bay biz journal
    Wine Market Council

    Napa Valley robot ‘sommelier’ spurs debate on AI in the wine business

    January 8, 2024
    North Bay Business Journal

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Distinguished members of the wine industry, we're Distinguished members of the wine industry, we're here to showcase how our data-driven insights can propel your business forward. Imagine harnessing the power of our research, combined with the innovative platform of AmericaInvents.com, to unlock new opportunities. Our members are already leveraging our insights to make informed decisions, stay ahead of the curve, and connect with consumers like never before. Join us and discover the potential of your business, as we guide you through the latest trends and strategies. Are you ready to elevate your wine journey? ...learn more at https://winemarketcouncil.com/

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Hey there, wine enthusiasts and marketers! Are you Hey there, wine enthusiasts and marketers! Are you ready to take your wine marketing game to new heights? 

Wine Market Council is here to empower you with the tools to make your marketing efforts truly shine. Our research is like a secret weapon, giving you the inside scoop on consumer preferences and trends, so you can make those smart, strategic moves. 

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- Consumer Insights: We've got the lowdown on what wine lovers want, so you can tailor your offerings to their tastes. 
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- Efficient Targeting: Our data-driven approach ensures you reach the right audience, maximizing your impact and minimizing wasted efforts. 
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Data That Powers Wine Industry Success Every deci Data That Powers Wine Industry Success

Every decision in the wine business hinges on understanding your customer. While others guess, WMC members leverage the industry's most comprehensive consumer insights.

Our biannual Benchmark Segmentation survey captures preferences and behaviors from 4,500+ U.S. wine consumers—balanced across demographics and regions. This isn't just data; it's your competitive advantage.

What members exclusively access:
• $300,000 worth of annual research value for a fraction of the cost
• Customizable data files for tailored business intelligence
• Quarterly webinars unpacking emerging consumer trends
• Direct connections to wine industry leaders across all sectors
• Archive access to previous studies worth over $2 million

Small producers and major distributors alike harness these insights to identify untapped market opportunities, refine marketing strategies, and adapt to shifting consumer preferences before competitors catch on.

WMC studies allow us to understand expectations and developments in wine consumption in the USA. They are very important for us to adapt our marketing strategy, notes one member winery.

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Press

  • Sonoma State Study Finds Cultural Values Shape Winery Tasting Room Expectations WorldwideMay 22, 2026
  • National Wine Day finds Americans drinking less but spending more on each bottleMay 21, 2026
  • Brown Bacon AI Launches Private AI Assistant for Wine Market CouncilMay 19, 2026

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