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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council Releases Results of Study on the Role of Wine in a Wellness Lifestyle
    Wine Market Council

    Wine Market Council Releases Results of Study on the Role of Wine in a Wellness Lifestyle

    February 17, 2021
    Press Releases
  • Wine’s diversity issue starts with the way we talk about the taste of wine
    Wine Market Council

    Wine’s diversity issue starts with the way we talk about the taste of wine

    September 8, 2020
    San Francisco Chronicle
  • Wine insiders
    Wine Market Council

    WIN Insiders with Dale Stratton

    July 1, 2020
    Wine Industry Network
  • New Leadership and Partnerships Mark Start of New Decade for Wine Market Council
    Wine Market Council

    New Leadership and Partnerships Mark Start of New Decade for Wine Market Council

    February 10, 2020
    Markets Insider
  • Wine Consumption Trends, Key Consumer Insights and More Uncovered at Wine Market Council's Wine Data 2020
    Wine Market Council

    Wine Consumption Trends, Key Consumer Insights and More Uncovered at Wine Market Council’s Wine Data 2020

    December 16, 2019
    Wine Business Monthly
  • Wine Market Council Names Heidi Scheid New Chair
    Wine Market Council

    Wine Market Council Names New Chair Heidi Scheid

    December 18, 2018
    Wine Business Monthly
  • Wine Market Council and GuildSomm Announce Strategic Partnership
    Wine Market Council

    Wine Market Council and GuildSomm Announce Strategic Partnership

    August 13, 2018
    Wine Business Monthly
  • Wine Market Council

    In Time for Earth Day 2018: Wine Market Council Releases Results of “Green” Study Highlighting U.S. Wine Consumer Attitudes Toward Organic, Sustainable and Biodynamic Production

    April 19, 2018
    Press Releases
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Publications

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  • Wine Spectator
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  • Wines of South Africa
  • XChateau Wine Podcast

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Wine is an Adventure. ✨🍷 Every glass holds a Wine is an Adventure. ✨🍷
Every glass holds a journey—across regions, terroirs, and traditions.
Wine invites us to explore new flavors, regions, and experiences, making every bottle an adventure. No matter where your taste buds take you, enjoy the journey and savor responsibly. 🍇🌍

#WineMarketCouncil #WineMarketInsights #exploration #sipanddiscover #tastetheworld #Wineis #Winelovers
Want to get more out of your marketing efforts? W Want to get more out of your marketing efforts? 
Wine Market Council’s research can help you streamline your strategy with data-driven insights that guide smart decisions. From understanding consumer preferences to identifying key trends, our research empowers wineries to be more efficient in reaching their target audience. Make informed choices that maximize impact and minimize guesswork. 
Join Wine Market Council today and see how research can take your marketing to the next level.

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing
Wine is Cocktail Hour 🍷⏳ From vibrant spritze Wine is Cocktail Hour 🍷⏳
From vibrant spritzers to sophisticated wine-based martinis, there’s a world of possibilities waiting to be explored. Wine adds depth, complexity, and a touch of elegance to your favorite cocktails, turning ordinary gatherings into extraordinary soirées. Remember, moderation is key to enjoying these libations responsibly. So let’s raise a glass to creativity, innovation, and the art of crafting unforgettable moments with wine cocktails! 🥂

#WineCocktails #CocktailHour #DrinkResponsibly #WineResearch #WineMarketCouncil
Hitting the mark in today’s wine market requires Hitting the mark in today’s wine market requires more than intuition—it demands precision. 🍷 Wine Market Council’s research equips wineries with concrete data to identify trends, target audiences, and craft strategies that resonate. With insights into consumer behavior and market dynamics, wineries can stay on target, delivering experiences that set them apart as leaders in the industry.
Become a member and unlock the tools to aim higher and achieve more. 🎯

#WineMarketCouncil #WineIndustry #MarketResearch #DataDrivenDecisions #WineInsights #WineMarketing #WinerySuccess #ConsumerTrends #WineBusiness
The true fruit of harvest is more than just grapes The true fruit of harvest is more than just grapes—it's the wine that captures the season in every sip! 🍷
Whether it’s a crisp white or a bold red, wine embodies the hard work, passion, and timing of every harvest season. And just like every vintage is unique, every glass tells a story. Remember to savor responsibly and always enjoy in moderation. Cheers to the bounty of harvest! 🥂

#WineResearch #HarvestSeason #WineIndustry #WineMarketing #DrinkResponsibly #Wineis
Stay in touch with the modern-day wine consumer th Stay in touch with the modern-day wine consumer through insights from Wine Market Council. 🍇📊

Our comprehensive research provides wineries with valuable data on U.S. wine consumer buying habits, attitudes, and trends. By understanding these patterns, you can better connect with your audience and make informed business decisions. Join Wine Market Council today for exclusive access to the market research that will keep your winery aligned with consumer needs.

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess
Follow @WineMarketCouncil on Instagram

Press

  • Livable, Lovable, Drinkable: Lodi unveils ‘No Reservations’October 22, 2025
  • Decoding the Eco-Driven Wine Consumer: New US Study Identifies Motivations and Purchasing HabitsOctober 10, 2025
  • How to Engage the “Wine Hesitant” ConsumerOctober 10, 2025

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