• Home
  • About
  • Research
  • Our Members
  • Member Resources
  • Press
  • Events
  • Wine Is…
  • Contact
  • Join
Log in
  • Member Resources
Join Us Today!
Wine Market Council
  • Home
  • About
  • Research
  • Our Members
  • Press
  • Events
  • Wine Is…
  • Contact
  • Join

Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Dale Stratton: Providing Key Consumer Insights and Leading with Honesty
    Wine Market Council

    Dale Stratton: Providing Key Consumer Insights and Leading with Honesty

    May 1, 2024
    Wine Business Monthly
  • Millennials and Gen X want a wine vacation, not an education
    Wine Market Council

    Millennials and Gen X want a wine vacation, not an education

    May 1, 2024
    Wine Business Monthly
  • Highs, Lows and Opportunities: Top 5 Takeaways from the Wine Market Council’s 2024 Market Research
    Wine Market Council

    Highs, Lows and Opportunities: Top 5 Takeaways from the Wine Market Council’s 2024 Market Research

    April 29, 2024
    Grape & Wine Magazine
  • Delving into the US wine consumer w/ Liz Thach MW, Wine Market Council
    Wine Market Council

    Delving into the US wine consumer w/ Liz Thach MW, Wine Market Council

    April 27, 2024
    XChateau Wine Podcast
  • Wine Market Council

    Why DTC Surveys of Both Wineries and Wine Consumers Are So Important

    April 4, 2024
    Wine Business Monthly
  • Wine Market Council

    New WMC Study Investigates Consumer Perceptions of Wine Club/DTC Effectiveness

    April 4, 2024
    Wine Business Monthly
  • WMC in WIN
    Wine Market Council

    Wine Market Council to Launch New Study on Wine Club/DTC Success Factors

    March 26, 2024
    Wine Industry Advisor
  • Wine Market Council

    Evolving US trends in wine drinking – Wine industry adapts to evolving consumer tastes

    March 22, 2024
    Vinetur
  • wine searcher
    Wine Market Council

    The Big US Wine Market Roundup

    March 22, 2024
    Wine-Searcher
  • Wine Market Council

    The future of wine in America – Insights from the wine Market Council Reveal shifts and opportunities

    March 21, 2024
    Vinetur
Previous
12…12131415161718
Next

Publications

  • Actual News Magazine
  • Beverage Trade Network
  • Business Wire
  • El Imparcial
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Grape & Wine Magazine
  • I Grandi Vini
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Meininger’s International
  • Meu Vihno
  • Napa Valley Features
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • North Bay Business Journal
  • PennLive
  • Portland Business Journal
  • Press Democrat
  • Press Releases
  • Rialto Theater
  • Robb Report
  • San Francisco Chronicle
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

Join Today

Instagram Feed

Success in the wine industry isn’t just about ke Success in the wine industry isn’t just about keeping up—it’s about staying ahead. 🍷📊

Wine Market Council provides the data-driven insights wineries need to anticipate trends, adapt strategies, and lead with confidence. By leveraging our research, brands can make informed decisions that keep them at the forefront of an evolving marketplace.
Stay proactive, stay competitive—become a Wine Market Council member today.

#WineMarketCouncil #WineMarketInsights #stayahead #winetrends #WineIndustryInsights #datadriven
A great glass of wine does more than pair with din A great glass of wine does more than pair with dinner, it brings people together. 🍷
Whether it’s shared around the table, across the miles, or through a club shipment, wine has a unique way of creating connection. 
At the Wine Market Council, we study how consumers experience these moments and what that means for the future of wine. Stay informed, stay connected—and always remind your customers to sip responsibly.

#Winemarketcouncil #WineConnect #Winetrends #Consumerinsghts #wineresearch #winebusiness #wineis
Staying relevant in a fast-changing market is no s Staying relevant in a fast-changing market is no small feat, but Wine Market Council is here to help. Our research provides wineries with concrete data on emerging trends, shifting consumer preferences, and evolving market dynamics. With these insights, wineries can craft strategies and messaging that resonate with today's wine lovers, ensuring they remain leaders in the industry.
Join Wine Market Council today and gain the tools to keep your brand ahead of the curve. Stay relevant. Stay impactful. 🍷

#WineMarketCouncil #WineIndustryInsights #WineResearch #WineEducation #MarketLeaders #WineBusiness #DataDrivenDecisions
Wine is an Adventure. ✨🍷 Every glass holds a Wine is an Adventure. ✨🍷
Every glass holds a journey—across regions, terroirs, and traditions.
Wine invites us to explore new flavors, regions, and experiences, making every bottle an adventure. No matter where your taste buds take you, enjoy the journey and savor responsibly. 🍇🌍

#WineMarketCouncil #WineMarketInsights #exploration #sipanddiscover #tastetheworld #Wineis #Winelovers
Want to get more out of your marketing efforts? W Want to get more out of your marketing efforts? 
Wine Market Council’s research can help you streamline your strategy with data-driven insights that guide smart decisions. From understanding consumer preferences to identifying key trends, our research empowers wineries to be more efficient in reaching their target audience. Make informed choices that maximize impact and minimize guesswork. 
Join Wine Market Council today and see how research can take your marketing to the next level.

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing
Wine is Cocktail Hour 🍷⏳ From vibrant spritze Wine is Cocktail Hour 🍷⏳
From vibrant spritzers to sophisticated wine-based martinis, there’s a world of possibilities waiting to be explored. Wine adds depth, complexity, and a touch of elegance to your favorite cocktails, turning ordinary gatherings into extraordinary soirées. Remember, moderation is key to enjoying these libations responsibly. So let’s raise a glass to creativity, innovation, and the art of crafting unforgettable moments with wine cocktails! 🥂

#WineCocktails #CocktailHour #DrinkResponsibly #WineResearch #WineMarketCouncil
Follow @WineMarketCouncil on Instagram

Press

  • California’s Century-Old Vineyards at Risk as 75% of Consumers Unaware of Their ValueNovember 7, 2025
  • Old Vines at a Crossroads: Conference Confronts Loss of Heritage VineyardsNovember 4, 2025
  • Lodi Launches ‘No Reservations’ Campaign And Affordable Wine TastingOctober 30, 2025

Quick Links

  • Contact Us
  • Join & Become a Member!
  • Accessibility
  • Cookie Policy (US)
  • Cookie Policy (EU)
  • Disclaimer
  • Google Business Data Responsibility
  • Imprint
  • Opt-Out Preferences
  • Privacy Statement (US)
  • Privacy Statement (EU)
  • Sitemap

© Copyright 2025 Wine Market Council   ·   All Rights Reserved

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}