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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    The Widow Clicquot Film Debut at Rialto Theater With Liz Thach, WMC President, as Panel Moderator

    July 8, 2024
    Rialto Theater
  • Wine Market Council

    Wineries Add Non-Alcoholic Options to Welcome More Visitors to the Tasting Room

    July 1, 2024
    Wine Business Monthly
  • The Connected Table Podcast
    Wine Market Council

    The Connected Table LIVE! Dr. Liz Thach, MW, President, Wine Market Council, on the Business of Wine

    June 28, 2024
    The Connected Table Podcast
  • Sales Demand Shift to White Wine
    Wine Market Council

    Sales, Demand Shifts to White Wines

    June 19, 2024
    Wine Analytics Report
  • Wine Market Council

    Top Winemakers and Chefs Mix with Fans at North Coast Wine & Food Festival in Santa Rosa

    June 15, 2024
    Press Democrat
  • Wine Market Council Launches Award Winning Social Media Campaign
    Wine Market Council

    Wine Market Council Launches Award Winning Social Media Campaign

    June 4, 2024
    Wine Business Monthly
  • Wine Market Council Launches Award Winning Social Media Campaign
    Wine Market Council

    Wine Market Council Launches Award Winning Social Media Campaign

    June 3, 2024
    Wine Industry Advisor
  • Generación Z y Millennials, el nuevo reto (y oportunidad) para el mundo del vino
    Wine Market Council

    Generación Z y Millennials, el nuevo reto (y oportunidad) para el mundo del vino

    May 31, 2024
    Vinetur
  • Is the Wine Industry Out of Touch? New Study Seeks to Modernize Its Appeal
    Wine Market Council

    Is the Wine Industry Out of Touch? New Study Seeks to Modernize Its Appeal

    May 31, 2024
    Vinetur
  • Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?
    Wine Market Council

    Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?

    May 31, 2024
    Press Releases
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  • XChateau Wine Podcast

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Want to get more out of your marketing efforts? W Want to get more out of your marketing efforts? 
Wine Market Council’s research can help you streamline your strategy with data-driven insights that guide smart decisions. From understanding consumer preferences to identifying key trends, our research empowers wineries to be more efficient in reaching their target audience. Make informed choices that maximize impact and minimize guesswork. 
Join Wine Market Council today and see how research can take your marketing to the next level.

#WineMarketing #WineIndustry #WineMarketCouncil #WineInsights #WineBusiness #WineTrends #WineData #WineryMarketing
Wine is Cocktail Hour 🍷⏳ From vibrant spritze Wine is Cocktail Hour 🍷⏳
From vibrant spritzers to sophisticated wine-based martinis, there’s a world of possibilities waiting to be explored. Wine adds depth, complexity, and a touch of elegance to your favorite cocktails, turning ordinary gatherings into extraordinary soirées. Remember, moderation is key to enjoying these libations responsibly. So let’s raise a glass to creativity, innovation, and the art of crafting unforgettable moments with wine cocktails! 🥂

#WineCocktails #CocktailHour #DrinkResponsibly #WineResearch #WineMarketCouncil
Hitting the mark in today’s wine market requires Hitting the mark in today’s wine market requires more than intuition—it demands precision. 🍷 Wine Market Council’s research equips wineries with concrete data to identify trends, target audiences, and craft strategies that resonate. With insights into consumer behavior and market dynamics, wineries can stay on target, delivering experiences that set them apart as leaders in the industry.
Become a member and unlock the tools to aim higher and achieve more. 🎯

#WineMarketCouncil #WineIndustry #MarketResearch #DataDrivenDecisions #WineInsights #WineMarketing #WinerySuccess #ConsumerTrends #WineBusiness
The true fruit of harvest is more than just grapes The true fruit of harvest is more than just grapes—it's the wine that captures the season in every sip! 🍷
Whether it’s a crisp white or a bold red, wine embodies the hard work, passion, and timing of every harvest season. And just like every vintage is unique, every glass tells a story. Remember to savor responsibly and always enjoy in moderation. Cheers to the bounty of harvest! 🥂

#WineResearch #HarvestSeason #WineIndustry #WineMarketing #DrinkResponsibly #Wineis
Stay in touch with the modern-day wine consumer th Stay in touch with the modern-day wine consumer through insights from Wine Market Council. 🍇📊

Our comprehensive research provides wineries with valuable data on U.S. wine consumer buying habits, attitudes, and trends. By understanding these patterns, you can better connect with your audience and make informed business decisions. Join Wine Market Council today for exclusive access to the market research that will keep your winery aligned with consumer needs.

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess
Two glasses, one bottle, and a moment worth savori Two glasses, one bottle, and a moment worth savoring. 🍷
Whether it’s a quiet dinner or a special celebration, wine has a way of bringing people together. Understanding what consumers seek in these shared experiences is key to crafting wines and marketing strategies that truly connect. Wine Market Council’s research uncovers the trends behind these moments, giving wineries the data to stay ahead.
Cheers to insights that make every pour more meaningful—always with moderation in mind.

#WineForTwo #WineMarketTrends #ConsumerInsights #WineIndustry #WineBusiness #DrinkResponsibly #WineConnects #ShareWine
Follow @WineMarketCouncil on Instagram

Press

  • Decoding the Eco-Driven Wine Consumer: New US Study Identifies Motivations and Purchasing HabitsOctober 10, 2025
  • How to Engage the “Wine Hesitant” ConsumerOctober 10, 2025
  • Next Gen Wine: Win Over the Modern Consumer Through Influence, Identity and Occasion October 9, 2025

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