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Press

For media inquiries, please reach out to Janet Becker at .
  • Wine Market Council

    Evolving US trends in wine drinking – Wine industry adapts to evolving consumer tastes

    March 22, 2024
    Vinetur
  • wine searcher
    Wine Market Council

    The Big US Wine Market Roundup

    March 22, 2024
    Wine-Searcher
  • Wine Market Council

    The future of wine in America – Insights from the wine Market Council Reveal shifts and opportunities

    March 21, 2024
    Vinetur
  • Wine Market Council

    Wine Sales Slowdown Attributed to Declining Overall Alcohol Consumption More than to Alternative Beverage Choices

    March 21, 2024
    Wine Business Monthly
  • Wine Market Council

    Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities

    March 20, 2024
    Wine Industry Advisor
  • good fruit
    Wine Market Council

    Navigating the new Washington wine landscape

    March 14, 2024
    Good Fruit
  • wine business monthly
    Wine Market Council

    Nutrition and Ingredient Labeling for U.S. Wine is Coming

    March 1, 2024
    Wine Business Monthly
  • wmc
    Wine Market Council

    Registration Is Now Open for Wine Market Council Research Conference – March 20, 2024, Napa

    February 28, 2024
    Wine Industry Advisor
  • wmc
    Wine Market Council

    How To Make Your Voice Heard Re What You Want on a Wine Label

    February 22, 2024
    Wine With Our Family
  • advisor
    Wine Market Council

    Wine Market Council Brings Back Annual Half-Day Research Conference on March 20, 2024, Napa – Wine Industry Advisor

    February 15, 2024
    Wine Industry Advisor
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  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • XChateau Wine Podcast

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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To stay ahead in a fast-evolving market, wineries To stay ahead in a fast-evolving market, wineries need more than instinct — they need insight. Wine Market Council’s research helps brands stay consumer centric with concrete data that reveals shifting preferences, behaviors, and motivations. It’s the kind of intel that empowers visionary thinking and smarter decision-making across the board. If you want to understand where the wine world is headed, start with the data that gets you there.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #MarketIntelligence #EmpoweredByResearch
Luxury doesn’t have to be rare — sometimes, it Luxury doesn’t have to be rare — sometimes, it’s poured into your glass at the end of a long day. Wine is an everyday luxury, offering beauty, ritual, and connection in the moments that matter most. At Wine Market Council, we study how today’s consumers find joy in the small indulgences, helping the industry stay in step with what matters. Data-driven insights, rooted in real-life enjoyment. Always enjoy responsibly.

#WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
To truly connect with today’s wine drinkers, you To truly connect with today’s wine drinkers, you need more than intuition—you need insights. Wine Market Council delivers data-driven research that helps wineries understand evolving consumer preferences, behaviors, and motivations. Our members gain access to concrete findings that can shape smarter strategies and more meaningful engagement. Stay consumer centric, backed by data that matters.
 
#WineIndustry #WineInsights #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #KnowYourConsumer #WineBrands #WineTrends #MarketIntelligence #EmpoweredByResearch
Ever notice how one glass of wine can tell a whole Ever notice how one glass of wine can tell a whole story? 
From regional traditions to varietal expression, wine captures centuries of culture in every sip. It’s more than a beverage—it’s a reflection of place, people, and passion. Wine Market Council research helps the industry better understand these connections and the consumers who value them. Always enjoy responsibly—culture is best shared in moderation.

#WineIsculture #WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
Understanding your consumer is no longer optional—it’s essential. 
Wine Market Council provides data-driven insights that help wineries stay closely aligned with today’s evolving wine drinkers. Our research empowers brands to be truly consumer-centric, with concrete data that supports smarter decisions and deeper engagement. Become a member and unlock the tools to anticipate trends, adapt strategies, and lead with confidence.
 
#WineIndustry #WineInsights #ConsumerCentric #WineMarketCouncil #WineResearch #WineBusiness #DataDrivenDecisions #WineMarketing #KnowYourConsumer #WineBrands #WineTrends #MarketIntelligence
Some of the most memorable wine journeys begin wit Some of the most memorable wine journeys begin with a single conversation. 🍷 
Whether it’s a friend sharing a favorite bottle or a sommelier’s thoughtful recommendation, wine has a way of opening the door to discovery. At Wine Market Council, we explore how wine serves as a meaningful entry point—connecting people to stories, culture, and new experiences. Our data helps wineries understand how to engage curious consumers and turn interest into lasting appreciation. And as always, let’s encourage moderation in every glass.

#WineIsConversation #WineMarketCouncil #WineTrends #WineDiscovery #WineEducation #WineInsights #WineProfessionals #WineConsumerData #DrinkResponsibly
Follow @WineMarketCouncil on Instagram

Press

  • WSJ: What Does It Take to Sell Wine to Millennials and Gen Z? Donkeys, for OneMay 27, 2025
  • Under the Hood: Wine Market Council Tackles Industry HeadwindsMay 8, 2025
  • Attentive to the environment and social issues with light packaging: the “perfect” wine for young peopleMay 5, 2025

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