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Press

Wine Market Council in the News

For media inquiries, please reach out to Janet Becker at .
  • Wines of South Africa Reports WMC Wine Club/DTC Study Findings
    Wine Market Council

    Wines of South Africa Reposts WMC Wine Club/DTC Study Findings

    August 1, 2024
    Wines of South Africa
  • BMO Wine Market Report: Understanding the U.S. Wine Market
    Wine Market Council

    BMO Wine Market Report: Understanding the U.S. Wine Market

    August 1, 2024
    Wine Business Monthly
  • White Wines Outperforming Reds
    Wine Market Council

    White Wines Outperforming Reds

    July 31, 2024
    Wine Business Monthly
  • WMC Voice of the Wine Club/DTC Consumer Study
    Wine Market Council

    Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why

    July 31, 2024
    Wine Industry Advisor
  • Wine Market Council

    “Wine is the only industry in sharp decline that refuses the opportunities of innovation”

    July 30, 2024
    Vitisphere
  • Wine Market Council DTC Study Results
    Wine Market Council

    Flexibility, Discounts and a Variety of Tasting Experiences Top Reasons Consumers Join Clubs, Research Shows

    July 27, 2024
    Wine Business Monthly
  • Wine Market Council

    Does Singer Taylor Impact Wine Sales Trends

    July 9, 2024
    Forbes
  • Wine Market Council

    The Widow Clicquot Film Debut at Rialto Theater With Liz Thach, WMC President, as Panel Moderator

    July 8, 2024
    Rialto Theater
  • Wine Market Council

    Wineries Add Non-Alcoholic Options to Welcome More Visitors to the Tasting Room

    July 1, 2024
    Wine Business Monthly
  • The Connected Table Podcast
    Wine Market Council

    The Connected Table LIVE! Dr. Liz Thach, MW, President, Wine Market Council, on the Business of Wine

    June 28, 2024
    The Connected Table Podcast
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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Stay in touch with the modern-day wine consumer th Stay in touch with the modern-day wine consumer through insights from Wine Market Council. 🍇📊

Our comprehensive research provides wineries with valuable data on U.S. wine consumer buying habits, attitudes, and trends. By understanding these patterns, you can better connect with your audience and make informed business decisions. Join Wine Market Council today for exclusive access to the market research that will keep your winery aligned with consumer needs.

#WineMarketCouncil #ConsumerInsights #MarketResearch #WineIndustrySuccess
Two glasses, one bottle, and a moment worth savori Two glasses, one bottle, and a moment worth savoring. 🍷
Whether it’s a quiet dinner or a special celebration, wine has a way of bringing people together. Understanding what consumers seek in these shared experiences is key to crafting wines and marketing strategies that truly connect. Wine Market Council’s research uncovers the trends behind these moments, giving wineries the data to stay ahead.
Cheers to insights that make every pour more meaningful—always with moderation in mind.

#WineForTwo #WineMarketTrends #ConsumerInsights #WineIndustry #WineBusiness #DrinkResponsibly #WineConnects #ShareWine
With research from Wine Market Council, wineries c With research from Wine Market Council, wineries can make decisions with precision and confidence. Our forward-looking insights into U.S. wine consumer buying habits, attitudes, and trends empower your business to be accurate in every move. Stay ahead of the curve and ensure your strategies are backed by data.
Join Wine Market Council and gain the tools to succeed in an ever-evolving industry.

#WineMarketCouncil #WineIndustry #MarketResearch #WineBusiness #DataDriven #WineInsights #WineTrends #ConsumerResearch #WineMarketing #WineIndustrySuccess
A bottle of wine is more than a drink—it’s a w A bottle of wine is more than a drink—it’s a work of art. 🎨🍷
Every sip tells a story of craftsmanship, passion, and the beauty of nature. Whether it’s shared with friends or enjoyed in quiet moments, wine has the power to inspire and elevate any experience.
At Wine Market Council, we provide the insights to help wineries create their own masterpiece, tailored to today’s wine lovers. Remember to savor responsibly! 

#WineMarketCouncil #WineResearch #WineIsArt #WineIndustry #DrinkResponsibly #Wineis
Stay connected with your customers through data-dr Stay connected with your customers through data-driven insights from Wine Market Council. 
Our research helps wineries understand consumer preferences, buying habits, and trends, so you can craft marketing strategies that resonate. By aligning with what your audience truly wants, you’ll not only engage more effectively but also build lasting relationships. 
Join Wine Market Council and stay ahead of the curve with market insights that keep you connected.

#WineMarketCouncil #WineResearch #WineIndustry #ConsumerInsghts #WineTrends
Pause, sip, savor. 🍷
Wine isn’t just a drink—it’s a way to elevate every moment. Whether it’s a quiet evening at home or celebrating life’s big milestones, wine has a unique way of turning minutes into memories. Remember to savor responsibly and enjoy the experience in moderation. Cheers to creating moments worth remembering! 🥂

#WineMoments #SavorTheMoment #WineResearch #WineIndustry #DrinkResponsibly
Follow @WineMarketCouncil on Instagram

Press

  • Wine Market Council Proposes Solutions for Recruiting “Wine Hesitant” ConsumersOctober 2, 2025
  • Webinar on Connecting with Asian American Wine ConsumersSeptember 30, 2025
  • America’s Bulk Wine Glut Should Have Sparked a Brand Boom. Why Hasn’t It?September 23, 2025

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