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    Evaton

    February 13, 2026

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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🍇 Attention wine lovers and industry trailblazers: 🍇 Attention wine lovers and industry trailblazers: It's time to uncork your brand's potential. 

At Wine Market Council, we're not just about membership perks. We're talking game-changing insights that'll make your products stand out in a crowded market. 

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- Uncover consumer preferences for organic, sustainable, and regenerative wines
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Struggling to pinpoint what’s holding back your wi Struggling to pinpoint what’s holding back your wine sales? The Wine Market Council offers the data-driven insights you need to break through those barriers and tap into new growth areas. Our research goes beyond surface trends, revealing the real motivations and hesitations of U.S. wine consumers.

Here’s what membership unlocks for your business: 
- Access to the largest, most detailed U.S. wine consumer survey, balanced for demographics and buying habits 
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Stags Leap Wine Cellars, a distinguished member of Stags Leap Wine Cellars, a distinguished member of the Wine Market Council, is a shining example of how our data-driven insights empower businesses. With our comprehensive research, Stags Leap has gained a deeper understanding of consumer preferences and trends, allowing them to make strategic decisions that drive growth. 

Our exclusive reports provide Stags Leap with valuable insights into the wine market, helping them stay ahead of the curve. By analyzing our data, they can identify emerging trends, target specific consumer segments, and develop innovative strategies to enhance their brand presence. 

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Press

  • Tasting Fees Shift as Wineries Balance Access and CostsApril 1, 2026
  • Consumers Reject Expensive Restaurant WinesMarch 30, 2026
  • There Are Plenty of Bright Sides in the Wine Industry Right NowMarch 30, 2026

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