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Category / Wine & Spirits Daily

  • Wine Market Council

    Survey: How Health Plays a Role in Curtailed Consumption

    January 23, 2026
    Wine & Spirits Daily
  • Wine Market Council

    How to Engage the “Wine Hesitant” Consumer

    October 10, 2025
    Wine & Spirits Daily
  • Wine Market Council

    Study – Addressing Wine’s Age and Diversity Problems

    December 18, 2024
    Wine & Spirits Daily
  • Wine Market Council

    Study: Following Young & Multicultural Consumers on the Wine-Buying Process

    September 27, 2024
    Wine & Spirits Daily

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Ever wondered what actually motivates your wine co Ever wondered what actually motivates your wine consumers? Not just guessing, but knowing with data-backed certainty? That's exactly what our members unlock every day! 🍷

Did you know members receive over $300,000 worth of cutting-edge market research annually? That's serious ROI for your membership investment. Our research dives deep into what today's wine drinkers actually want, not what we think they want.

The wine landscape shifts constantly, but our members stay ahead with:

• Access to the largest U.S. wine consumer survey in the world (4,500+ balanced respondents)
• 3-4 fresh research studies yearly on topics YOU help select
• Quarterly webinars featuring industry experts and latest findings
• Data files for customized analysis (at $1000 membership level)
• Networking opportunities with industry powerhouses
• 29 years of historical consumer data to spot meaningful trends

WMC's rich deep dive into the multicultural consumer was essential to defining our go-forward plan for the next generation of wine drinkers, shared one member who revamped their entire marketing strategy based on our insights.

Why guess what consumers want when you could know? Our members leverage precise data on purchasing barriers, multicultural markets, and eco-conscious consumers to craft strategies that actually work.

Membership starts at just $400 annually. Compare that to commissioning even one small market research project elsewhere.

See what questions our upcoming 2025/2026 Benchmark Segmentation Survey will answer about tomorrow's wine consumers. Join the conversation that's shaping the future of wine.

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Curious about what truly drives U.S. wine consumer Curious about what truly drives U.S. wine consumers? Step inside the circle of industry leaders who don’t just speculate—they act on real data. Wine Market Council membership isn’t just another subscription; it’s your direct line to the most robust, actionable research on American wine drinkers available today.

Gain the edge with exclusive access to our biannual Benchmark Segmentation Survey, the largest of its kind, capturing the voices and habits of over 4,500 consumers. Dive into member-selected studies that tackle the issues shaping tomorrow’s market—think ingredient labeling, multicultural buying patterns, and the evolving preferences of high-end consumers. Every report is designed to help you anticipate shifts, refine your strategy, and make decisions with confidence.

Here’s what you unlock as a member:
- Proprietary research reports valued at over $300,000 annually
- Entry to 4–6 research webinars each year, featuring industry experts and fresh data
- Complimentary seats at our annual research conference for your team
- Access to raw data files and crosstabs for deeper analysis (at qualifying membership levels)
- A powerful network of peers: producers, distributors, retailers, and thought leaders
- A 29-year legacy of unbiased, forward-looking consumer insights

Stop relying on guesswork or outdated trends. Instead, equip your business with the facts and forecasts that matter. Whether you’re shaping a marketing campaign, launching a new product, or seeking to understand emerging consumer segments, WMC membership positions you at the forefront of the industry.

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📊 What's driving Gen Z's wine purchasing decisions 📊 What's driving Gen Z's wine purchasing decisions? Why are eco-friendly wines gaining market share? The answers shape your winery's future.

Today's wine consumer navigates a complex marketplace with evolving preferences that challenge traditional industry assumptions. Wine Market Council tackles these shifting dynamics head-on, providing members with robust, data-driven insights that illuminate the path forward.

Our latest research unveils critical trends that directly impact your bottom line:

• Consumer Segmentation Data — Understand the unique preferences of core vs. occasional wine drinkers across demographic groups
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• Direct-to-Consumer Analytics — Leverage detailed feedback from 9,000+ wine club members about what drives loyalty and purchases
• Eco-Friendly Wine Trends — Tap into growing consumer demand with our 2025 Eco-Friendly Wine Study findings

As one member noted: "WMC studies allow us to understand expectations and developments in wine consumption in the USA. They are very important for us to adapt our marketing strategy."

Membership starts at just $400 annually for access to webinars and reports, unlocking a treasure trove of consumer intelligence that would cost significantly more to commission independently.

Join fellow wineries, distributors, and industry leaders who harness our quarterly research webinars, annual conferences, and customized data sorting to outperform competitors in this challenging market.

Secure your competitive advantage — visit winemarketcouncil.com/join and position your brand where consumers are h... learn more at https://winemarketcouncil.com/

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Unlock Wine Industry Success: Join the Data-Driven Unlock Wine Industry Success: Join the Data-Driven Leaders Today!  Ever wondered how the pros stay ahead in the wine game? 🍷 Our distinguished members at Wine Market Council are crushing it, using our exclusive data to make bold moves. Take the Oregon Wine Board, for instance—they’re leveraging our insights to spotlight Oregon’s unique wine scene, connecting with consumers like never before. From understanding shifting trends to crafting killer marketing strategies, our members are turning data into action. Want to join the ranks of these industry leaders? Dive into the research, unlock your potential, and start making decisions that drive results. Let’s raise a glass to smarter wine business—cheers to that! 🥂 #WineMarketCouncil #DataDrivenWine #IndustryLeaders  https://winemarketcouncil.com/our-members/

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Press

  • Top Wine Industry Executives to Reveal Market-Driving Innovations at 2026 Wine Market Council Research ConferenceMarch 11, 2026
  • Wine Struggles to Recruit New ConsumersMarch 9, 2026
  • The New Low-Alcohol Wines That Will Win Over SkepticsMarch 8, 2026

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