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Category / Forbes

  • Wine Market Council

    What New Data Shows About Wine’s Changing Role In American Life

    January 29, 2026
    Forbes
  • Wine Market Council

    What New Data Shows About Wine’s Changing Role In American Life

    January 29, 2026
    Forbes
  • https://www.forbes.com/sites/ericaduecy/2025/12/30/where-wine-won-in-2025---and-what-the-growth-signals-are-telling-us/?utm_source=AfternoonBrief&utm_medium=newsletter
    Wine Market Council

    Where Wine Won In 2025—And What The Growth Signals Are Telling Us

    December 30, 2025
    Forbes
  • Wine Market Council

    Lodi Launches ‘No Reservations’ Campaign And Affordable Wine Tasting

    October 30, 2025
    Forbes
  • Wine Market Council

    Tough Times For U.S. Wine? Chappellet CEO Provides Insights On Surviving The Downturn

    October 21, 2025
    Forbes
  • Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 27, 2025
    Forbes
  • Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers
    Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 20, 2025
    Forbes
  • Wine Market Council

    Global Wine Sales Continue To Decline. Can They Be Reversed? An Interview With Industry Consultant Peter McAtamney

    March 11, 2025
    Forbes
  • Wine Market Council

    A Famed California Champagne House Is Going To The Dogs—Er, Dog Toys

    December 20, 2024
    Forbes
  • Wine Market Council

    Does Singer Taylor Impact Wine Sales Trends

    July 9, 2024
    Forbes
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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Wine Market Council's distinguished members levera Wine Market Council's distinguished members leverage our cutting-edge consumer insights to drive strategic decisions. Hear how leading brands like [Brand A] and [Brand B] use our data to uncover new growth opportunities and refine their marketing approach. Become a member to access these powerful resources. ...learn more at https://winemarketcouncil.com/

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Startling insights drive innovation at distinguish Startling insights drive innovation at distinguished members who leverage Wine Market Council data to advance their strategic decisions. Visionary partners consistently uncover actionable trends while refining market positioning. Members at enterprises like Macari Vineyards harness our exclusive research to explore evolving consumer behaviors, optimize offerings, and sharpen competitive edges. They utilize pinpointed analytics to tailor product launches and drive brand differentiation, ensuring that every decision is backed by robust data. 

• Industry leaders extract nuanced insights to fuel growth 
• Experts identify key consumer trends and recalibrate strategies accordingly 
• Trailblazers integrate data into every aspect of their operations, from pricing to marketing 

Dynamic professionals celebrate the tangible benefits of our trusted, comprehensive analytics. They push industry boundaries by marrying data with creativity and operational excellence. Embrace the opportunity to transform your approach using unparalleled insights crafted exclusively for the wine industry. Ignite your next breakthrough with our forward-thinking research and redefine success on your own terms. ...learn more at https://winemarketcouncil.com/

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🔍 Ever wondered why some wineries flourish while o 🔍 Ever wondered why some wineries flourish while others struggle in the same market? The answer isn't luck—it's data. In today's competitive landscape, gut feelings and tradition only get you so far. The wineries crushing their goals are leveraging precise consumer insights that Wine Market Council delivers directly to members.

We saw a 26% increase in tasting room conversions after applying WMC's research on multicultural wine consumers, shares a California winery member. Real results from real data.

When you join Wine Market Council, you unlock:

• Exclusive access to comprehensive U.S. wine consumer research studies
• Quarterly webinars featuring actionable industry trends before they hit mainstream
• Direct connections to fellow members solving similar challenges
• Customizable data breakdowns based on your specific market segments
• Early insights into emerging consumer behaviors reshaping wine purchasing

The difference between shooting in the dark and hitting your targets comes down to precision. Our latest benchmark survey revealed that 34% of Americans (85 million adults) drink wine, with clear patterns on what drives their purchasing decisions. Members used these insights to realign product development, adjust pricing strategies, and refocus marketing efforts.

Small shifts backed by solid data create significant impact. One Oregon producer noted: WMC's research helped us pivot our tasting room experience to address specific consumer barriers we didn't even know existed.

The wine business moves fast. Yesterday's winning strategy becomes tomorrow's outdated approach. Stay ahead by basing decisions on facts, not assumptions.

Ready to stop guessing and start... ...learn more at https://winemarketcouncil.com/

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Press

  • Innovate or languish: Wine’s path to growth with cautious consumers, researchers sayMarch 27, 2026
  • There’s a Wine for Everyone: New Survey Highlights Importance of Recruiting “Wine Hesitant”March 27, 2026
  • Wine Industry Innovation Conference Cites Two Organic/Biodynamic Producers Among Top 10 InnovatorsMarch 26, 2026

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