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Category / Forbes

  • Wine Market Council

    What New Data Shows About Wine’s Changing Role In American Life

    January 29, 2026
    Forbes
  • Wine Market Council

    What New Data Shows About Wine’s Changing Role In American Life

    January 29, 2026
    Forbes
  • https://www.forbes.com/sites/ericaduecy/2025/12/30/where-wine-won-in-2025---and-what-the-growth-signals-are-telling-us/?utm_source=AfternoonBrief&utm_medium=newsletter
    Wine Market Council

    Where Wine Won In 2025—And What The Growth Signals Are Telling Us

    December 30, 2025
    Forbes
  • Wine Market Council

    Lodi Launches ‘No Reservations’ Campaign And Affordable Wine Tasting

    October 30, 2025
    Forbes
  • Wine Market Council

    Tough Times For U.S. Wine? Chappellet CEO Provides Insights On Surviving The Downturn

    October 21, 2025
    Forbes
  • Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 27, 2025
    Forbes
  • Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers
    Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 20, 2025
    Forbes
  • Wine Market Council

    Global Wine Sales Continue To Decline. Can They Be Reversed? An Interview With Industry Consultant Peter McAtamney

    March 11, 2025
    Forbes
  • Wine Market Council

    A Famed California Champagne House Is Going To The Dogs—Er, Dog Toys

    December 20, 2024
    Forbes
  • Wine Market Council

    Does Singer Taylor Impact Wine Sales Trends

    July 9, 2024
    Forbes
12
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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Ever notice how the first sip of wine after harves Ever notice how the first sip of wine after harvest just hits differently? That’s no accident. Each glass is a snapshot of the season—sun, soil, sweat, and skill, all bottled up. When you pour a crisp white or a bold red, you’re not just tasting grapes; you’re experiencing the culmination of months of dedication from vineyard to cellar.

Wine isn’t just a beverage—it’s the true fruit of harvest. Every vintage is shaped by the year’s weather, the hands that picked the fruit, and the choices made at every step. That’s why no two glasses are ever quite the same. There’s a story swirling in every pour, waiting to be shared.

Here’s what sets wine apart as the ultimate harvest reward:
- Captures the essence of each growing season—climate, soil, and timing all matter
- Reflects the expertise and passion of growers and winemakers
- Offers endless variety, from zesty whites to robust reds and everything in between
- Connects people—whether at a family table or a festive gathering
- Encourages mindful enjoyment and appreciation for craftsmanship

At Wine Market Council, we dig deep into what makes each harvest special. Our research uncovers the trends, preferences, and stories behind every bottle, helping the wine industry stay ahead and consumers make informed choices. We believe that understanding the journey from vine to glass makes every sip more meaningful.

So next time you raise a glass, pause for a moment. Think about the hands, the heart, and the history behind it. Savor the season, share the story, and always enjoy responsibly.

Curious about what’s shaping the next great vintage? Dive into our latest insights and see how the story of wine keeps evolving.

#WineResear... ...learn more at https://winemarketcouncil.com/

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Distinguished members like Glenlofty Estate tap in Distinguished members like Glenlofty Estate tap into Wine Market Council’s rich data to sharpen their market moves and connect deeply with wine lovers. They dive into consumer trends, uncover fresh opportunities, and tailor their offerings with precision. This isn’t guesswork—it’s strategic insight powering smarter decisions. Glenlofty Estate leverages these findings to refine their storytelling and product lineup, staying ahead in a competitive landscape. When you harness WMC’s research, you don’t just follow the market—you shape it. Ready to see what your data could reveal? ...learn more at https://winemarketcouncil.com/

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Every harvest season tells a different tale throug Every harvest season tells a different tale through the grapes it yields. 🍇 Our research shows that wine enthusiasts connect most deeply with vintages that share authentic stories of their origin, process, and people.

At Wine Market Council, we unlock these stories through data-driven consumer insights that help wineries like yours connect with the right audiences. Our latest research reveals how today's consumers crave more than just a beverage—they want an experience that resonates with the passion behind each bottle.

Join our community of industry leaders and gain exclusive access to:

• Comprehensive U.S. wine consumer behavior studies not available elsewhere
• Actionable marketing strategies based on cutting-edge research
• Webinars featuring expert analysis of emerging market trends
• Networking opportunities with forward-thinking industry peers
• Tools to understand what drives consumer decisions across demographics

Our members leverage these insights to craft marketing narratives that authentically showcase their harvest stories, resulting in deeper consumer connections and stronger brand loyalty.

Become part of the conversation shaping the future of wine marketing. Membership applications take just minutes to complete, and open doors to research that could transform your approach to the next harvest season.

Tap the link in our bio to view membership options and access your first exclusive report.

#WineResearch #HarvestSeason #WineIndustry #WineMarketing #DrinkResponsibly #WineIs ...learn more at https://winemarketcouncil.com/

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Press

  • Wine’s Most Inspiring People: Dr. Liz Thach – California’s First Woman Master of Wine and 7th in the U.S.A. March 20, 2026
  • K-Shaped Economy, Cost of Living Crisis Dealt Big Blow to DtC Shipments in 2025March 20, 2026
  • Wine must earn its place in the glassMarch 13, 2026

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