• Home
  • About
    • Mission
    • Overview
    • Our Team
    • Board of Directors
    • Benefits
  • Research
  • Our Members
  • Member Resources
  • Press
  • Events
  • Wine Is…
  • Contact
  • Join
Log in
  • Member Resources
Join Us Today!
Wine Market Council
  • Home
  • About
    • Mission
    • Overview
    • Our Team
    • Board of Directors
    • Benefits
  • Research
  • Our Members
  • Press
  • Events
  • Wine Is…
  • Contact
  • Join

Category / Forbes

  • Wine Market Council

    What New Data Shows About Wine’s Changing Role In American Life

    January 29, 2026
    Forbes
  • https://www.forbes.com/sites/ericaduecy/2025/12/30/where-wine-won-in-2025---and-what-the-growth-signals-are-telling-us/?utm_source=AfternoonBrief&utm_medium=newsletter
    Wine Market Council

    Where Wine Won In 2025—And What The Growth Signals Are Telling Us

    December 30, 2025
    Forbes
  • Wine Market Council

    Lodi Launches ‘No Reservations’ Campaign And Affordable Wine Tasting

    October 30, 2025
    Forbes
  • Wine Market Council

    Tough Times For U.S. Wine? Chappellet CEO Provides Insights On Surviving The Downturn

    October 21, 2025
    Forbes
  • Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 27, 2025
    Forbes
  • Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers
    Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 20, 2025
    Forbes
  • Wine Market Council

    Global Wine Sales Continue To Decline. Can They Be Reversed? An Interview With Industry Consultant Peter McAtamney

    March 11, 2025
    Forbes
  • Wine Market Council

    A Famed California Champagne House Is Going To The Dogs—Er, Dog Toys

    December 20, 2024
    Forbes
  • Wine Market Council

    Does Singer Taylor Impact Wine Sales Trends

    July 9, 2024
    Forbes
  • U.S. Wine Industry Surpasses $107 Billion In 2023 Sales, Report Reveals
    Wine Market Council

    U.S. Wine Industry Surpasses $107 Billion In 2023 Sales, Report Reveals

    May 22, 2024
    Forbes
12
Next

Publications

  • +P (Más Producción)
  • Actual News Magazine
  • Beverage Trade Network
  • Business Wire
  • El Imparcial
  • Farm Progress
  • Financial Post
  • Food Bible
  • FoodandWine
  • Forbes
  • Fox Business News
  • Go With Your Palate Podcast
  • Good Fruit
  • Grape & Wine Magazine
  • I Grandi Vini
  • Intrawine
  • Italian Wine News
  • Italian Wine Podcast
  • Liquid Assets: A Beverage Industry Podcast
  • Lodi Grape Growers Newsletter
  • Lodi News
  • Markets Insider
  • Mas P Produccion
  • Meininger’s International
  • Meu Vihno
  • Napa Valley Features
  • New Times
  • New York Times
  • New Zealand Wine News
  • Newsbreak
  • Newsweek
  • Noozhawk
  • North Bay Business Journal
  • PennLive
  • Podcast – Sip, Sip, Hurray!
  • Portland Business Journal
  • Press Democrat
  • Press Releases
  • Rialto Theater
  • Robb Report
  • Sacramento Business Journal
  • San Francisco Chronicle
  • SevenFifty Daily
  • Shanken Daily News
  • Sonoma County Winegrowers
  • SSU Alumni News
  • Strictly Business KSVY Podcast
  • The Connected Table Podcast
  • The Drinks Business
  • The Guardian
  • The Press Democrat
  • Tim Atkins MW Newsletter
  • VinePair
  • Vinetur
  • Vint Marketplace
  • Vitisphere
  • Voice of the Industry
  • Wall Street Journal
  • Wine & Spirits Daily
  • Wine America
  • Wine Analytics Report
  • Wine Business Monthly
  • Wine Industry Advisor
  • Wine Industry Network
  • Wine Meridian
  • Wine Spectator
  • Wine Wanderings
  • Wine With Our Family
  • Wine-Searcher
  • Wines of South Africa
  • WMC Research Conferences
  • XChateau Wine Podcast

You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

Join Today

Instagram Feed

Wine Research: Your Secret Weapon for Marketing Su Wine Research: Your Secret Weapon for Marketing Success Join Wine Market Council today and transform your wine business with data-driven insights.  Start your marketing campaign with actionable, real-world insights that cut through industry noise. Wine Market Council equips wineries with the precision needed to unlock targeted strategies based on robust consumer data. Imagine your campaigns powered by informed decisions instead of guesswork.

Our research is designed to sharpen your approach by anchoring every decision in current market realities. With detailed surveys and trend analysis, we help you pinpoint exactly what resonates with today’s wine consumers. Consider these advantages:
• Pinpoint consumer preferences with razor-sharp accuracy
• Identify emerging trends before they hit mainstream
• Optimize outreach with data-backed strategies
• Minimize risk by relying on verified industry insights

Our dedicated team transforms raw numbers into strategic guidance that speaks directly to your business challenges. The insights we provide propel you toward more efficient marketing practices while allowing you to focus on what truly matters—connecting with your audience in a meaningful way. Each report is a gateway to smarter planning and more effective resource allocation, steering you clear of outdated assumptions.

Step up your marketing game by accessing the clear, data-driven roadmap created for wine industry leaders. Wine Market Council is here to equip you with the tools you need to refine your strategies and get ahead in a competitive market.

#wineMarketing #wineIndustry #wineMarketCouncil #wineInsights #wineBusiness #wineTrends #wineData #wineryMarketing

Feel empowered to rethink your strategy with proven insights from Wine Market Council.  https://winemarketcouncil.com/category/new-york-times/

Powered by Brown Bacon AI Social Sizzle
Harvest's Liquid Legacy: Every Sip Tells a Story - Harvest's Liquid Legacy: Every Sip Tells a Story - Discover our seasonal wine trends to elevate your portfolio today! 🍇 Each glass pours a story that began months ago in sun-drenched vineyards, where careful hands nurtured the promise of exceptional flavors. Our research reveals that seasonal wine selections spark deeper consumer connections—85% of wine enthusiasts associate harvest-season releases with quality and authenticity.

At Wine Market Council, we track how harvest narratives influence purchasing decisions across market segments. The data reveals compelling insights:

• Consumers crave the authenticity that harvest-focused wines deliver—connecting them directly to vineyards and vintners
• Seasonal wine releases outperform standard offerings by 23% during autumn months
• Wine enthusiasts increasingly seek educational content about harvest techniques and their impact on flavor profiles
• Regional harvest stories create lasting brand loyalty among high-frequency wine purchasers

The science confirms what winemakers have always known: timing matters. Each bottle captures a moment—the precise confluence of weather, soil conditions, and human expertise that can never be exactly replicated.

Join our community of industry professionals accessing exclusive consumer research on seasonal wine trends. Tap into our comprehensive data library to pinpoint exactly how your customers respond to harvest messaging and product positioning.

Access our latest harvest-focused consumer study and position your brand to thrive this season.

#WineResearch #HarvestSeason #WineIndustry #WineMarketing #DrinkResponsibly #WineIs  https://winemarketcouncil.com/wine-industry-outlook-sunny-with-a-chance-of-flowers/

Powered by Brown Bacon AI Social Sizzle
Unlock the Modern Wine Consumer's Mind: Join today Unlock the Modern Wine Consumer's Mind: Join today for exclusive research that powers smarter wine business decisions.  Unlock the Secrets of Today's Wine Drinkers with WMC Insights

Staying ahead in the ever-evolving wine market requires more than just gut instinct. Tap into the unparalleled consumer data from the Wine Market Council (WMC) and uncover the trends, preferences, and buying behaviors that are shaping the industry.

As a WMC member, you'll gain exclusive access to:

• Comprehensive annual surveys tracking the attitudes and habits of U.S. wine consumers
• Cutting-edge research on emerging market segments, like the rise of eco-conscious and health-conscious drinkers
• Customized data analysis to pinpoint your target audience and optimize your strategies

Leverage these powerful insights to:

• Craft marketing messages that resonate with your customers
• Develop products tailored to evolving consumer demands
• Stay ahead of the competition by anticipating industry shifts

Don't settle for guesswork. Elevate your winery's performance with the data-driven advantage of WMC membership.

[Join WMC Today]  https://winemarketcouncil.com/category/new-york-times/

Powered by Brown Bacon AI Social Sizzle
Uncover Trends, Decode Preferences, Elevate Your B Uncover Trends, Decode Preferences, Elevate Your Brand  Distinguished members like Rose and Arrow Estate dive deep into Wine Market Council data to sharpen their market strategies and connect authentically with wine lovers. They uncover trends, decode consumer preferences, and fine-tune their offerings with precision. Ready to elevate your brand with insights that truly move the needle? Explore what WMC’s research can unlock for you.  https://winemarketcouncil.com/our-members/

Powered by Brown Bacon AI Social Sizzle
Uncork Market Insights That Drive Wine Sales — Joi Uncork Market Insights That Drive Wine Sales — Join today for exclusive consumer data that transforms wineries.  Ever wonder how top wineries stay ahead of the curve? 🍇 At Wine Market Council, we’re proud to partner with distinguished members like Del Dotto Vineyards, who leverage our data-driven insights to craft strategies that resonate with today’s wine lovers. From understanding consumer trends to optimizing marketing efforts, our members use WMC research to make smarter decisions and drive growth. Del Dotto Vineyards, for instance, has harnessed our insights to refine their offerings and connect with their audience in meaningful ways. Ready to unlock the same competitive edge? Join the Wine Market Council and tap into the most trusted U.S. wine consumer data. Let’s raise a glass to your success—cheers to smarter decisions and thriving businesses! 🥂 [Join Today](#) https://winemarketcouncil.com/our-members/

Powered by Brown Bacon AI Social Sizzle
Precision Wine Marketing Starts Here: Join WMC Tod Precision Wine Marketing Starts Here: Join WMC Today  Unlock the Power of Precision: Elevate Your Wine Business with Data-Driven Insights

Navigating today's dynamic wine market requires more than gut instinct—it demands the clarity of data-driven strategies. That's where Wine Market Council steps in, empowering wineries to aim higher and achieve more through unparalleled consumer insights.

Our comprehensive research unlocks the keys to your success:

• Identify emerging trends before the competition
• Pinpoint your ideal target audiences with laser-sharp focus
• Craft marketing campaigns that truly resonate, turning browsers into buyers
• Optimize operations and pricing for maximum profitability

With Wine Market Council as your partner, you gain the competitive edge to stand out in a crowded industry. Leverage our data-driven expertise and take your winery to new heights.

Don't settle for guesswork—elevate your business with the power of precision. Become a member today and start driving measurable results.  https://winemarketcouncil.com/category/lodi-news/

Powered by Brown Bacon AI Social Sizzle
Follow @WineMarketCouncil on Instagram

Press

  • Is Wine Really in Trouble? Wine Market Council’s Dr. Liz Thach Breaks Down the Data, Offers Hope, Ep 123February 12, 2026
  • Unified Wine & Grape Symposium: State of the industry is getting less badFebruary 6, 2026
  • Laurie Jervis: State’s Viticulture Industry Gradually Recovering as 40,000 Acres Pulled in 3 YearsFebruary 5, 2026

Quick Links

  • Contact Us
  • Join & Become a Member!
  • Accessibility
  • Cookie Policy (US)
  • Cookie Policy (EU)
  • Disclaimer
  • Google Business Data Responsibility
  • Imprint
  • Opt-Out Preferences
  • Privacy Statement (US)
  • Privacy Statement (EU)
  • Sitemap

© Copyright 2026 Wine Market Council   ·   All Rights Reserved

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}