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Wine Market Council
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Category / Forbes

  • Wine Market Council

    What New Data Shows About Wine’s Changing Role In American Life

    January 29, 2026
    Forbes
  • https://www.forbes.com/sites/ericaduecy/2025/12/30/where-wine-won-in-2025---and-what-the-growth-signals-are-telling-us/?utm_source=AfternoonBrief&utm_medium=newsletter
    Wine Market Council

    Where Wine Won In 2025—And What The Growth Signals Are Telling Us

    December 30, 2025
    Forbes
  • Wine Market Council

    Lodi Launches ‘No Reservations’ Campaign And Affordable Wine Tasting

    October 30, 2025
    Forbes
  • Wine Market Council

    Tough Times For U.S. Wine? Chappellet CEO Provides Insights On Surviving The Downturn

    October 21, 2025
    Forbes
  • Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 27, 2025
    Forbes
  • Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers
    Wine Market Council

    Millennials, Generation Z, and Boomers: How Much Tradition Matters to Modern Wine Consumers

    May 20, 2025
    Forbes
  • Wine Market Council

    Global Wine Sales Continue To Decline. Can They Be Reversed? An Interview With Industry Consultant Peter McAtamney

    March 11, 2025
    Forbes
  • Wine Market Council

    A Famed California Champagne House Is Going To The Dogs—Er, Dog Toys

    December 20, 2024
    Forbes
  • Wine Market Council

    Does Singer Taylor Impact Wine Sales Trends

    July 9, 2024
    Forbes
  • U.S. Wine Industry Surpasses $107 Billion In 2023 Sales, Report Reveals
    Wine Market Council

    U.S. Wine Industry Surpasses $107 Billion In 2023 Sales, Report Reveals

    May 22, 2024
    Forbes
12
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You can become a member too!

Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.

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Unlock Industry Secrets with Wine Market Council M Unlock Industry Secrets with Wine Market Council Membership – Join Today and Lead with Confidence  Curious how industry leaders stay ahead? Distinguished members tap into Wine Market Council’s data to spot trends, refine their strategies, and uncover gems like Ohio’s rising wine scene. They analyze consumer insights, adjust portfolios, and make smarter moves—no guesswork. Ready to see what you’ve been missing? Explore the possibilities with Wine Market Council membership.  https://winemarketcouncil.com/our-members/

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Unlock Industry Secrets with Wine Market Council M Unlock Industry Secrets with Wine Market Council Membership – Join Today and Lead with Confidence  Curious how industry leaders stay ahead? Distinguished members tap into Wine Market Council’s data to spot trends, refine their strategies, and uncover gems like Ohio’s rising wine scene. They analyze consumer insights, adjust portfolios, and make smarter moves—no guesswork. Ready to see what you’ve been missing? Explore the possibilities with Wine Market Council membership.  https://winemarketcouncil.com/our-members/

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Open Wine Consumer Insights: Drive Growth with Ind Open Wine Consumer Insights: Drive Growth with Industry-Leading Research Today!  Data That Drives Wine Sales: Your Competitive Edge Awaits

In today's fluctuating wine market, guesswork costs you money. While your competitors navigate blindly, WMC members leverage precise consumer insights to capture market opportunities others miss.

Wine Market Council arms your team with research that directly impacts your bottom line. Our members consistently outmaneuver market challenges by accessing intelligence worth $300,000+ annually for a fraction of that cost.

What membership unlocks for your business:
• Access to the nation's largest wine consumer survey (4,500+ respondents balanced to U.S. census)
• Fresh research on emerging trends like multicultural consumers, sustainability, and pricing strategies
• Quarterly webinars unpacking the latest data with expert analysis
• Custom data sorting capabilities for your specific business questions
• Connection to a powerful network of industry leaders shaping wine's future

A mid-sized winery recently pivoted their marketing strategy based on our multicultural consumer study, resulting in a 17% sales boost in previously untapped markets.

Your competition already analyzes this data. Each quarter you wait means decisions made without the full picture.

Join the organization that's been decoding wine consumer behavior since 1996. Membership starts at just $400—far less than a single custom research project.

Secure your competitive advantage. Apply for membership at winemarketcouncil.com/join and position your business where the market is heading, not where it's been.  https://winemarketcouncil.com/

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Uncork Your Next Adventure: Taste the World Today Uncork Your Next Adventure: Taste the World Today  Embark on a Sensory Odyssey with Every Sip

Unlock a world of flavors, textures, and stories with every glass of wine. At Wine Market Council, we believe that wine is an adventure worth savoring—a journey that transports you to distant vineyards, introduces you to new grape varieties, and awakens your senses.

Whether you're a seasoned oenophile or a curious newcomer, we invite you to:

• Explore the diverse tapestry of wine regions, from the sun-drenched slopes of California to the rolling hills of Tuscany.
• Savor the nuanced interplay of aromas, from the bright citrus notes of a crisp Sauvignon Blanc to the rich, velvety tones of a bold Cabernet Sauvignon.
• Discover the unique histories and traditions that shape each bottle, connecting you to the winemakers, the land, and the stories that bring these liquid works of art to life.

With every sip, you'll embark on a sensory odyssey, unlocking new layers of complexity and finding inspiration in the most unexpected places. So raise a glass, and let the adventure begin.

Become a member of the Wine Market Council today to access exclusive industry insights, reports, and resources that will elevate your wine journey. Visit winemarketcouncil.com to learn more.  https://winemarketcouncil.com/category/good-fruit/

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Exclusive U.S. Wine Consumer Insights—Join Wine Ma Exclusive U.S. Wine Consumer Insights—Join Wine Market Council Today!  Curious about what truly drives U.S. wine consumers? Step inside the circle of industry leaders who don’t just speculate—they act on real data. Wine Market Council membership isn’t just another subscription; it’s your direct line to the most robust, actionable research on American wine drinkers available today.

Gain the edge with exclusive access to our biannual Benchmark Segmentation Survey, the largest of its kind, capturing the voices and habits of over 4,500 consumers. Dive into member-selected studies that tackle the issues shaping tomorrow’s market—think ingredient labeling, multicultural buying patterns, and the evolving preferences of high-end consumers. Every report is designed to help you anticipate shifts, refine your strategy, and make decisions with confidence.

Here’s what you unlock as a member:
- Proprietary research reports valued at over $300,000 annually
- Entry to 4–6 research webinars each year, featuring industry experts and fresh data
- Complimentary seats at our annual research conference for your team
- Access to raw data files and crosstabs for deeper analysis (at qualifying membership levels)
- A powerful network of peers: producers, distributors, retailers, and thought leaders
- A 29-year legacy of unbiased, forward-looking consumer insights

Stop relying on guesswork or outdated trends. Instead, equip your business with the facts and forecasts that matter. Whether you’re shaping a marketing campaign, launching a new product, or seeking to understand emerging consumer segments, WMC membership positions you at the forefront of the industry.

Ready to make smarter moves and connect with the people shaping the future of wine in America? Explore membership options and see how the Wine Market Council can support your next big decision.  https://winemarketcouncil.com/

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Taste The World: Every Sip An Adventure - Discover Taste The World: Every Sip An Adventure - Discover your next wine journey today.  Embark on a Sensory Odyssey with Every Sip

Unlock a world of flavors, textures, and stories with every glass of wine. The Wine Market Council invites you to embrace the spirit of adventure and explore the boundless possibilities that await. 

• Traverse diverse terroirs, from sun-kissed vineyards to hidden cellars
• Uncover the nuances that make each vintage a unique work of art
• Savor the convergence of tradition and innovation in every pour

Whether you're a seasoned connoisseur or a curious newcomer, let your palate be your guide on an extraordinary journey. Raise a glass to the thrill of the unknown and the joy of responsible discovery. The adventure of a lifetime starts here.

#WineMarketCouncil #WineMarketInsights #exploration #sipanddiscover #tastetheworld #Wineis #Winelovers  https://winemarketcouncil.com/category/actual-news-magazine/

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Follow @WineMarketCouncil on Instagram

Press

  • Wine Market Council and Quini Partner on New Research to Decode Consumer Barriers to Wine FlavorMarch 5, 2026
  • Revitalizing Wine Sales in the Three-Tier SystemMarch 2, 2026
  • A gross mis­con­cep­tion about wine is per­vad­ing Amer­ica: that it’s full of sugarMarch 1, 2026

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