Entitled, “Inside the U.S. Wine Consumer: What’s Driving Demand in 2026?,” this seminar is co-hosted by Wine Market Council and Wine Enthusiast. Conveniently scheduled on January 27, 2026, the morning after the Wine Enthusiast Wine Star Awards Gala, the seminar is ideal for East Coast and Midwest WMC members, as well as attendees of the Wine Star Awards. It is also open to all wineries, importers, distributors, media, and other wine industry professionals based in the New York area. The seminar will be held at the NY Sofitel in Manhattan. Seating is limited.
What You’ll Learn
This seminar will explore the latest consumer insights, sales data, and strategic approaches influencing wine demand in the world’s largest wine market. As the global wine industry navigates ongoing challenges—including shifting consumer behavior, increased competition, and evolving preferences—this session aims to equip wine businesses with actionable strategies for growth.
Featured Speakers & Topics
Liz Thach, MW – President, Wine Market Council
Overview of U.S. wine consumer trends, including findings from the new Benchmark Study and recent research.
Zachary Poelma – Senior Vice President, Commercial Intelligence, SGWS
Key U.S. wine sales trends and distributor insights to help producers succeed within the three-tier system.
Dan Kleinman – Chief Brand Officer, Deutsch Family Wine & Spirits
What drives success for today’s importers and producers, with a focus on innovation and adaptive business practices.
Alexandra O’Gorman – Vice President of Community Relations, Foley Family Wines & Spirits
Strategies for growing direct-to-consumer (DTC) sales and reaching new wine consumers.
Ben Aneff – Owner, Tribeca Wine Merchants
Retail trends, changing purchasing behaviors, and opportunities for wineries to strengthen in-store performance.
Agenda – January 27, 2026
- 8:30–9:15 a.m. — Registration & Continental Breakfast
- 9:15–9:45 a.m. — Inside the U.S. Wine Consumer — Dr. Liz Thach, MW
- 9:45–11:00 a.m. — Panel Discussion & Q&A: What’s Driving Demand in 2026?
Registration & Cost
- $39 per person, includes continental breakfast
- Free for WMC members, Wine Star Awards guests, and media