Draft Agenda for WMC 2025 Annual Research Conference & Member Meeting, April 2, 2025
Wine Market Council is pleased to announce the Draft Agenda for the “WMC 2025 Annual Research Conference & Member Meeting.” It will be held on Wed., April 2, 2025, at Copia, in Napa, California from 8:00am to 12:15pm, followed by an optional lunch from 12:30 – 2:00pm.
DRAFT AGENDA
8:00am- Registration & Continental Breakfast
8:45am – Welcome & Introductions – Dr. Liz Thach, MW, President, Wine Market Council
9:00am – Industry Overview: Bright Spots and Challenges in the U.S. Wine Industry
- Danny Brager, Wine Business Analyst, Former SVP of NielsenIQ
9:30am – Latest WMC Research Results: Clues to Selling More Wine from Eco-Friendly Wine & Young Adult/Multicultural Consumer Studies
- Dr. Liz Thach, MW, President, Wine Market Council
- Christian Miller, Research Director, Wine Market Council
10:15 – Coffee Break & Networking
10:45 – Panel Discussion: How to Sell More Wine in Multiple Channels: Suggestions from Retailers & DCT Experts, (5 speakers, TBD)
12:15 – Adjourn
12:30 – 2pm – Optional Plated Lunch with Keynote Speaker: Francis Creighton, President and CEO of Wine & Spirits Wholesalers of America – “Success Tactics to Sell More Wine Via Distributors in 2025” – Lunch is limited to 80 people
Working Together: Partnering with Wholesalers in a Dynamic Market and with Policymakers – Join Francis Creighton, CEO of the Wine & Spirits Wholesalers of America, for an engaging discussion on how to navigate today’s challenging market and get your products to consumers. Explore the structure of the wholesale tier, strategies to secure distribution, and effective partnerships across on- and off-premise channels. With consumer tastes shifting rapidly, building strong, mutually beneficial relationships is more important than ever for success. He will also walk through the total-industry efforts on dietary guidelines and WSWA’s advocacy on cannabis, tariffs and other hot topics.
Registration & Conference Costs
- Complimentary for WMC Members – up to 3 employees per member organization
- $125 for non-WMC Members
Optional Plated Lunch (limited to 80 people) = $75 per person
Lunch includes keynote speaker presentation with Q&A; 3 courses served family style at table, plus choice of ice tea, lemonade, water, coffee, tea or wine.
