WMC’s award-winning social media campaign entitled ‘Wine is….’ is based on our research of the many different occasions in which consumers enjoy wine. We invite you to download them and share with others as part of your wine marketing efforts.

To download each image, simply click on the button below the image. Your download should start immediately and will save to the downloads folder on your device.

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Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.