Benefits of Being a Wine Market Council Member
- ROI of Membership – Members receive, on average, $300,000 annually in high-value, cutting-edge market research, along with exclusive access to an archive of prior reports valued at over $2 million.
- Access to the Largest U.S. Wine Consumer Survey in World – a biannual Benchmark Segmentation survey with 4500+ consumers, balanced to U.S. census for gender, age, ethnicity, education, and income.
- Access to Cutting Edge Reports from 3 to 4 Studies Per Year – get the latest reports and statistics on the U.S. wine consumer from member-selected studies, g. Ingredient Labeling, Multicultural Consumers, High-End Consumers, Dietary Guidelines, etc.
- Attendance at 4 to 6 Research Webinars – the ability to attend WMC webinars with the latest research and guest experts, plus access to video recordings and slide decks.
- Annual Research Conference – complimentary attendance for up to 3 employees per member organization at our annual half-day research conference
- Data Files – Access to data files (g. Excel, crosstabs, raw coded respondent data) on research studies (at $1000 dues level)
- Powerful Network – an opportunity to interact with other companies in the industry (wineries, distributors, importers, growers, trade associations, retailers, universities and affiliates), plus quarterly newsletters with Member Networking Column.
- 30 Year Track Record – proven track record of providing 30 years of U.S. wine consumer research (since 1996)
You can become a member too!
Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.