Wine Market Council has been tracking U.S. wine consumer attitudes and behaviors since 1996, providing its members with quantitative and qualitative research of value in planning and conducting their ongoing business initiatives.
Wine Market Council’s research committee drives the focus of the council’s research program, each year choosing to conduct studies on timely wine trade and consumer issues. The resulting wide spectrum of data and reporting is proprietary to Wine Market Council members.
To request data, please click here to email our team.
Click on the link here to access the PDF with details.
Led by Christian Miller, Director of Research
Connor Best, Napa Valley Vintners
Danny Brager, Brager Beverage Alcohol Consulting
Karen Daenen, Jackson Family Wines
Leslie Wood, St. Michelle Wine Estates
Christine Mahaffy, RNDC
Jessica Willey, Oregon Wine Board
Peter Hofherr, Missouri Wine & Grape Board
Thomas McDevitt, Southern Glazer’s Wine & Spirits
Leslie Miller, Visit Napa Valley
Angela Shih, Treasury Wine Estates
Mauricio Reyes, Constellation
Damien Wilson, Wine Business Institute at Sonoma State University
Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business. Become a member for full, unlimited report access.
