Research

Wine Market Council has been tracking wine consumer attitudes and behaviors for more than two decades, providing its members with quantitative and qualitative research of value in planning and conducting their ongoing business initiatives.

Wine Market Council’s research committee drives the focus of the council’s research program, each year choosing to conduct studies on timely wine trade and consumer issues. The resulting wide spectrum of data and reporting is proprietary to Wine Market Council members.

Wine Market Council Research Committee Members

Led by Christian Miller, Director of Research

Connor Best, Napa Valley Vintners
Danny Brager, Brager Beverage Alcohol Consulting
Karen Daenen, Jackson Family Wines
Celine Fauveau, Oregon Wine Board
Peter Hofherr, Missouri Wine & Grape Board
Thomas McDevitt, Southern Glazer’s Wine & Spirits
Jennifer Pembroke Johnson, Constellation Brands
Angela Shih, Treasury Wine Estates
Hugh Tietjen, Wine Communications Group
Damien Wilson, Wine Business Institute at Sonoma State University

RECENT RESEARCH

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