11th Annual Wine Market Council Research Conference
U.S. Wine Consumer Trends

John Gillespie, President of Wine Market Council, will open the conference with a presentation of the state of the wine market, the latest U.S. adults segmentation and beverage usage data and a report on new data from Wine Market Council’s most recent high frequency wine drinker study, including a comparison of at-home and on-premise wine dynamics and imported and domestic wine purchase habits.

Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice Area, will provide an updated wine, beer, and spirits industry overview including the most recent trends inclusive of both retail and direct to consumer wine channels, as well as perspectives on the continued battle for occasions within the broader adult beverage industry.

Jennifer Pagano, Director of Research for Wine Market Council, and Danelle Kosmal, Vice President of Nielsen’s Beverage Alcohol Practice Area, will together present the latest Wine Market Council and Nielsen data on women who drink wine – how different segments of female wine drinkers consume and shop for wine, where it fits into their lives, and what they think about wine that is marketed to them.

Wine Market Council’s first annual research grant recipient, Nicholas Johnston, a PhD candidate at Texas Tech University, will give a summary of his research on Millennial wine drinker preferences for alternative wine packaging.


Napa Valley Conference
Thursday, March 10, 2016
9:00am – 12:00pm

Lincoln Theater
100 California Drive
Yountville, CA 94599

Register at:    30_30_eventbrite-logo

Includes a networking reception directly following the presentation

Conference Cost:  Free for Wine Market Council members (up to 3 company representatives), $125 per person for non-members

Discounted sommelier and student rates available.  For more information contact Sherri Fidel:  admin@winemarketcouncil.com, 707-738-8796