Wine Market Council has been tracking annual wine consumer attitudes and behaviors for two decades, providing its members with consumer research that is helpful to their day-to-day business.  Wine Market Council’s research committee drives the focus of the council’s research program, each year choosing to conduct studies on timely issues and emerging consumer segments in the industry.  The resulting wide spectrum of data is proprietary to Wine Market Council members.

Each January, Wine Market Council hosts a research conference to present highlights from its most current research studies.  Below is a sampling of results presented at the 2014 conference.  Full presentations are available to Wine Market Council members.


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