Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated businesses and organizations. The council’s mission is to grow, strengthen, and stabilize the wine market in the U.S. on behalf of all segments of the industry.
Wine Market Council’s recent Canadian Core Wine Drinker Snapshot Poll report provides a glimpse into the difference between Canadian and U.S. wine consumers, including the difference in the consumption of various varietals. Results showed that Canadian survey participants had higher rates of current consumption of Shiraz/Syrah, Sauvignon Blanc, rose, and French Champagne than U.S. respondents. U.S. respondents on the other hand, were more likely than the Canadian respondents to drink White Zinfandel.